Vassy

Vassy — electronic artist from AU.

Aussie Multi-platinum award-winning artist VASSY who awarded by APRA recently joined the 2 Billion stream milestone with her Global hit 'Bad'. The…

Influence: 61.71% Fanbase: 36.26% Trending: 74.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 58.46% • Very Strong

As of 2025-09-08

261,586

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:47 UTC

Genres

electronicaustralian dancedance

Biography

Aussie Multi-platinum award-winning artist VASSY who awarded by APRA recently joined the 2 Billion stream milestone with her Global hit 'Bad'. The Australian powerhouse’s discography includes numerous global chart-topping #1 hits, such as: ‘Bad’ & ‘Secrets,’ with Dance Music icons, David Guetta & Tiësto, earning her multiple #1s in over 30 countries. VASSY has topped the US Billboard Dance Charts & Dance Radio an impressive 8 times with recent Billboard & Aria #1 singles .
Her music has been featured in global television campaigns for brands like: Victoria's Secret, Nike, Pepsi, Target and her single ‘We Are Young’ was featured in the film trailers for Disney’s Academy Award-winning blockbuster ‘Frozen’, ‘Cabin In The Woods’ and Tina Fey’s‘Admission’.
VASSY has supported and collaborated with global charitable organizations like: ‘Playground of Dreams,’ ‘Carers Australia,’ ‘Best Buddies,’ ‘Aviva Safe House,’ ‘NoH8,’ ‘Green IT’ and ‘G’Day USA’ amongst others.

With 8 x #1 Billboard Singles and 17 Platinum Certifications VASSY’s unique sound and anthemic lyrics have positioned her as one of Dance Music’s most prominent authentic Artists around the world.

Top Brand Affinities

Report Date: 2025-09-08

Vassy cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, RUSSIA, BRAZIL. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,079 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Trancefamily, Pioneer, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vassy score 0.13% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Mixcloud

Followers:261,586

Engagements:328

Rate:0.1%

Posts:1,196

Avg Likes:315

Avg Comments:88

Avg Views:1,434

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 261,586 · Engagements 328 · Rate 0.1% Posts 1,196 · Views 1,434 · Avg Likes 315 · Avg Comments 88 · Avg Views 1,434	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 34% 35-44: 8% 13-17: 4%	Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (23%) RUSSIA (22%) BRAZIL (8%) GERMANY (5%) MEXICO (5%)	Top regions: UNITED STATES (23%), RUSSIA (22%), BRAZIL (8%)
Platform Engagement	Instagram: 282 avg likes/post · Tiktok: 355 avg views/post · Youtube: 1,079 avg views/post	Best reach: Youtube 1,079 avg views; best engagement: Instagram 282 avg likes

Top Brand Affinities

Trancefamily

Score: 58.46

Pioneer

Score: 40.39

Mixcloud

Score: 40.11

Tomorrowland

Score: 33.45

Warner Music

Score: 22.08

Ableton

Score: 19.36

Akai

Score: 12.13

SoundCloud

Score: 10.52

Sennheiser

Score: 10.35

Pro Tools

Score: 9.68

Amazon Music

Score: 8.97

iHeartRadio Music Awards

Score: 8.72

Brand	Category	Score
Trancefamily		58.46
Pioneer		40.39
Mixcloud		40.11
Tomorrowland		33.45
Warner Music		22.08
Ableton		19.36
Akai		12.13
SoundCloud		10.52
Sennheiser		10.35
Pro Tools		9.68
Amazon Music		8.97
iHeartRadio Music Awards		8.72
Beats Electronics		7.13
FOX		6.29
Emporio Armani		5.84
Spotify Music		5.01
ESPN		4.91
CNN		4.60
MTV		4.42
Coachella		3.91
Mortal Kombat		3.89
Lollapalooza		3.68
Dolce & Gabbana		3.49
TOM FORD		3.20
NBC		2.82
Budweiser		2.73
musical.ly		2.60
Lululemon Athletica		2.59
Monster Beverage		2.55
NHL		2.55
Aston Martin		2.53
Red Bull		2.49
Hennessy		2.48
Boeing		2.45
Rolls-Royce		2.41
Kodak		2.33
Under Armour		2.30
NFL		2.30
shein		2.24
NBA		2.13
KTM		2.10
McLaren		2.09
Fenty beauty		2.07
Christian Louboutin		2.06
Timberland		2.02
Maserati		2.00
Guess		1.99
Hermès		1.98
Lacoste		1.97
Target		1.96