Vampire Weekend

Vampire Weekend — pop artist from US.

Vampire Weekend, formed in 2006 by Ezra Koenig, Chris Baio, Rostam Batmanglij, and Chris Tomson at Columbia University, gained recognition for their eclectic…

Influence: 68.98% Fanbase: 70.69% Trending: 68.13% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.39% • Very Strong

As of 2025-09-10

675,490

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:37:34 UTC

Genres

popbaroque poppopindie poprockmodern rockrockalternativeindie rockalternative

Biography

Vampire Weekend, formed in 2006 by Ezra Koenig, Chris Baio, Rostam Batmanglij, and Chris Tomson at Columbia University, gained recognition for their eclectic blend of indie rock and various musical influences. Their debut album in 2008 marked the beginning of their success, with subsequent albums like Contra in 2010 and Modern Vampires of the City in 2013 achieving critical acclaim and commercial success.

In 2019, the band released Father of the Bride, followed by Only God Was Above Us in 2024, showcasing their evolving sound and lyrical depth. Despite Batmanglij's departure in 2016, Vampire Weekend continued to innovate, collaborating with various artists and receiving Grammy recognition for their work.

Top Brand Affinities

Report Date: 2025-09-10

Vampire Weekend keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, MEXICO. The composition is male-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 2,644 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Madewell, Lollapalooza supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vampire Weekend score 0.95% — Low bucket.

Brand: Live NationBrand: MadewellBrand: Lollapalooza

Followers:675,490

Engagements:6,446

Rate:1.0%

Posts:428

Avg Likes:6,425

Avg Comments:56

Avg Views:4,515

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 675,490 · Engagements 6,446 · Rate 1.0% Posts 428 · Views 4,515 · Avg Likes 6,425 · Avg Comments 56 · Avg Views 4,515	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 8% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (7%) MEXICO (6%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (7%), MEXICO (6%)
Platform Engagement	Instagram: 6,034 avg likes/post · Tiktok: 2,644 avg views/post · Youtube: 1,871 avg views/post	Best reach: Tiktok 2,644 avg views; best engagement: Instagram 6,034 avg likes

Top Brand Affinities

Live Nation

Score: 21.39

Madewell

Score: 12.04

Lollapalooza

Score: 11.35

Heinz

Score: 10.35

Glossier

Score: 9.49

Margaritaville

Score: 7.87

J.Crew

Score: 7.52

Coachella

Score: 7.02

Tate Modern

Score: 6.33

Free People

Score: 6.07

Verizon

Score: 5.80

American Airlines

Score: 5.80

Brand	Category	Score
Live Nation		21.39
Madewell		12.04
Lollapalooza		11.35
Heinz		10.35
Glossier		9.49
Margaritaville		7.87
J.Crew		7.52
Coachella		7.02
Tate Modern		6.33
Free People		6.07
Verizon		5.80
American Airlines		5.80
Publix		5.21
Amway		5.16
Gillette		5.07
Holden		4.92
Anthropologie		4.75
Bethesda Softworks		4.40
Ableton		4.35
Urban Outfitters		4.29
Coors		4.10
Oculus		3.81
Kodak		3.75
Spotify Music		3.69
Taco Bell		3.69
Guinness		3.68
Busch		3.51
Showtime		3.49
Dr. Martens		3.41
Polaroid		3.40
Columbia Pictures		3.29
Tinder		3.23
Summit Entertainment		3.15
Paramount Pictures		3.15
Airbnb		3.11
SoundCloud		2.97
NBC		2.87
Pepsi		2.87
Nickelodeon		2.73
Fujifilm		2.71
NHL		2.68
Budweiser		2.63
Sunnies Studios		2.53
Chrysler		2.47
Target		2.45
Emporium		2.44
The Olympic Games		2.39
Chipotle Mexican Grill		2.39
HBO		2.35
Carhartt		2.34