VanJess

VanJess — r&b, funk & soul artist from NG.

Contemporary R&B duo VanJess -- formed by sisters Ivana and Jessica Nwokike -- put a '90s-inspired twist on their soulful sound. Raised in both Nigeria and…

Influence: 57.60% Fanbase: 35.39% Trending: 68.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

BlackLove • 40.60% • Very Strong

As of 2025-09-09

493,733

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:50:17 UTC

Genres

r&b, funk & soulr&bindie soulalternative r&bchill r&bindie r&br&b/soulpop r&bcontemporary r&bsoulalternativeescape room

Biography

Contemporary R&B duo VanJess -- formed by sisters Ivana and Jessica Nwokike -- put a '90s-inspired twist on their soulful sound. Raised in both Nigeria and California, the pair takes inspiration from '90s acts like SWV, Zhané, and Brandy, further incorporating flavors from Janet Jackson, En Vogue, Jill Scott, Total, Erykah Badu, and early TLC, as well as the soulful electronic touch of Kaytranada, Azealia Banks and Soulection. In 2016, they released the downtempo "Adore" (which later received the remix treatment with Milwaukee rapper IshDARR), "Favor," and "Don't Be a Stranger." Collaborations with Korean-Australian singer Leehahn ("Fall Back") and Jamaican-American jazz artist Masego ("Touch the Floor") helped to boost their profile that year as well. In 2017, VanJess hooked up with rapper GoldLink for the '90s house-inspired jam "Through Enough."

Top Brand Affinities

Report Date: 2025-09-09

VanJess converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. Audience shape is heavily female (76%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 74,743 avg views per post, with supportive conversation on Instagram. Shared audience with BlackLove, Grammy Award, Kinky-Curly underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist VanJess score 2.47% — Strong bucket.

Brand: BlackLoveBrand: Grammy AwardBrand: Kinky-Curly

Followers:493,733

Engagements:12,174

Rate:2.5%

Posts:185

Avg Likes:11,808

Avg Comments:218

Avg Views:154,713

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 493,733 · Engagements 12,174 · Rate 2.5% Posts 185 · Views 154,713 · Avg Likes 11,808 · Avg Comments 218 · Avg Views 154,713	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 29% 13-17: 7% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (29%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (58%) UNITED KINGDOM (8%) CANADA (6%) BRAZIL (5%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (58%), UNITED KINGDOM (8%), CANADA (6%)
Platform Engagement	Instagram: 4,961 avg likes/post · Tiktok: 63,550 avg views/post · Youtube: 74,743 avg views/post	Best reach: Youtube 74,743 avg views; best engagement: Instagram 4,961 avg likes

Top Brand Affinities

BlackLove

Score: 40.60

Grammy Award

Score: 22.59

Kinky-Curly

Score: 18.58

Nasty Gal

Score: 17.64

Shea Moisture

Score: 16.63

Akai

Score: 15.57

Mixcloud

Score: 14.20

Amazon Music

Score: 13.26

Fenty beauty

Score: 12.99

Glossier

Score: 12.56

MISSGUIDED

Score: 12.36

boohoo

Score: 10.49

Brand	Category	Score
BlackLove		40.60
Grammy Award		22.59
Kinky-Curly		18.58
Nasty Gal		17.64
Shea Moisture		16.63
Akai		15.57
Mixcloud		14.20
Amazon Music		13.26
Fenty beauty		12.99
Glossier		12.56
MISSGUIDED		12.36
boohoo		10.49
ASOS		9.92
Steve Madden		8.95
Foot Locker		8.07
SoundCloud		7.67
Pro Tools		7.62
FashionNova		7.57
Ableton		7.49
Coach		6.83
Milani Cosmetics		6.82
MTV		6.33
iHeartRadio Music Awards		6.27
shein		6.15
Pioneer		5.60
NBC		5.38
Urban Outfitters		5.01
Champion		5.01
Beats Electronics		4.97
SheInside		4.92
Spotify Music		4.86
NORDSTROM		4.71
Hennessy		4.68
Coachella		4.57
CNN		4.33
BH Cosmetics		4.32
Target		4.28
Verizon		3.91
Dr. Martens		3.87
H&M		3.87
Forever 21		3.77
Smashbox		3.75
Vogue		3.73
NARS Cosmetics		3.69
Topshop		3.51
Nickelodeon		3.18
NYX Cosmetics		3.16
Carhartt		3.15
Primark		2.85
Kodak		2.78