Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,060,021
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-28 19:41:30 UTC
Genres
Biography
VAV is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, RUSSIA, BRAZIL. The audience is heavily female (73%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (146,450 avg views per post); Tiktok builds the community layer. Affinity data highlights Hot Topic, Verizon, Lollapalooza, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,060,021 · Engagements 37,701 · Rate 1.8% Posts 4,913 · Views 150,112 · Avg Likes 36,151 · Avg Comments 501 · Avg Views 150,112 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 21% 13-17: 11% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (21%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (12%) RUSSIA (12%) BRAZIL (11%) MEXICO (8%) ARGENTINA (5%) |
Top regions: UNITED STATES (12%), RUSSIA (12%), BRAZIL (11%) |
| Platform Engagement | Instagram: 12,402 avg likes/post · Tiktok: 146,450 avg views/post · Youtube: 3,662 avg views/post | Best reach: Tiktok 146,450 avg views; best engagement: Tiktok 23,250 avg likes |
Top Brand Affinities
Hot Topic
Verizon
Lollapalooza
iHeartRadio Music Awards
Final Fantasy
League of Legends
Monster Beverage
Nickelodeon
Forever 21
Fenty beauty
Coachella
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Hot Topic | 10.20 | |
| Verizon | 6.11 | |
| Lollapalooza | 4.26 | |
| iHeartRadio Music Awards | 4.11 | |
| Final Fantasy | 3.66 | |
| League of Legends | 2.55 | |
| Monster Beverage | 2.48 | |
| Nickelodeon | 2.14 | |
| Forever 21 | 1.93 | |
| Fenty beauty | 1.88 | |
| Coachella | 1.79 | |
| Paramount Pictures | 1.73 | |
| Too Faced Cosmetics | 1.58 | |
| shein | 1.53 | |
| NYX Cosmetics | 1.50 | |
| Polaroid | 1.49 | |
| BBC | 1.44 | |
| SheInside | 1.43 | |
| Tarte Cosmetics | 1.30 | |
| CBS | 1.27 | |
| Pokemon Go | 1.26 | |
| Pixar | 1.24 | |
| Pokemon | 1.20 | |
| Universal | 1.18 | |
| Maybelline | 1.14 | |
| FashionNova | 1.13 | |
| CBS Television Studios | 1.12 | |
| OREO | 1.07 | |
| Starbucks | 1.02 | |
| Spotify Music | 0.98 | |
| musical.ly | 0.98 | |
| Anastasia Beverly Hills | 0.94 | |
| Pepsi | 0.93 | |
| Converse | 0.92 | |
| Tiffany & Co | 0.88 | |
| McDonald's | 0.86 | |
| Puma | 0.85 | |
| Samsung Group | 0.85 | |
| Vogue | 0.84 | |
| Pandora | 0.80 | |
| Walt Disney | 0.79 | |
| Marvel | 0.78 | |
| Netflix | 0.75 | |
| H&M | 0.71 | |
| Gucci | 0.68 | |
| Vans | 0.67 | |
| Activision Blizzard | 0.64 | |
| Nintendo | 0.62 | |
| Coca-Cola | 0.61 | |
| Louis Vuitton | 0.60 |
Official Profiles
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LoginArtist: VAV
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
