VAMPS

VAMPS — rock artist from JP.

Vamps is a project of Hyde, the vocalist of the visual kei stars L'Arc-en-Ciel, and guitarist K.A.Z., mastermind of the industrial/alternative rock unit…

Influence: 52.90% Fanbase: 37.47% Trending: 60.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 27.28% • Very Strong

As of 2025-09-09

191,618

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:30:56 UTC

Genres

rockrockvisual keialternative rockhard rockasianoshare keimetalj-metal

Biography

Vamps is a project of Hyde, the vocalist of the visual kei stars L'Arc-en-Ciel, and guitarist K.A.Z., mastermind of the industrial/alternative rock unit Oblivion Dust, who used to work with Hide of X-Japan as well. K.A.Z. and Hyde had collaborated since 2003, and in 2006 K.A.Z. co-wrote Hyde's third solo album, Faith, but it was only in 2008 that they finally made their musical relationship official, announcing the creation of Vamps, which was to be recording on its own label Vamprose. L'Arc-en-Ciel scheduled a three-year hiatus, while Oblivion Dust, which ended its own six-year break in 2007, was meant to go on with K.A.Z. splitting his time between the two bands. Vamps debuted in 2008 with the single "Love Addict," followed by a Japan-wide "Zepp" tour of 46 stops and two more singles in 2009, paving the way for the band's first album, the eponymous record set for the release in the summer of 2009, after the end of Vamps' second live tour. ~ Alexey Eremenko, Rovi

Top Brand Affinities

Report Date: 2025-09-09

VAMPS draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDONESIA, JAPAN. The skew is heavily female (61%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 318,971 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Vivienne Westwood, Anna Sui, KOSÉ makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist VAMPS score 6.50% — Very Strong bucket.

Brand: Vivienne WestwoodBrand: Anna SuiBrand: KOSÉ

Followers:191,618

Engagements:12,456

Rate:6.5%

Posts:990

Avg Likes:12,356

Avg Comments:186

Avg Views:318,971

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 191,618 · Engagements 12,456 · Rate 6.5% Posts 990 · Views 318,971 · Avg Likes 12,356 · Avg Comments 186 · Avg Views 318,971	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 32% 13-17: 6% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (20%) INDONESIA (15%) JAPAN (15%) BRAZIL (8%) MEXICO (7%)	Top regions: UNITED STATES (20%), INDONESIA (15%), JAPAN (15%)
Platform Engagement	Instagram: 9,754 avg likes/post · Youtube: 318,971 avg views/post	Best reach: Youtube 318,971 avg views; best engagement: Instagram 9,754 avg likes

Top Brand Affinities

Vivienne Westwood

Score: 27.28

Anna Sui

Score: 26.68

KOSÉ

Score: 26.04

Square Enix

Score: 12.07

Gundam

Score: 11.77

Final Fantasy

Score: 11.13

L'Occitane

Score: 10.11

Snoopy And The Peanuts Gang

Score: 7.15

Bandai Namco

Score: 7.00

Capcom

Score: 6.76

Lipton

Score: 6.55

Dr. Martens

Score: 6.23

Brand	Category	Score
Vivienne Westwood		27.28
Anna Sui		26.68
KOSÉ		26.04
Square Enix		12.07
Gundam		11.77
Final Fantasy		11.13
L'Occitane		10.11
Snoopy And The Peanuts Gang		7.15
Bandai Namco		7.00
Capcom		6.76
Lipton		6.55
Dr. Martens		6.23
Shiseido		5.96
UNIQLO		5.80
Shake Shack		5.64
Sega		5.59
Resident Evil		5.08
Pokemon		4.89
Kate Spade		4.70
Movistar		4.64
Lindt		4.31
Pokemon Go		3.91
Tiffany		3.70
Yves Saint Laurent		3.30
Lush		3.15
Marc Jacobs		2.91
Panasonic		2.79
Christian Dior		2.68
TOM FORD		2.66
Monster Beverage		2.59
Star Wars		2.51
Bulgari		2.44
Hermès		2.41
Nintendo		2.35
Chanel		2.28
League of Legends		2.19
GIVENCHY		2.10
Starbucks		2.09
Tiffany & Co		2.07
IKEA		1.98
Sony		1.93
Amazon		1.90
Costco		1.87
PlayStation		1.82
Walt Disney		1.72
Fujifilm		1.61
Converse		1.56
New Balance		1.46
Reebok		1.45
Lego		1.44