Varials

Varials

Country: US

Influence: 53.28% Fanbase: 29.12% Trending: 65.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 215.65% • Very Strong

As of 2025-09-09

78,364

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:35:28 UTC

Genres

rockrockmetalmetalmetallic hardcoreprogressive deathcoremetalcore/deathcorepunkpennsylvania hardcore

Biography

Balance occurs in the midst of extremes. Varials seamlessly alternate between moments of crushing power and melodic poise, unlocking harmony in the middle of opposite poles. The Philadelphia quintet—Mitchell Rogers [vocals], Mike Foley [bass], James Hohenwarter [guitar], Shane Lyons [guitar],and Sean Rauchut [drums]—continue to sharpen this signature style with searing intensity, uncontainable energy, and uncompromising creativity. They’ve carefully cultivated this sound over the years. The guys attracted a devout fanbase with Pain Again [2017] and In Darkness [2019]. The latter yielded “Romance,” which amassed 3 million Spotify streams and counting. Of the title track, Decibel raved, “Varials have their own modern spin on hybridizing metal and hardcore into a powerful new amalgam.” Meanwhile, they hit the road with the likes of All That Remains, Wage War, Oceans Ate Alaska, Kublai Khan, and more. During 2021, Mitchell assumed full vocal duties for the band. After amassing tens of millions of streams and earning acclaim from Decibel, Revolver, and Alternative Press to name a few, the band deliver controlled chaos like never before on their third full-length album for Fearless Records Scars For You To Remember.

Varials Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Varials connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 6,630 avg views per post; Instagram adds dependable engagement depth. Overlap with Impericon, Ampeg, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Varials moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Varials score 1.61%Moderate bucket.
Brand: ImpericonBrand: AmpegBrand: Live Nation
Followers:78,364
Engagements:1,263
Rate:1.6%
Posts:167
Views:6,630
Avg Likes:1,224
Avg Comments:41
Avg Views:6,630

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 78,364 · Engagements 1,263 · Rate 1.6%
Posts 167 · Views 6,630 · Avg Likes 1,224 · Avg Comments 41 · Avg Views 6,630
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 37%
35-44: 9%
13-17: 4%
Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (55%)
CANADA (5%)
UNITED KINGDOM (4%)
FRANCE (3%)
AUSTRALIA (3%)
Top regions: UNITED STATES (55%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 919 avg likes/post · Youtube: 6,630 avg views/post Best reach: Youtube 6,630 avg views; best engagement: Instagram 919 avg likes

Top Brand Affinities

Impericon
Score: 215.65
Ampeg
Score: 34.75
Live Nation
Score: 25.30
Arctic Fox hair Color
Score: 22.99
Zumiez
Score: 19.42
Hot Topic
Score: 14.05
Sennheiser
Score: 9.92
Fallout
Score: 8.15
Taco Bell
Score: 7.57
Pro Tools
Score: 7.42
Spotify Music
Score: 6.88
Vans
Score: 6.68
Brand Category Score
Impericon 215.65
Ampeg 34.75
Live Nation 25.30
Arctic Fox hair Color 22.99
Zumiez 19.42
Hot Topic 14.05
Sennheiser 9.92
Fallout 8.15
Taco Bell 7.57
Pro Tools 7.42
Spotify Music 6.88
Vans 6.68
Carhartt 5.98
Monster Beverage 5.89
NHL 5.65
Mortal Kombat 5.41
SoundCloud 5.13
Resident Evil 5.12
Bud Light 5.07
Bethesda Softworks 4.92
Ableton 4.84
Verizon 4.64
Busch 4.36
Comedy Central 3.84
Final Fantasy 3.72
Dr. Martens 3.58
Budweiser 3.49
WWE 3.42
Acura 3.42
Gundam 3.39
Heinz 3.32
Nintendo 3.30
Chrysler 3.24
Xbox 3.12
Kodak 2.96
Subaru 2.92
Activision Blizzard 2.90
Ubisoft 2.85
The Witcher 2.83
Chipotle Mexican Grill 2.81
Call of Duty 2.79
Lollapalooza 2.78
Urban Outfitters 2.77
Pokemon Go 2.72
Harley-Davidson 2.69
Star Wars 2.69
Showtime 2.67
Beats Electronics 2.64
Columbia Pictures 2.63
Paramount Pictures 2.59

Official Profiles

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Artist: Varials

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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