Vella

Vella from US.

At just 21 years old , Gabriella Valdes, better known as Vella, is making waves on the internet and has positioned herself as an important artist to watch.…

Influence: 50.08% Fanbase: 22.92% Trending: 63.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.16% • Very Strong

As of 2025-09-08

2,724,714

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 07:58:39 UTC

Biography

At just 21 years old , Gabriella Valdes, better known as Vella, is making waves on the internet and has positioned herself as an important artist to watch. Vella went viral in 2020 and now boasts millions of followers on her social media accounts. Hailing from Tampa, FL, being authentically true to herself, Vella empowers listeners with her truthful grittiness, featuring a dynamic voice that can go from a roaring belt to a sweet and soothing falsetto in the matter of seconds. In total, her music and covers has nearly 100 mililon plays/streams across platforms.
Vella has been in the recording studio for the past year, writing alongside top Grammy Award winners and her second album “All My Love,” is to be released in 2025. Vella recently performed acoustic sets in London and Berlin and she also performed in her hometown Tampa, Florida opening up for Ed Sheeran at the NFL Kick-off Celebration.

Top Brand Affinities

Report Date: 2025-09-08

Vella keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (74%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 5,198 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Warner Music, Amazon Music, Barbie supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vella score 0.03% — Low bucket.

Brand: Warner MusicBrand: Amazon MusicBrand: Barbie

Followers:2,724,714

Engagements:795

Rate:0.0%

Posts:1,759

Avg Likes:764

Avg Comments:35

Avg Views:8,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,724,714 · Engagements 795 · Rate 0.0% Posts 1,759 · Views 8,404 · Avg Likes 764 · Avg Comments 35 · Avg Views 8,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 35-44: 7% 13-17: 7%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (31%) BRAZIL (16%) UNITED KINGDOM (5%) CANADA (3%) ARGENTINA (3%)	Top regions: UNITED STATES (31%), BRAZIL (16%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 380 avg likes/post · Tiktok: 5,198 avg views/post · Youtube: 3,206 avg views/post	Best reach: Tiktok 5,198 avg views; best engagement: Instagram 380 avg likes

Top Brand Affinities

Warner Music

Score: 22.16

Amazon Music

Score: 10.20

Barbie

Score: 8.06

Steve Madden

Score: 5.75

iHeartRadio Music Awards

Score: 5.68

NBC

Score: 5.39

Free People

Score: 4.96

Lollapalooza

Score: 4.54

Ableton

Score: 4.29

Fenty beauty

Score: 4.16

MTV

Score: 4.09

Dr. Martens

Score: 3.40

Brand	Category	Score
Warner Music		22.16
Amazon Music		10.20
Barbie		8.06
Steve Madden		5.75
iHeartRadio Music Awards		5.68
NBC		5.39
Free People		4.96
Lollapalooza		4.54
Ableton		4.29
Fenty beauty		4.16
MTV		4.09
Dr. Martens		3.40
ASOS		3.22
Benefit Cosmetics		3.21
NARS Cosmetics		3.07
Urban Decay Cosmetics		3.03
NYX Cosmetics		3.01
shein		2.98
Target		2.94
Urban Outfitters		2.93
Pull&Bear		2.79
Prismacolor		2.51
SheInside		2.50
Sephora		2.46
Showtime		2.42
Too Faced Cosmetics		2.32
Primark		2.25
Polaroid		2.23
Spotify Music		2.17
Anastasia Beverly Hills		2.10
Paramount Pictures		2.06
Vogue		2.03
Tarte Cosmetics		2.03
Nickelodeon		2.03
Chrysler		2.02
Coachella		2.02
Cafecito		2.01
Sunnies Studios		1.98
Calvin Klein		1.98
L'Oréal Paris		1.97
Tinder		1.95
Forever 21		1.94
Lush		1.91
Victoria's Secret		1.89
Universal		1.82
Make Up For Ever		1.77
Airbnb		1.74
Cadillac		1.74
Maybelline		1.70
Pandora		1.65