Urias
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,288,202
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:40 UTC
Genres
Biography
Em 2019 lançou “Diaba”, sua primeira música autoral que rendeu milhões de visualizações no YouTube e com videoclipe que venceu o prêmio de Melhor Direção de Arte no Berlin Music Video Awards (BMVA). A música faz parte do primeiro EP de sua carreira. Em 2021 lançou o segundo EP, “FÚRIA PT1”. O projeto, com 5 músicas e 3 clipes cheios de conceito e estilo, apresentou a primeira parte do álbum homônimo. Em 2022, Urias lançou oficialmente o disco FÚRIA, com mais 8 faixas inéditas, atingindo o primeiro lugar na parada de álbuns do iTunes Brasil.
O segundo EP também veio em 2022: “HER MIND, PT.1”, trabalho no qual a cantora mistura o inglês, espanhol e português. O projeto fez tanto sucesso que no final do ano a segunda parte já foi liberada. Os EPs levam esse nome por retratarem a experiência de vida de Urias e contam com músicas que falam sobre o seu corpo e sua mente, sempre com um turbilhão de pensamentos que influenciam os diferentes estilos apresentados no trabalho. As faixas falam sobre descoberta, auto-reflexão e visão interna para o mundo em um estilo eletrônico. Urias realizou o último ato da Era Her Mind, com show especial de encerramento, resultando em um álbum ao vivo.
Urias resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, INDIA, MEXICO. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (27,450 avg views per post); Instagram is where fans co-sign. Affinity adjacency to ChilliBeans, Lojas Renner, Lollapalooza makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,288,202 · Engagements 27,189 · Rate 2.1% Posts 720 · Views 36,867 · Avg Likes 26,770 · Avg Comments 437 · Avg Views 36,867 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 32% 13-17: 6% 35-44: 3% |
Largest: 18-24 (59%); next: 25-34 (32%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
BRAZIL (93%) INDIA (1%) MEXICO (1%) UNITED STATES (1%) ITALY (0%) |
Top regions: BRAZIL (93%), INDIA (1%), MEXICO (1%) |
| Platform Engagement | Instagram: 21,624 avg likes/post · Tiktok: 27,450 avg views/post · Youtube: 9,417 avg views/post | Best reach: Tiktok 27,450 avg views; best engagement: Instagram 21,624 avg likes |
Top Brand Affinities
ChilliBeans
Lojas Renner
Lollapalooza
Riachuelo
Grindr
Boticario
Itaú
Colcci
Hering
Itaipava
Barbie
Banco Bradesco
| Brand | Category | Score |
|---|---|---|
| ChilliBeans | 46.98 | |
| Lojas Renner | 39.94 | |
| Lollapalooza | 21.67 | |
| Riachuelo | 16.39 | |
| Grindr | 16.33 | |
| Boticario | 14.00 | |
| Itaú | 12.76 | |
| Colcci | 12.00 | |
| Hering | 10.32 | |
| Itaipava | 9.92 | |
| Barbie | 8.56 | |
| Banco Bradesco | 7.25 | |
| Amstel | 7.10 | |
| Moda Praia | 6.41 | |
| Havaianas | 6.34 | |
| Eudora | 5.24 | |
| MATTEL | 5.23 | |
| Avon | 4.88 | |
| Fenty beauty | 4.16 | |
| Pfizer | 3.99 | |
| Vogue | 3.65 | |
| Wella | 3.63 | |
| Cartoon Network | 3.47 | |
| Budweiser | 3.20 | |
| Mary Kay | 3.02 | |
| Make Up For Ever | 2.79 | |
| League of Legends | 2.45 | |
| Heineken | 2.42 | |
| Tinder | 2.24 | |
| shein | 2.20 | |
| Sephora | 2.14 | |
| SheInside | 2.14 | |
| Calvin Klein | 2.11 | |
| Lacoste | 2.02 | |
| Tomorrowland | 2.01 | |
| Versace | 1.97 | |
| Mitsubishi | 1.89 | |
| Anastasia Beverly Hills | 1.78 | |
| Huda Beauty | 1.77 | |
| Spotify Music | 1.64 | |
| MAC Cosmetics | 1.60 | |
| L'Oréal Paris | 1.58 | |
| Coca-Cola | 1.52 | |
| Coachella | 1.50 | |
| DC Entertainment | 1.49 | |
| Forever 21 | 1.49 | |
| Polaroid | 1.45 | |
| Prada | 1.41 | |
| Netflix | 1.38 | |
| Pandora | 1.31 |
Official Profiles
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LoginArtist: Urias
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-15 03:00 UTC | Psica Festival 2025 | Estádio Olímpico do Pará (Mangueirão) | Belém, Brazil | — |
| 2025-12-21 05:00 UTC | Urias | Audio | São Paulo, Brazil |
