Vanishing Twin

Vanishing Twin

Country: GB

Influence: 50.24% Fanbase: 22.18% Trending: 64.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 112.96% • Very Strong

As of 2025-09-09

13,098

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:35 UTC

Genres

popchamber psychexperimental popindie poppoprockneo-psychedelicgarage psychalternativealternativeindie rock

Biography

Vanishing Twin furthers their exploration of decidedly experimental territories with new album Afternoon X set for release on 6th October.
Afternoon X encounters Vanishing Twin in the throes of a marked creative shift during which each member took on less defined roles and a more collaborative approach, more like the work of three co-producers than a band. Recorded over the course of late 2022 and early 2023, the album is the product of a series of marathon recording sessions by various configurations of Cathy Lucas, Valentina Magaletti and Susumu Mukai.
Crafted from a playful balance of humour and rigour, with each member embracing the role of the multi-instrumentalist and process over outcome, Afternoon X furthers of trajectory of exploration that has defined their recent releases. Pursuing creative openness and an expanded palette of references and sources, Magaletti’s metronomic, cycling patterns and the pulse of Mukai’s bass lines remain at the core of their sound, but these rooted rhythms now form the groundwork for the pursuit of greater tonal, textural, and structural range.
Harnessing the diverse backgrounds and touchstones of its members - Lucas’ left-field song-craft, Magaletti’s singular approaches to experimental percussion, and Mukai’s long history in the production of electronic music - over nearly a dozen releases since 2016, the band has refined a hypnotic sound at the juncture of minimalism, kosmische, post-punk, and dream-laden, psychedelic pop.

Vanishing Twin Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Vanishing Twin draws 25-34 & 35-44 audiences and holds attention in UNITED KINGDOM, UNITED STATES, FRANCE. The skew is heavily male (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 162 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Ampeg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Vanishing Twin score 1.24%Moderate bucket.
Brand: MixcloudBrand: MOOGBrand: Ampeg
Followers:13,098
Engagements:162
Rate:1.2%
Posts:595
Views:0
Avg Likes:162
Avg Comments:3
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 13,098 · Engagements 162 · Rate 1.2%
Posts 595 · Views 0 · Avg Likes 162 · Avg Comments 3 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
35-44: 27%
18-24: 17%
45-64: 13%
Largest: 25-34 (40%); next: 35-44 (27%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED KINGDOM (33%)
UNITED STATES (22%)
FRANCE (7%)
ITALY (5%)
MEXICO (3%)
Top regions: UNITED KINGDOM (33%), UNITED STATES (22%), FRANCE (7%)
Platform Engagement Instagram: 162 avg likes/post best engagement: Instagram 162 avg likes

Top Brand Affinities

Mixcloud
Score: 112.96
MOOG
Score: 97.83
Ampeg
Score: 23.87
Ableton
Score: 23.56
Tate Modern
Score: 19.32
Akai
Score: 18.43
Fred Perry
Score: 14.54
Eurostar
Score: 14.20
Spotify Music
Score: 9.25
Sennheiser
Score: 8.95
SoundCloud
Score: 8.57
Pro Tools
Score: 8.25
Brand Category Score
Mixcloud 112.96
MOOG 97.83
Ampeg 23.87
Ableton 23.56
Tate Modern 19.32
Akai 18.43
Fred Perry 14.54
Eurostar 14.20
Spotify Music 9.25
Sennheiser 8.95
SoundCloud 8.57
Pro Tools 8.25
Holden 7.59
Vauxhall 7.50
Kodak 6.87
Xerox 6.17
BBC 5.89
Vivienne Westwood 5.67
Kickstarter 5.58
Polaroid 5.38
Beats Electronics 4.90
Lollapalooza 4.76
Olympus 4.59
Warner Bros 4.36
Campari 3.89
Hurley 3.88
Philips 3.48
Leica 3.43
Showtime 3.29
Guinness 3.24
Coachella 3.17
Fujifilm 3.12
Carhartt 3.10
Tesco 2.99
Emporium 2.88
Paramount Pictures 2.80
Columbia Pictures 2.61
Lush 2.56
Mulberry 2.55
MTV 2.37
Pantone Inc 2.33
Garnier 2.18
Dr. Martens 2.15
Tinder 2.12
Airbnb 2.12
Pixar 2.08
Aperol 1.92
Suzuki 1.78
Vogue 1.73
Adobe 1.71

Official Profiles

Login to view Contact

Login

Artist: Vanishing Twin

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Vanishing Twin today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-27)

Total: 94,005

PLATFORM TOTAL %
Spotify Spotify 90,848 96.64%
Yandex Yandex 3,157 3.36%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist