Vanishing Twin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,098
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:35 UTC
Genres
Biography
Afternoon X encounters Vanishing Twin in the throes of a marked creative shift during which each member took on less defined roles and a more collaborative approach, more like the work of three co-producers than a band. Recorded over the course of late 2022 and early 2023, the album is the product of a series of marathon recording sessions by various configurations of Cathy Lucas, Valentina Magaletti and Susumu Mukai.
Crafted from a playful balance of humour and rigour, with each member embracing the role of the multi-instrumentalist and process over outcome, Afternoon X furthers of trajectory of exploration that has defined their recent releases. Pursuing creative openness and an expanded palette of references and sources, Magaletti’s metronomic, cycling patterns and the pulse of Mukai’s bass lines remain at the core of their sound, but these rooted rhythms now form the groundwork for the pursuit of greater tonal, textural, and structural range.
Harnessing the diverse backgrounds and touchstones of its members - Lucas’ left-field song-craft, Magaletti’s singular approaches to experimental percussion, and Mukai’s long history in the production of electronic music - over nearly a dozen releases since 2016, the band has refined a hypnotic sound at the juncture of minimalism, kosmische, post-punk, and dream-laden, psychedelic pop.
Vanishing Twin draws 25-34 & 35-44 audiences and holds attention in UNITED KINGDOM, UNITED STATES, FRANCE. The skew is heavily male (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 162 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Ampeg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,098 · Engagements 162 · Rate 1.2% Posts 595 · Views 0 · Avg Likes 162 · Avg Comments 3 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 27% 18-24: 17% 45-64: 13% |
Largest: 25-34 (40%); next: 35-44 (27%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (22%) FRANCE (7%) ITALY (5%) MEXICO (3%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (22%), FRANCE (7%) |
| Platform Engagement | Instagram: 162 avg likes/post | best engagement: Instagram 162 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ampeg
Ableton
Tate Modern
Akai
Fred Perry
Eurostar
Spotify Music
Sennheiser
SoundCloud
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 112.96 | |
| MOOG | 97.83 | |
| Ampeg | 23.87 | |
| Ableton | 23.56 | |
| Tate Modern | 19.32 | |
| Akai | 18.43 | |
| Fred Perry | 14.54 | |
| Eurostar | 14.20 | |
| Spotify Music | 9.25 | |
| Sennheiser | 8.95 | |
| SoundCloud | 8.57 | |
| Pro Tools | 8.25 | |
| Holden | 7.59 | |
| Vauxhall | 7.50 | |
| Kodak | 6.87 | |
| Xerox | 6.17 | |
| BBC | 5.89 | |
| Vivienne Westwood | 5.67 | |
| Kickstarter | 5.58 | |
| Polaroid | 5.38 | |
| Beats Electronics | 4.90 | |
| Lollapalooza | 4.76 | |
| Olympus | 4.59 | |
| Warner Bros | 4.36 | |
| Campari | 3.89 | |
| Hurley | 3.88 | |
| Philips | 3.48 | |
| Leica | 3.43 | |
| Showtime | 3.29 | |
| Guinness | 3.24 | |
| Coachella | 3.17 | |
| Fujifilm | 3.12 | |
| Carhartt | 3.10 | |
| Tesco | 2.99 | |
| Emporium | 2.88 | |
| Paramount Pictures | 2.80 | |
| Columbia Pictures | 2.61 | |
| Lush | 2.56 | |
| Mulberry | 2.55 | |
| MTV | 2.37 | |
| Pantone Inc | 2.33 | |
| Garnier | 2.18 | |
| Dr. Martens | 2.15 | |
| Tinder | 2.12 | |
| Airbnb | 2.12 | |
| Pixar | 2.08 | |
| Aperol | 1.92 | |
| Suzuki | 1.78 | |
| Vogue | 1.73 | |
| Adobe | 1.71 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 94,005
| PLATFORM | TOTAL | % | |
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90,848 | 96.64% |
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3,157 | 3.36% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















