Urge Overkill
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
15,395
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 11:02:41 UTC
Genres
Biography
Urge Overkill is comprised of Roeser and Kato, two Minnesota natives who met at Northwestern University. The band formed in 1984, with their debut EP Strange I… on Steve Albini’s Ruthless Records.
Jesus Urge Superstar appeared on Touch And Go Records, once again helmed by Albini. Next came 1990’s Americruiser, produced by Butch Vig, featuring a sound and style that influenced fellow bands like The Smashing Pumpkins and Nirvana, who would consequently use Vig on albums like Siamese Dream and Nevermind.
1991’s The Supersonic Storybook brought Albini back to the production role, and Urge opened for Nirvana’s Nevermind tour and Pearl Jam's Vs. tour.
1992’s Stull EP included a cover of Neil Diamond's “Girl, You'll Be a Woman Soon” and the original “Goodbye to Guyville”—whose title was adapted by Liz Phair for her acclaimed debut.
1993 brought the world Saturation, produced by the Butcher Bros (Cypress Hill, Nine Inch Nails, Anthrax) and released on Geffen Records. Soon after, Quentin Tarantino picked Stull’s “Girl, You’ll Be A Woman Soon” for inclusion in his upcoming film Pulp Fiction. After 1995’s Exit The Dragon, Urge’s whirlwind first decade came to a close.
Kato and Roeser reunited in 2010 for Tarantino’s Friar’s Club Roast, and sat on the podium alongside Samuel L. Jackson and Uma Thurman. Two years later, Rock&Roll Submarine was released.
Listen to Oui now on Omnivore Recordings.
Urge Overkill maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,219 avg views per post; Instagram functions as the community touchpoint. Affinity with RadioShack, Ampeg, Marshall makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,395 · Engagements 239 · Rate 1.6% Posts 283 · Views 3,219 · Avg Likes 233 · Avg Comments 20 · Avg Views 3,219 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 28% 45-64: 21% 18-24: 19% |
Largest: 25-34 (31%); next: 35-44 (28%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (14%) UNITED KINGDOM (8%) CANADA (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (35%), BRAZIL (14%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 210 avg likes/post · Youtube: 3,219 avg views/post | Best reach: Youtube 3,219 avg views; best engagement: Instagram 210 avg likes |
Top Brand Affinities
RadioShack
Ampeg
Marshall
Live Nation
MOOG
Warner Music
Mixcloud
Lucasfilm
Scotiabank
MTV
Columbia Pictures
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| RadioShack | 101.09 | |
| Ampeg | 74.51 | |
| Marshall | 51.32 | |
| Live Nation | 31.35 | |
| MOOG | 25.56 | |
| Warner Music | 23.13 | |
| Mixcloud | 21.23 | |
| Lucasfilm | 16.04 | |
| Scotiabank | 14.96 | |
| MTV | 12.30 | |
| Columbia Pictures | 11.72 | |
| Lollapalooza | 11.68 | |
| Amazon Music | 11.55 | |
| Sennheiser | 11.02 | |
| Nixon | 9.29 | |
| Jim Beam | 9.04 | |
| Coors | 8.11 | |
| DeLorean Motor Company | 8.09 | |
| Mountain Dew | 8.01 | |
| Pontiac | 7.69 | |
| Spotify Music | 7.57 | |
| Delta | 7.35 | |
| Jagermeister | 7.18 | |
| Warner Bros | 6.87 | |
| Jameson | 6.68 | |
| Publix | 6.67 | |
| Pilsner Urquell | 6.64 | |
| RedBubble | 6.02 | |
| Kroger | 5.94 | |
| Kickstarter | 5.65 | |
| Capcom | 5.56 | |
| Verizon | 5.46 | |
| Guinness | 5.43 | |
| Taco Bell | 5.43 | |
| Paramount Pictures | 5.12 | |
| Campari | 5.03 | |
| Cadillac | 4.89 | |
| NHL | 4.87 | |
| Ableton | 4.44 | |
| Margaritaville | 4.27 | |
| Heinz | 4.15 | |
| eBay | 3.92 | |
| Hot Wheels | 3.68 | |
| Busch | 3.64 | |
| Holden | 3.61 | |
| Comedy Central | 3.61 | |
| Costco | 3.43 | |
| WWE | 3.42 | |
| Star Wars | 3.41 | |
| Harley-Davidson | 3.30 |
Official Profiles
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LoginArtist: Urge Overkill
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















