UrboyTJ Brand Affinity ranks highest Kiehls at 54.18% . Very Strong. Score DMDB 53.36% | Fanbase 41.61%

UrboyTJ — hip-hop & rap artist from TH.

TJ, also known as URBOYTJ, is a singer, music composer, and artist who has released popular solo hits like Rebound, Villain, and Carry since 2016. In addition…

UrboyTJ

Established

Country: TH | Gender: male | Artist ID: 11e83fe6-f850-b2c6-a105-aa1c026db3d8

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Genres

hip-hop & raphip-hop/rapthai hip hopcontemporary hip hopasianthai pop

Influential: 53.36% Fanbase: 41.61% Trending: 59.24%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Kiehls • 54.18% • Very Strong

As of 2025-09-10

6,427,480

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 53.36% | Fanbase 41.61% | Trending 59.24% | CAREER STAGE: MID_LEVEL

Biography

TJ, also known as URBOYTJ, is a singer, music composer, and artist who has released popular solo hits like Rebound, Villain, and Carry since 2016. In addition to his music career, URBOYTJ has served as a judge on THE RAPPER program, a competition show aimed at discovering new talents in the rap genre. His distinctive fashion sense and persona have contributed to his reputation as a prominent figure in Thailand's hip-hop scene.

In 2020, TJ released his debut album SELFMADE, featuring 12 tracks that delve into themes of disappointment, success, and personal growth. The album received critical acclaim and garnered several accolades, including THE GUITAR MAG's BEST ALBUM OF THE YEAR and recognition as the MOST STREAMED ALBUM and MALE ARTIST in Thailand in 2021. Following the success of SELFMADE, URBOYTJ released his EP ALBUM "HAPPY NEVER AFTER" and the single "Ask who" in early 2023, with the full album "URMAN" being launched on November 9, 2023. This latest offering showcases URBOYTJ's evolution as an artist and music producer, featuring nine tracks that blend his signature style with fresh sounds, further solidifying his position in the music industry.

Report Date: 2025-09-10

UrboyTJ connects with 18-24 & 25-34 audiences and shows durable traction across THAILAND, UNITED STATES, LAOS. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 418,350 avg views per post; Tiktok adds dependable engagement depth. Overlap with Kiehls, Thai Airways, Tesco highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: UrboyTJ moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist UrboyTJ score 0.80% — Low bucket.

Brand: KiehlsBrand: Thai AirwaysBrand: Tesco

Followers:6,427,480

Engagements:51,519

Rate:0.8%

Posts:4,844

Avg Likes:48,556

Avg Comments:272

Avg Views:429,652

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,427,480 · Engagements 51,519 · Rate 0.8% Posts 4,844 · Views 429,652 · Avg Likes 48,556 · Avg Comments 272 · Avg Views 429,652	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 11% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	THAILAND (90%) UNITED STATES (2%) LAOS (1%) CAMBODIA (1%) VIETNAM (1%)	Top regions: THAILAND (90%), UNITED STATES (2%), LAOS (1%)
Platform Engagement	Instagram: 5,321 avg likes/post · Tiktok: 418,350 avg views/post · Youtube: 11,302 avg views/post	Best reach: Tiktok 418,350 avg views; best engagement: Tiktok 42,750 avg likes

Top Brand Affinities

Kiehls

Score: 54.18

Thai Airways

Score: 33.90

Tesco

Score: 16.35

Anantara

Score: 11.44

Emporium

Score: 7.77

Atmos

Score: 6.92

Mulberry

Score: 6.47

Isuzu

Score: 5.79

Pfizer

Score: 4.53

Stüssy

Score: 4.27

Huawei

Score: 3.64

Olympus

Score: 3.45

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Top Brand Affinities

Brand	Category	Score
Kiehls		54.18
Thai Airways		33.90
Tesco		16.35
Anantara		11.44
Emporium		7.77
Atmos		6.92
Mulberry		6.47
Isuzu		5.79
Pfizer		4.53
Stüssy		4.27
Huawei		3.64
Olympus		3.45
Leica		3.07
Petronas		2.34
Balenciaga		2.30
Kodak		1.97
Ducati		1.90
Amazon		1.88
ASICS		1.82
Bellagio		1.69
UNIQLO		1.63
Fujifilm		1.61
Sneakerhead		1.55
Harley-Davidson		1.45
KFC		1.38
Adidas		1.34
Mitsubishi Motors		1.31
Rolex		1.31
Universal		1.28
H&M		1.22
Reebok		1.22
Converse		1.18
Christian Dior		1.14
Yves Saint Laurent		1.12
Supreme		1.11
Starbucks		1.11
New Balance		1.11
Honda		1.09
Polo Ralph Lauren		1.09
Mazda		1.05
Louis Vuitton		1.03
Prada		0.89
Samsung Group		0.87
Burberry		0.86
Pepsi		0.85
Pandora		0.78
Gucci		0.77
Nike		0.76
Subaru		0.75
Marvel		0.75