
Vaundy
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,415,106
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
With memorable melodies like "Tokyo Flash" and "Fukakouryoku," Vaundy quickly gained social media attention for his diverse music genres. He has surpassed 1 billion streams with 10 songs, holding the record as the top solo male artist in Japan. His total YouTube and subscription streaming numbers have exceeded 4 billion as of summer 2022. Vaundy's chart-topping releases have been featured in various media, and he has collaborated with artists like Aimer, milet, and Ado, showcasing his skills in production and songwriting. He has also expanded his reach globally, participating in remix albums and receiving recognition on international platforms. Vaundy's live performances, including his sold-out Japan Budokan 2-day concert with 26,000 attendees, have been met with high demand, leading to a successful arena tour announcement for 2023. In December 2022, he made his debut on the 73rd NHK Kohaku Uta Gassen, performing hits like "Kaibutsu no Hanauta" and "Omokage," which topped various charts and garnered significant attention. With his captivating voice and versatile music sense, Vaundy has rapidly grown a fan base, particularly among teenagers, leading the music scene in the Reiwa era.
Vaundy indexes high with fans in the 18-24 range in JAPAN, TAIWAN, UNITED STATES. The skew is heavily male (60%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 169,720 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Anna Sui, Isetan, Paul Smith, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Vaundy when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 3,415,106 · Engagements 62,514 · Rate 1.8% Posts 484 · Views 169,720 · Avg Likes 62,478 · Avg Comments 203 · Avg Views 169,720 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (27%) |
Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
Top Countries |
JAPAN (41%) TAIWAN (9%) UNITED STATES (8%) PHILIPPINES (5%) INDONESIA (5%) |
Top regions: JAPAN (41%), TAIWAN (9%), UNITED STATES (8%) |
Platform Engagement | Instagram: 58,404 avg likes/post · Youtube: 169,720 avg views/post | Best reach: Youtube 169,720 avg views; best engagement: Instagram 58,404 avg likes |
Top Brand Affinities
Anna Sui
Isetan
Paul Smith
Maison Margiela
L'Occitane
Vivienne Westwood
Stüssy
Dr. Martens
UNIQLO
Daniel Wellington
Snoopy And The Peanuts Gang
The North Face
Brand | Category | Score |
---|---|---|
Anna Sui | 19.35 | |
Isetan | 18.52 | |
Paul Smith | 14.59 | |
Maison Margiela | 12.33 | |
L'Occitane | 9.07 | |
Vivienne Westwood | 8.38 | |
Stüssy | 7.72 | |
Dr. Martens | 7.40 | |
UNIQLO | 7.31 | |
Daniel Wellington | 6.28 | |
Snoopy And The Peanuts Gang | 5.92 | |
The North Face | 5.59 | |
Shake Shack | 5.42 | |
Loewe | 5.16 | |
Olympus | 4.77 | |
New Balance | 4.54 | |
Innisfree | 4.42 | |
Lush | 4.15 | |
Summit Entertainment | 4.03 | |
Bandai Namco | 4.00 | |
Coach | 3.99 | |
Converse | 3.94 | |
GAP | 3.53 | |
Gundam | 3.48 | |
Leica | 3.37 | |
IKEA | 3.36 | |
Lindt | 3.19 | |
Panasonic | 3.18 | |
Yves Saint Laurent | 3.13 | |
Carhartt | 3.12 | |
Costco | 3.09 | |
Supreme | 2.82 | |
Hermès | 2.79 | |
Polo Ralph Lauren | 2.76 | |
Marc Jacobs | 2.73 | |
Vans | 2.66 | |
Tiffany | 2.62 | |
Pokemon | 2.57 | |
Kodak | 2.30 | |
Starbucks | 2.21 | |
Walt Disney | 2.21 | |
Christian Dior | 2.15 | |
ASICS | 2.01 | |
LEGOLAND | 1.99 | |
KFC | 1.89 | |
Burberry | 1.80 | |
Fujifilm | 1.78 | |
Nike | 1.72 | |
Pokemon Go | 1.70 | |
Chanel | 1.68 |
Official Profiles
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LoginArtist: Vaundy
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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