VACATIONS Brand Affinity ranks highest Zumiez at 24.34% . Very Strong. Score DMDB 63.22% | Fanbase 57.24%

VACATIONS — pop artist from AU.

Formed in 2011 in Sydney, Australia, Australia's Greatest Boyband is a pop group consisting of five members: Jack, Luke, Matt, Josh, and Ryan. The group gained…

VACATIONS

Recognizable

Country: AU | Gender: male | Artist ID: 11e81bd2-9e26-4532-ae35-a0369fe50396

Find Artist

Genres

popnewcastle nsw indierockindie garage rockrockalternativealternative

Influential: 63.22% Fanbase: 57.24% Trending: 66.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 24.34% • Very Strong

As of 2025-09-10

715,889

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.22% | Fanbase 57.24% | Trending 66.21% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2011 in Sydney, Australia, Australia's Greatest Boyband is a pop group consisting of five members: Jack, Luke, Matt, Josh, and Ryan. The group gained popularity through their energetic performances and catchy pop tunes. They released their debut album in 2013, which received positive reviews and charted well in Australia.

Australia's Greatest Boyband has toured extensively both nationally and internationally, building a dedicated fan base along the way. Known for their polished choreography and harmonious vocals, the group continues to attract a diverse audience with their upbeat and infectious music.

Report Date: 2025-09-10

VACATIONS maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 39,040 avg views per post; Instagram functions as the community touchpoint. Affinity with Zumiez, Kodak, Verizon makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist VACATIONS score 1.22% — Moderate bucket.

Brand: ZumiezBrand: KodakBrand: Verizon

Followers:715,889

Engagements:8,725

Rate:1.2%

Posts:347

Avg Likes:8,454

Avg Comments:219

Avg Views:57,890

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 715,889 · Engagements 8,725 · Rate 1.2% Posts 347 · Views 57,890 · Avg Likes 8,454 · Avg Comments 219 · Avg Views 57,890	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (22%) BRAZIL (10%) MEXICO (9%) PERU (6%) ARGENTINA (5%)	Top regions: UNITED STATES (22%), BRAZIL (10%), MEXICO (9%)
Platform Engagement	Instagram: 6,251 avg likes/post · Tiktok: 18,850 avg views/post · Youtube: 39,040 avg views/post	Best reach: Youtube 39,040 avg views; best engagement: Instagram 6,251 avg likes

Top Brand Affinities

Zumiez

Score: 24.34

Kodak

Score: 6.64

Verizon

Score: 5.83

SoundCloud

Score: 5.72

Lollapalooza

Score: 5.38

Ableton

Score: 5.35

Kmart

Score: 4.91

Spotify Music

Score: 4.69

Urban Outfitters

Score: 4.60

Fujifilm

Score: 3.85

Polaroid

Score: 3.62

Dr. Martens

Score: 3.51

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Top Brand Affinities

Brand	Category	Score
Zumiez		24.34
Kodak		6.64
Verizon		5.83
SoundCloud		5.72
Lollapalooza		5.38
Ableton		5.35
Kmart		4.91
Spotify Music		4.69
Urban Outfitters		4.60
Fujifilm		3.85
Polaroid		3.62
Dr. Martens		3.51
American Eagle		3.44
Coachella		3.16
Gundam		2.69
Vans		2.68
Chrysler		2.64
Tinder		2.62
Prismacolor		2.55
Paramount Pictures		2.45
Beats Electronics		2.42
Nintendo		2.35
Sunnies Studios		2.30
Carhartt		2.22
Pepsi		2.20
Busch		2.20
Nickelodeon		2.07
Ubisoft		2.04
Showtime		2.01
Hollister Co		2.00
Sprite		1.83
Costco		1.71
Walmart		1.66
Target		1.65
Too Faced Cosmetics		1.64
Los Angeles Lakers		1.59
Supreme		1.50
Converse		1.48
Forever 21		1.47
Adobe		1.46
Warner Bros		1.44
New Balance		1.44
Sony		1.38
Star Wars		1.37
Canon		1.36
Airbnb		1.34
Nikon		1.33
Call of Duty		1.32
Lexus		1.29
Activision Blizzard		1.28