Valesca Popozuda

Valesca Popozuda — pop artist from BR.

Nascida e criada no subúrbio carioca, Valesca dos Santos, mais conhecida como Valesca Popozuda, é um ícone do funk, sendo considerada uma das precursoras do…

Influence: 53.44% Fanbase: 40.08% Trending: 60.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Santander • 70.43% • Very Strong

As of 2025-09-09

4,715,974

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:48:16 UTC

Genres

popfunk popasian popr&b, funk & soulfunk cariocafunk das antigas

Biography

Nascida e criada no subúrbio carioca, Valesca dos Santos, mais conhecida como Valesca Popozuda, é um ícone do funk, sendo considerada uma das precursoras do gênero no início dos anos 2000.

Foi como vocalista e fundadora do grupo “Gaiola das Popozudas” (2000 – 2012), que a cantora, em 2007, ganhou grande projeção nacional com os hits “Late Que Eu Tô Passando” e “Agora Sou Solteira”. Pelo grupo, fez turnês nacionais e internacionais (EUA e Europa).

Em 2012, Valesca anunciou sua saída para dedicar-se à carreira solo. Em 2013, lançou o hit nacional “Beijinho no Ombro”, com indicação às categorias de ‘’Melhor Clipe” e ‘’Música Chiclete’’ pelo Prêmio Multishow de Música Brasileira. Hoje, a canção acumula mais de 110 milhões de views no clipe oficial.

Com carreira consolidada e de grande notoriedade, a cantora também carrega em sua discografia solo outros grandes sucessos, como a canção “Sou a diva que você quer copiar”, lançada, em 2014, como tema de campanha publicitária da marca de limpeza Veja.

Em 2022, a cantora assinou com a Mousik e retomou os lançamentos a todo vapor, em parcerias inéditas com Anitta, Gloria Groove, Dennis, Kevin o Chris, Tati Quebra Barraco e outros.

Em julho de 2024, Valesca Popozuda lançou o álbum "De Volta pra Gaiola: Amor e Amor de Verdade", com versões lights e explícita de uma mesma música. O lançamento já acumula mais de 6 milhão de plays no Spotify.

Para 2025, a funkeira promete muitas novidades musicais e de shows.

Top Brand Affinities

Report Date: 2025-09-09

Valesca Popozuda commands interest from 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. With a heavily female (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (12,128 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Santander, ChilliBeans, JOHN JOHN points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Valesca Popozuda score 0.10% — Low bucket.

Brand: SantanderBrand: ChilliBeansBrand: JOHN JOHN

Followers:4,715,974

Engagements:4,695

Rate:0.1%

Posts:8,866

Avg Likes:4,675

Avg Comments:131

Avg Views:12,128

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,715,974 · Engagements 4,695 · Rate 0.1% Posts 8,866 · Views 12,128 · Avg Likes 4,675 · Avg Comments 131 · Avg Views 12,128	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 35-44: 7% 13-17: 7%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	BRAZIL (92%) PORTUGAL (3%) UNITED STATES (1%) ARGENTINA (0%) ANGOLA (0%)	Top regions: BRAZIL (92%), PORTUGAL (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 4,188 avg likes/post · Youtube: 12,128 avg views/post	Best reach: Youtube 12,128 avg views; best engagement: Instagram 4,188 avg likes

Top Brand Affinities

Santander

Score: 70.43

ChilliBeans

Score: 40.39

JOHN JOHN

Score: 31.62

Lojas Renner

Score: 17.73

Riachuelo

Score: 14.50

Itaú

Score: 14.48

Itaipava

Score: 12.52

Colcci

Score: 12.32

Colorama

Score: 11.93

Danone

Score: 11.59

Boticario

Score: 10.91

Havaianas

Score: 9.81

Brand	Category	Score
Santander		70.43
ChilliBeans		40.39
JOHN JOHN		31.62
Lojas Renner		17.73
Riachuelo		14.50
Itaú		14.48
Itaipava		12.52
Colcci		12.32
Colorama		11.93
Danone		11.59
Boticario		10.91
Havaianas		9.81
Moda Praia		8.87
Barbie		8.77
Xerox		7.92
Eudora		7.55
Amstel		6.51
Banco Bradesco		6.14
Pfizer		5.73
Catupiry		5.33
Mary Kay		4.66
Ovaltine		4.66
BaByliss		4.34
Avon		3.56
Burger King		3.53
Barber Shop Connect		2.98
Budweiser		2.63
Heineken		2.31
Tomorrowland		2.27
shein		2.24
Lollapalooza		2.20
Lacoste		2.20
SheInside		2.00
Nutella		1.74
Renault		1.68
Mitsubishi		1.61
Coachella		1.49
Calvin Klein		1.32
Pepsi		1.30
Oakley		1.26
Pixar		1.24
Pandora		1.24
L'Oréal Paris		1.02
Coca-Cola		1.02
DC Entertainment		1.00
Polaroid		0.96
Vogue		0.96
Netflix		0.94
Puma		0.90
Zara		0.86