Uru Brand Affinity ranks highest Gundam at 11.38% . Very Strong. Score DMDB 66.14% | Fanbase 61.54%

Uru — pop artist from JP.

Known for her captivating singing voice and enigmatic presence, the singer launched a YouTube channel in 2013, amassing over 100 cover videos before her major…

Uru

Recognizable

Country: JP | Gender: female | Artist ID: 11e81bcd-f5e7-a3b0-bc6b-a0369fe50396

Find Artist

Genres

popj-poppopasian popfolk & traditionaljapanese singer-songwriter

Influential: 66.14% Fanbase: 61.54% Trending: 68.44%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Gundam • 11.38% • Very Strong

As of 2025-09-10

1,346,707

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.14% | Fanbase 61.54% | Trending 68.44% | CAREER STAGE: MAINSTREAM

Biography

Known for her captivating singing voice and enigmatic presence, the singer launched a YouTube channel in 2013, amassing over 100 cover videos before her major debut in 2016, garnering support across various age groups. As of May 2023, her YouTube channel has surpassed 530 million total views.

In February 2020, she achieved the top spot on the Oricon Weekly Digital Single (Individual Track) chart with the digital single "あなたがいることで," the theme song for the Sunday drama series "テセウスの船." Following this success, she released her second album, "オリオンブルー," in March of the same year, securing the number one spot on the Oricon Weekly Digital Album chart. Notably, she made history on the Oricon Weekly Music Rankings as the first solo artist to simultaneously top the Digital Single (Individual Track) and Digital Album charts, solidifying her name in the industry since her debut.

Report Date: 2025-09-10

Uru reaches 18-24 & 25-34 audiences concentrated in JAPAN, INDONESIA, TAIWAN. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 37,737 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Gundam, Bandai Namco, Atmos suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Uru score 0.44% — Low bucket.

Brand: GundamBrand: Bandai NamcoBrand: Atmos

Followers:1,346,707

Engagements:5,962

Rate:0.4%

Posts:475

Avg Likes:5,950

Avg Comments:34

Avg Views:37,737

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,346,707 · Engagements 5,962 · Rate 0.4% Posts 475 · Views 37,737 · Avg Likes 5,950 · Avg Comments 34 · Avg Views 37,737	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 31% 13-17: 8% 35-44: 8%	Largest: 18-24 (49%); next: 25-34 (31%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	JAPAN (57%) INDONESIA (10%) TAIWAN (10%) CHINA (5%) UNITED STATES (3%)	Top regions: JAPAN (57%), INDONESIA (10%), TAIWAN (10%)
Platform Engagement	Instagram: 4,906 avg likes/post · Youtube: 37,737 avg views/post	Best reach: Youtube 37,737 avg views; best engagement: Instagram 4,906 avg likes

Top Brand Affinities

Gundam

Score: 11.38

Bandai Namco

Score: 7.51

Atmos

Score: 7.28

UNIQLO

Score: 5.65

Vivienne Westwood

Score: 5.58

Snoopy And The Peanuts Gang

Score: 4.93

Panasonic

Score: 4.54

Shake Shack

Score: 4.46

ASICS

Score: 3.95

G-shock

Score: 3.59

UberEATS

Score: 3.44

Fujifilm

Score: 3.30

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Top Brand Affinities

Brand	Category	Score
Gundam		11.38
Bandai Namco		7.51
Atmos		7.28
UNIQLO		5.65
Vivienne Westwood		5.58
Snoopy And The Peanuts Gang		4.93
Panasonic		4.54
Shake Shack		4.46
ASICS		3.95
G-shock		3.59
UberEATS		3.44
Fujifilm		3.30
Olympus		3.18
The North Face		3.11
Pokemon		3.03
Sony		2.73
Costco		2.45
Tiffany		2.44
Pokemon Go		2.43
New Balance		2.41
Mazda		2.15
Reebok		2.00
Amazon		1.99
IKEA		1.97
Subaru		1.89
Supreme		1.75
Suzuki		1.74
Scion		1.69
Starbucks		1.67
Tiffany & Co		1.64
Star Wars		1.61
Hermès		1.57
Nissan		1.49
KFC		1.45
Lexus		1.45
PlayStation		1.44
Heineken		1.43
Lego		1.41
Canon		1.40
Vans		1.40
Red Bull		1.38
Yves Saint Laurent		1.36
Apple		1.35
Toyota		1.35
Pixar		1.35
Oakley		1.32
Mitsubishi Motors		1.30
Lush		1.29
Yamaha		1.24
Converse		1.21