Vertical Horizon

Vertical Horizon

Country: US

Influence: 62.33% Fanbase: 44.26% Trending: 71.36% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ultimate Ears • 68.73% • Very Strong

As of 2025-09-09

89,326

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:17 UTC

Genres

popneo mellowrockpop rockpost-grungerockalternative rock

Biography

Launched in 1991 as a folk-based acoustic duo, Vertical Horizon gradually molded itself into a slick pop/rock outfit, culminating in the band's brief (but significant) heyday at the turn of the 21st century. Matt Scannell and Keith Kane first performed together at Georgetown University, where the two undergraduates honed their harmonized vocals at parties and local coffeehouses. Shortly after graduation, they relocated to Boston to record a debut LP, 1992's There and Back Again, and returned to their native D.C. after the album's release. They later crossed paths with Jackopierce, another acoustic rock act, and the two groups soon launched a multi-week package tour that introduced Vertical Horizon to a wider audience.

Backup musicians were hired to fill out Vertical Horizon's evolving sound, and a tour alongside the Dave Matthews Band proved to be especially fortuitous, as drummer Carter Beauford -- a newfound fan of the band -- agreed to handle percussion duties on the sophomore effort Running on Ice. Bassist Sean Hurley and drummer Ed Toth were added to the lineup in 1996, thus making Vertical Horizon a permanent four-piece, and 1997's Live Stages captured the quartet's strength in concert. Such momentum wasn't lost on the major labels, and RCA ultimately offered the group a contract as the '90s drew to a close.

Vertical Horizon reissued its three previous LPs after signing with RCA, and the band's major-label debut, Everything You Want, followed in July 1999. The album went double platinum on the success of the title track (a number one hit) and three additional singles, and Vertical Horizon supported its release with a string of American and European tour dates. Although originally intending to issue a follow-up album in late 2002, the bandmates struggled with their representation at RCA, and ultimately left the label after Go's release in September 2003. A new contract was inked with Hybrid Recordings in 2005, but Toth left the band that same year, choosing to join the Doobie Brothers' touring lineup instead. The band continued to work on a new record in his absence, with famed Rush percussionist Neil Peart lending his help to several tracks. Burning the Days was ultimately released in 2009. A year later, Kane announced he had left the band to focus on his solo career. In 2013, Vertical Horizon returned with their fifth studio album, Echoes from the Underground, which once again featured Peart on two tracks. ~ Andrew Leahey, Rovi

Vertical Horizon Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Vertical Horizon builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, PHILIPPINES, INDONESIA. With a heavily male (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,707 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ultimate Ears, Blancpain, Vacheron Constantin point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Vertical Horizon score 0.29%Low bucket.
Brand: Ultimate EarsBrand: BlancpainBrand: Vacheron Constantin
Followers:89,326
Engagements:256
Rate:0.3%
Posts:2,162
Views:1,707
Avg Likes:250
Avg Comments:15
Avg Views:1,707

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 89,326 · Engagements 256 · Rate 0.3%
Posts 2,162 · Views 1,707 · Avg Likes 250 · Avg Comments 15 · Avg Views 1,707
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 29%
35-44: 17%
45-64: 9%
Largest: 25-34 (42%); next: 18-24 (29%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (50%)
PHILIPPINES (16%)
INDONESIA (8%)
BRAZIL (3%)
CANADA (3%)
Top regions: UNITED STATES (50%), PHILIPPINES (16%), INDONESIA (8%)
Platform Engagement Instagram: 173 avg likes/post · Youtube: 1,707 avg views/post Best reach: Youtube 1,707 avg views; best engagement: Instagram 173 avg likes

Top Brand Affinities

Ultimate Ears
Score: 68.73
Blancpain
Score: 56.06
Vacheron Constantin
Score: 54.79
Ampeg
Score: 51.21
Jaeger-LeCoultre
Score: 37.84
Live Nation
Score: 29.39
IWC
Score: 24.31
Officine Panerai
Score: 22.26
Pro Tools
Score: 22.13
Akg
Score: 20.78
Sennheiser
Score: 19.66
MOOG
Score: 19.16
Brand Category Score
Ultimate Ears 68.73
Blancpain 56.06
Vacheron Constantin 54.79
Ampeg 51.21
Jaeger-LeCoultre 37.84
Live Nation 29.39
IWC 24.31
Officine Panerai 22.26
Pro Tools 22.13
Akg 20.78
Sennheiser 19.66
MOOG 19.16
Breitling 18.86
Audemars Piguet 18.04
Longines 16.46
T-Mobile 15.28
Amazon Music 13.21
TAG Heuer 12.80
Omega 11.88
Patek Philippe 11.28
NBC 8.62
Delta 8.31
iHeartRadio Music Awards 7.28
Paramount Pictures 7.26
Jollibee 6.80
Swatch 6.76
Ableton 6.61
Publix 6.55
Chick-fil-A 6.55
NHL 6.51
Verizon 6.33
FOX 6.18
DeLorean Motor Company 6.15
Margaritaville 5.92
Spotify Music 5.82
Columbia Pictures 5.69
ESPN 5.59
Kroger 5.47
Dunkin' Donuts 5.45
Gillette 5.33
MTV 5.27
Busch 5.20
FedEx 5.14
Rolex 4.89
Bud Light 4.72
Hublot 4.56
The Home Depot 4.54
American Airlines 4.50
Power Rangers 4.46
Coors 4.27

Official Profiles

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Artist: Vertical Horizon

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 03:00 UTC Richard Marx Fremont Theater san luis obispo, United States
2025-12-14 03:00 UTC Richard Marx, Matt Scannell Golden State Theatre Monterey, United States
2026-01-01 04:00 UTC Vertical Horizon New York Marriott Marquis New York, United States
2026-02-21 03:00 UTC Extra Innings Festival 2026 Tempe Beach Park Tempe, United States

Trending Artist