Van Morrison Brand Affinity ranks highest Warner Music at 25.88% . Very Strong. Score DMDB 67.04% | Fanbase 68.25%

Van Morrison — rock artist from GB.

Van Morrison, born George Ivan Morrison in Belfast, Northern Ireland on August 31, 1945, is a renowned musician known for his distinctive blend of R&B, jazz,…

Van Morrison

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbc-6613-428c-91e9-a0369fe50396

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Genres

rockrockroots rocksoft rockclassic rockmellow goldfolk & traditionalfolkfolk rocksinger-songwriter

Influential: 67.04% Fanbase: 68.25% Trending: 66.44%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.88% • Very Strong

As of 2025-09-10

596,003

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.04% | Fanbase 68.25% | Trending 66.44% | CAREER STAGE: MAINSTREAM

Biography

Van Morrison, born George Ivan Morrison in Belfast, Northern Ireland on August 31, 1945, is a renowned musician known for his distinctive blend of R&B, jazz, blues, and Celtic folk. Rising to fame as the frontman for the Irish blues rock band Them in the early 1960s, Morrison's solo career has spanned over 50 years, characterized by iconic songs like "Gloria," "Brown-Eyed Girl," and "Moondance." His diverse discography, from the mystical Astral Weeks to the soulful Irish Heartbeat, showcases his unique vocal style and genre-spanning musical vision.

Throughout his career, Morrison has maintained a consistent artistic vision, exploring themes of faith, healing, and emotional truths through his music. His discography includes critically acclaimed albums like Moondance, Veedon Fleece, and A Period of Transition. Morrison's later works, such as Latest Record Project, Vol. 1 and What's It Gonna Take?, reflect his outspoken nature and social commentary. With over 40 studio albums and a reputation as a musical innovator, Morrison continues to captivate audiences with his indelible singing style and diverse musical explorations.

Report Date: 2025-09-10

Van Morrison keeps 45-64 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (59%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 62,298 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Warner Music, Amazon Music, Guinness supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Van Morrison score 0.45% — Low bucket.

Brand: Warner MusicBrand: Amazon MusicBrand: Guinness

Followers:596,003

Engagements:2,680

Rate:0.4%

Posts:903

Avg Likes:2,411

Avg Comments:256

Avg Views:62,298

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 596,003 · Engagements 2,680 · Rate 0.4% Posts 903 · Views 62,298 · Avg Likes 2,411 · Avg Comments 256 · Avg Views 62,298	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 34% 25-34: 24% 35-44: 22% 18-24: 17%	Largest: 45-64 (34%); next: 25-34 (24%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (41%) UNITED KINGDOM (6%) CANADA (5%) AUSTRALIA (4%) SPAIN (4%)	Top regions: UNITED STATES (41%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 731 avg likes/post · Youtube: 62,298 avg views/post	Best reach: Youtube 62,298 avg views; best engagement: Youtube 1,680 avg likes

Top Brand Affinities

Warner Music

Score: 25.88

Amazon Music

Score: 7.88

Guinness

Score: 6.40

Margaritaville

Score: 5.96

Nixon

Score: 5.40

Paramount Pictures

Score: 4.91

Coors

Score: 4.90

Pilsner Urquell

Score: 4.59

Verizon

Score: 4.53

Leica

Score: 4.32

Gillette

Score: 4.05

Kodak

Score: 3.73

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Top Brand Affinities

Brand	Category	Score
Warner Music		25.88
Amazon Music		7.88
Guinness		6.40
Margaritaville		5.96
Nixon		5.40
Paramount Pictures		4.91
Coors		4.90
Pilsner Urquell		4.59
Verizon		4.53
Leica		4.32
Gillette		4.05
Kodak		3.73
Spotify Music		3.71
Warner Bros		3.65
Campari		3.61
Holden		3.55
Columbia Pictures		3.54
Harrods		3.33
MTV		3.03
BBC		2.98
Cadillac		2.97
Emporium		2.54
Philips		2.51
Busch		2.50
Dr. Martens		2.50
NBC		2.47
Martini		2.47
Citroen		2.45
Tesco		2.34
Carhartt		2.28
Fiat		2.27
Pixar		2.20
Showtime		2.17
Costco		2.16
Coachella		2.13
Airbnb		2.12
Lollapalooza		2.08
The Olympic Games		2.08
Budweiser		1.98
Bellagio		1.94
Dolce & Gabbana		1.91
Snickers		1.83
Amazon		1.73
Lush		1.73
SoundCloud		1.72
Chrysler		1.68
Tesla Motors		1.68
Harley-Davidson		1.65
Aperol		1.65
NFL		1.64