Vertical Horizon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
89,326
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:17 UTC
Genres
Biography
Backup musicians were hired to fill out Vertical Horizon's evolving sound, and a tour alongside the Dave Matthews Band proved to be especially fortuitous, as drummer Carter Beauford -- a newfound fan of the band -- agreed to handle percussion duties on the sophomore effort Running on Ice. Bassist Sean Hurley and drummer Ed Toth were added to the lineup in 1996, thus making Vertical Horizon a permanent four-piece, and 1997's Live Stages captured the quartet's strength in concert. Such momentum wasn't lost on the major labels, and RCA ultimately offered the group a contract as the '90s drew to a close.
Vertical Horizon reissued its three previous LPs after signing with RCA, and the band's major-label debut, Everything You Want, followed in July 1999. The album went double platinum on the success of the title track (a number one hit) and three additional singles, and Vertical Horizon supported its release with a string of American and European tour dates. Although originally intending to issue a follow-up album in late 2002, the bandmates struggled with their representation at RCA, and ultimately left the label after Go's release in September 2003. A new contract was inked with Hybrid Recordings in 2005, but Toth left the band that same year, choosing to join the Doobie Brothers' touring lineup instead. The band continued to work on a new record in his absence, with famed Rush percussionist Neil Peart lending his help to several tracks. Burning the Days was ultimately released in 2009. A year later, Kane announced he had left the band to focus on his solo career. In 2013, Vertical Horizon returned with their fifth studio album, Echoes from the Underground, which once again featured Peart on two tracks. ~ Andrew Leahey, Rovi
Vertical Horizon builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, PHILIPPINES, INDONESIA. With a heavily male (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,707 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ultimate Ears, Blancpain, Vacheron Constantin point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 89,326 · Engagements 256 · Rate 0.3% Posts 2,162 · Views 1,707 · Avg Likes 250 · Avg Comments 15 · Avg Views 1,707 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 29% 35-44: 17% 45-64: 9% |
Largest: 25-34 (42%); next: 18-24 (29%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (50%) PHILIPPINES (16%) INDONESIA (8%) BRAZIL (3%) CANADA (3%) |
Top regions: UNITED STATES (50%), PHILIPPINES (16%), INDONESIA (8%) |
| Platform Engagement | Instagram: 173 avg likes/post · Youtube: 1,707 avg views/post | Best reach: Youtube 1,707 avg views; best engagement: Instagram 173 avg likes |
Top Brand Affinities
Ultimate Ears
Blancpain
Vacheron Constantin
Ampeg
Jaeger-LeCoultre
Live Nation
IWC
Officine Panerai
Pro Tools
Akg
Sennheiser
MOOG
| Brand | Category | Score |
|---|---|---|
| Ultimate Ears | 68.73 | |
| Blancpain | 56.06 | |
| Vacheron Constantin | 54.79 | |
| Ampeg | 51.21 | |
| Jaeger-LeCoultre | 37.84 | |
| Live Nation | 29.39 | |
| IWC | 24.31 | |
| Officine Panerai | 22.26 | |
| Pro Tools | 22.13 | |
| Akg | 20.78 | |
| Sennheiser | 19.66 | |
| MOOG | 19.16 | |
| Breitling | 18.86 | |
| Audemars Piguet | 18.04 | |
| Longines | 16.46 | |
| T-Mobile | 15.28 | |
| Amazon Music | 13.21 | |
| TAG Heuer | 12.80 | |
| Omega | 11.88 | |
| Patek Philippe | 11.28 | |
| NBC | 8.62 | |
| Delta | 8.31 | |
| iHeartRadio Music Awards | 7.28 | |
| Paramount Pictures | 7.26 | |
| Jollibee | 6.80 | |
| Swatch | 6.76 | |
| Ableton | 6.61 | |
| Publix | 6.55 | |
| Chick-fil-A | 6.55 | |
| NHL | 6.51 | |
| Verizon | 6.33 | |
| FOX | 6.18 | |
| DeLorean Motor Company | 6.15 | |
| Margaritaville | 5.92 | |
| Spotify Music | 5.82 | |
| Columbia Pictures | 5.69 | |
| ESPN | 5.59 | |
| Kroger | 5.47 | |
| Dunkin' Donuts | 5.45 | |
| Gillette | 5.33 | |
| MTV | 5.27 | |
| Busch | 5.20 | |
| FedEx | 5.14 | |
| Rolex | 4.89 | |
| Bud Light | 4.72 | |
| Hublot | 4.56 | |
| The Home Depot | 4.54 | |
| American Airlines | 4.50 | |
| Power Rangers | 4.46 | |
| Coors | 4.27 |
Official Profiles
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LoginArtist: Vertical Horizon
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