Usain Bolt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
14,546,807
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:28:53 UTC
Genres
Biography
Usain Bolt maintains consistent pull among 18-24 & 25-34 audiences across JAMAICA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (73%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,044,350 avg views per post; Tiktok functions as the community touchpoint. Affinity with Clarks, Décathlon, Alexander McQueen makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,546,807 · Engagements 60,858 · Rate 0.4% Posts 2,726 · Views 1,305,884 · Avg Likes 58,897 · Avg Comments 828 · Avg Views 1,305,884 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 42% 35-44: 7% 13-17: 4% |
Largest: 18-24 (45%); next: 25-34 (42%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
JAMAICA (41%) UNITED STATES (24%) UNITED KINGDOM (5%) KENYA (5%) ITALY (5%) |
Top regions: JAMAICA (41%), UNITED STATES (24%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 25,222 avg likes/post · Tiktok: 1,044,350 avg views/post · Youtube: 261,534 avg views/post | Best reach: Tiktok 1,044,350 avg views; best engagement: Tiktok 28,250 avg likes |
Top Brand Affinities
Clarks
Décathlon
Alexander McQueen
UEFA
FC Bayern Munich
Hennessy
ASICS
FIFA
ESPN
Under Armour
UFC
Los Angeles Lakers
| Brand | Category | Score |
|---|---|---|
| Clarks | 7.94 | |
| Décathlon | 5.61 | |
| Alexander McQueen | 4.98 | |
| UEFA | 4.94 | |
| FC Bayern Munich | 4.33 | |
| Hennessy | 3.73 | |
| ASICS | 3.28 | |
| FIFA | 3.00 | |
| ESPN | 2.98 | |
| Under Armour | 2.84 | |
| UFC | 2.74 | |
| Los Angeles Lakers | 2.73 | |
| The Olympic Games | 2.64 | |
| NBA | 2.46 | |
| NFL | 2.42 | |
| Gymshark | 2.31 | |
| Rolls-Royce | 2.28 | |
| Lacoste | 2.25 | |
| Reebok | 2.09 | |
| ASOS | 2.05 | |
| New Balance | 2.01 | |
| Puma | 2.01 | |
| Nike | 1.95 | |
| Warner Bros | 1.95 | |
| Oakley | 1.90 | |
| Heineken | 1.84 | |
| Guinness | 1.83 | |
| Ray-Ban | 1.79 | |
| Rolex | 1.78 | |
| Red Bull | 1.76 | |
| Adidas | 1.76 | |
| shein | 1.75 | |
| Ferrari | 1.75 | |
| Lamborghini | 1.69 | |
| Land Rover | 1.67 | |
| BBC | 1.66 | |
| Sneakerhead | 1.64 | |
| Bugatti | 1.56 | |
| GoPro | 1.54 | |
| SheInside | 1.52 | |
| Beats Electronics | 1.52 | |
| McLaren | 1.52 | |
| Balenciaga | 1.48 | |
| Supreme | 1.43 | |
| National Geographic | 1.40 | |
| Forever 21 | 1.36 | |
| Tommy Hilfiger | 1.35 | |
| Porsche | 1.34 | |
| Polo Ralph Lauren | 1.33 | |
| HBO | 1.32 |
Official Profiles
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LoginArtist: Usain Bolt
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















