Vanessa Mai
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,260,036
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:32 UTC
Genres
Biography
Erste Bekanntheit erlangte sie als Sängerin der Band Wolkenfrei, mit der sie 2014 das mit Gold ausgezeichnete Album „Endlos Verliebt" veröffentlichte. Das Nachfolgealbum „Wachgeküsst“ inklusive der Erfolgs-Single „Wolke 7“ erschien zwar noch unter dem Namen Wolkenfrei, war zu diesem Zeitpunkt aber bereits ihr Soloprojekt.
Seit 2015 feiert sie als Vanessa Mai bahnbrechende Erfolge und hat seitdem eine Reihe von Studioalben veröffentlicht, darunter zwei #1-Alben und vier Top-3-Alben.
Neben ihrer Karriere als Sängerin macht Vanessa Mai auch als Schauspielerin,
Tänzerin, Social-Media-Star und Werbeikone von sich reden.
Vanessa Mai stands out with 18-24 & 25-34 audiences across GERMANY, AUSTRIA, UNITED STATES. The profile is heavily male (62%), and content lands hardest on Tiktok, where posts average 238,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Stiegl, Tom Tailor, Krombacher, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Vanessa Mai a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,260,036 · Engagements 33,122 · Rate 1.0% Posts 2,636 · Views 360,869 · Avg Likes 32,137 · Avg Comments 589 · Avg Views 360,869 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 33% 35-44: 16% 45-64: 11% |
Largest: 18-24 (37%); next: 25-34 (33%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
GERMANY (67%) AUSTRIA (5%) UNITED STATES (2%) SPAIN (2%) SWITZERLAND (2%) |
Top regions: GERMANY (67%), AUSTRIA (5%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 20,779 avg likes/post · Tiktok: 238,000 avg views/post · Youtube: 122,869 avg views/post | Best reach: Tiktok 238,000 avg views; best engagement: Instagram 20,779 avg likes |
Top Brand Affinities
Stiegl
Tom Tailor
Krombacher
Commerzbank
Clever Fit
About you
Augustiner Helles
Edeka
Braun
Alpha Industries
Hummel
Ellesse
| Brand | Category | Score |
|---|---|---|
| Stiegl | 54.75 | |
| Tom Tailor | 45.48 | |
| Krombacher | 41.67 | |
| Commerzbank | 38.34 | |
| Clever Fit | 36.22 | |
| About you | 29.51 | |
| Augustiner Helles | 25.09 | |
| Edeka | 24.51 | |
| Braun | 22.06 | |
| Alpha Industries | 20.53 | |
| Hummel | 16.47 | |
| Ellesse | 15.84 | |
| Thermomix | 15.16 | |
| Gamescom | 15.14 | |
| Lufthansa | 13.65 | |
| TUI | 12.91 | |
| Fossil | 12.13 | |
| TUI Group | 12.10 | |
| Beck`s | 11.13 | |
| Zalando | 10.07 | |
| Sennheiser | 9.35 | |
| Paulaner | 9.18 | |
| Stihl | 8.83 | |
| Seat | 7.36 | |
| Moët & Chandon | 7.06 | |
| Absolut | 6.74 | |
| Calzedonia | 6.35 | |
| Opel | 5.99 | |
| Superdry | 5.93 | |
| Haribo | 5.84 | |
| Hugo Boss | 5.80 | |
| Pioneer | 5.38 | |
| Audi | 4.99 | |
| Heinz | 4.94 | |
| Alpinestars | 4.66 | |
| ALDI | 4.56 | |
| Husqvarna Motorcycles | 4.53 | |
| Daniel Wellington | 4.43 | |
| UEFA | 4.12 | |
| Red Bull | 3.87 | |
| Volkswagen | 3.86 | |
| Leica | 3.83 | |
| Iberostar Hotels & Resorts | 3.69 | |
| Michael Kors | 3.65 | |
| BBS | 3.43 | |
| Monster Beverage | 3.41 | |
| Hollister Co | 3.26 | |
| Ray-Ban | 3.22 | |
| Bacardi | 3.13 | |
| Tommy Hilfiger | 3.08 |
Official Profiles
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LoginArtist: Vanessa Mai
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 04:00 UTC | Vanessa Mai | Portofino | Vienna, Austria | |
| 2026-01-31 03:30 UTC | Vanessa Mai, Olaf Henning, Rosanna Rocci | Marktplatz-Center Neubrandenburg | Neubrandenburg, Germany |
