Vanessa Carlton

Vanessa Carlton — pop artist from US.

"Always building up, falling apart. Love is an art," sings Vanessa Carlton on the title track of her sixth album, Love Is An Art. Like the record itself, the…

Influence: 64.29% Fanbase: 55.38% Trending: 68.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 18.10% • Very Strong

As of 2025-09-09

1,035,460

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:44 UTC

Genres

poppost-teen popneo mellowpopindie poprockpop rockpiano rockalternativealternativeamericanlilith

Biography

"Always building up, falling apart. Love is an art," sings Vanessa Carlton on the title track of her sixth album, Love Is An Art. Like the record itself, the song is a meditation on the eternal seesaw that is human connection: the push, the pull, the balance, the bottoming out. It's that constantly evolving nature of love, expectations and compassion that Carlton analyzes from all angles on Love Is An Art, from romantic, to parental, to the friends that hold us up and the leaders that repeatedly let us down. And on tracks like the album's opener, "I Can't Stay the Same," that also includes the relationship with the person staring back at us in the mirror, each and every morning.

Produced by Dave Fridmann (MGMT, Flaming Lips), Love Is An Art finds Carlton reckoning with toxic relationships (the confessional "Miner's Canary"), eternal partnership ("Companion Star") and the children who fill the world with love and grace while politicians fill their pockets (the passionate "Die, Dinosaur," written after the shootings in Parkland, Florida). And true to Carlton’s skill as both a lyricist and an instrumentalist, the arrangements on Love Is An Art tell these tales as vibrantly as the words themselves: piano parts that speak of rage and tenderness, synths that burst and glow like dawn.

Top Brand Affinities

Report Date: 2025-09-09

Vanessa Carlton resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, PHILIPPINES. With a male-leaning (51%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (75,950 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Warby Parker, West Elm, Madewell makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vanessa Carlton score 0.32% — Low bucket.

Brand: Warby ParkerBrand: West ElmBrand: Madewell

Followers:1,035,460

Engagements:3,343

Rate:0.3%

Posts:1,476

Avg Likes:3,125

Avg Comments:149

Avg Views:137,077

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,035,460 · Engagements 3,343 · Rate 0.3% Posts 1,476 · Views 137,077 · Avg Likes 3,125 · Avg Comments 149 · Avg Views 137,077	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (22%) BRAZIL (14%) PHILIPPINES (7%) INDONESIA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (22%), BRAZIL (14%), PHILIPPINES (7%)
Platform Engagement	Instagram: 923 avg likes/post · Tiktok: 75,950 avg views/post · Youtube: 61,127 avg views/post	Best reach: Tiktok 75,950 avg views; best engagement: Youtube 1,502 avg likes

Top Brand Affinities

Warby Parker

Score: 18.10

West Elm

Score: 13.63

Madewell

Score: 10.31

Barbie

Score: 9.86

Amazon Music

Score: 9.74

J.Crew

Score: 9.25

Free People

Score: 9.21

Anthropologie

Score: 7.39

Delta

Score: 7.27

Glossier

Score: 6.98

T.J. Maxx

Score: 6.67

NBC

Score: 6.06

Brand	Category	Score
Warby Parker		18.10
West Elm		13.63
Madewell		10.31
Barbie		9.86
Amazon Music		9.74
J.Crew		9.25
Free People		9.21
Anthropologie		7.39
Delta		7.27
Glossier		6.98
T.J. Maxx		6.67
NBC		6.06
Paramount Pictures		5.63
NORDSTROM		5.54
MATTEL		5.51
Target		5.50
Hot Topic		5.43
iHeartRadio Music Awards		5.09
Kroger		4.84
OLD NAVY		4.68
Verizon		4.68
Margaritaville		4.64
Gillette		4.63
Steve Madden		4.55
Dunkin' Donuts		4.46
Kickstarter		4.39
Coach		4.33
CNN		4.33
Summit Entertainment		4.17
Coors		4.11
Pfizer		3.92
MTV		3.85
Bethesda Softworks		3.72
Dr. Martens		3.66
Oculus		3.58
Spotify Music		3.58
Taco Bell		3.55
Coachella		3.51
Nickelodeon		3.48
Showtime		3.43
Airbnb		3.41
Kate Spade		3.38
ABC		3.31
Abercrombie & Fitch		3.30
Urban Outfitters		3.29
Jollibee		3.05
AMC		3.01
Philips		2.97
Columbia Pictures		2.97
Emporium		2.93