Urge Overkill

Urge Overkill

Country: US

Influence: 55.97% Fanbase: 34.69% Trending: 66.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

RadioShack • 101.09% • Very Strong

As of 2025-09-14

15,395

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 11:02:41 UTC

Genres

poppower popalternative poprockrockalternativealternative rockalternative

Biography

Oui is the latest from Nash Kato and King Roeser—their first in over a decade.

Urge Overkill is comprised of Roeser and Kato, two Minnesota natives who met at Northwestern University. The band formed in 1984, with their debut EP Strange I… on Steve Albini’s Ruthless Records.
Jesus Urge Superstar appeared on Touch And Go Records, once again helmed by Albini. Next came 1990’s Americruiser, produced by Butch Vig, featuring a sound and style that influenced fellow bands like The Smashing Pumpkins and Nirvana, who would consequently use Vig on albums like Siamese Dream and Nevermind.
1991’s The Supersonic Storybook brought Albini back to the production role, and Urge opened for Nirvana’s Nevermind tour and Pearl Jam's Vs. tour.

1992’s Stull EP included a cover of Neil Diamond's “Girl, You'll Be a Woman Soon” and the original “Goodbye to Guyville”—whose title was adapted by Liz Phair for her acclaimed debut.

1993 brought the world Saturation, produced by the Butcher Bros (Cypress Hill, Nine Inch Nails, Anthrax) and released on Geffen Records. Soon after, Quentin Tarantino picked Stull’s “Girl, You’ll Be A Woman Soon” for inclusion in his upcoming film Pulp Fiction. After 1995’s Exit The Dragon, Urge’s whirlwind first decade came to a close.
Kato and Roeser reunited in 2010 for Tarantino’s Friar’s Club Roast, and sat on the podium alongside Samuel L. Jackson and Uma Thurman. Two years later, Rock&Roll Submarine was released.

Listen to Oui now on Omnivore Recordings.

Urge Overkill Marketing Affinity & Brand Fit Data

Report Date: 2025-09-14

Urge Overkill maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,219 avg views per post; Instagram functions as the community touchpoint. Affinity with RadioShack, Ampeg, Marshall makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Urge Overkill score 1.55%Moderate bucket.
Brand: RadioShackBrand: AmpegBrand: Marshall
Followers:15,395
Engagements:239
Rate:1.6%
Posts:283
Views:3,219
Avg Likes:233
Avg Comments:20
Avg Views:3,219

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 15,395 · Engagements 239 · Rate 1.6%
Posts 283 · Views 3,219 · Avg Likes 233 · Avg Comments 20 · Avg Views 3,219
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 31%
35-44: 28%
45-64: 21%
18-24: 19%
Largest: 25-34 (31%); next: 35-44 (28%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (35%)
BRAZIL (14%)
UNITED KINGDOM (8%)
CANADA (5%)
AUSTRALIA (4%)
Top regions: UNITED STATES (35%), BRAZIL (14%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 210 avg likes/post · Youtube: 3,219 avg views/post Best reach: Youtube 3,219 avg views; best engagement: Instagram 210 avg likes

Top Brand Affinities

RadioShack
Score: 101.09
Ampeg
Score: 74.51
Marshall
Score: 51.32
Live Nation
Score: 31.35
MOOG
Score: 25.56
Warner Music
Score: 23.13
Mixcloud
Score: 21.23
Lucasfilm
Score: 16.04
Scotiabank
Score: 14.96
MTV
Score: 12.30
Columbia Pictures
Score: 11.72
Lollapalooza
Score: 11.68
Brand Category Score
RadioShack 101.09
Ampeg 74.51
Marshall 51.32
Live Nation 31.35
MOOG 25.56
Warner Music 23.13
Mixcloud 21.23
Lucasfilm 16.04
Scotiabank 14.96
MTV 12.30
Columbia Pictures 11.72
Lollapalooza 11.68
Amazon Music 11.55
Sennheiser 11.02
Nixon 9.29
Jim Beam 9.04
Coors 8.11
DeLorean Motor Company 8.09
Mountain Dew 8.01
Pontiac 7.69
Spotify Music 7.57
Delta 7.35
Jagermeister 7.18
Warner Bros 6.87
Jameson 6.68
Publix 6.67
Pilsner Urquell 6.64
RedBubble 6.02
Kroger 5.94
Kickstarter 5.65
Capcom 5.56
Verizon 5.46
Guinness 5.43
Taco Bell 5.43
Paramount Pictures 5.12
Campari 5.03
Cadillac 4.89
NHL 4.87
Ableton 4.44
Margaritaville 4.27
Heinz 4.15
eBay 3.92
Hot Wheels 3.68
Busch 3.64
Holden 3.61
Comedy Central 3.61
Costco 3.43
WWE 3.42
Star Wars 3.41
Harley-Davidson 3.30

Official Profiles

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Artist: Urge Overkill

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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