Urban Zakapa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-17
77,651
Social Media Followers
As of 2025-09-17
00:00:00
Hours Airplay
2025-12-07 11:05:33 UTC
Genres
Biography
Urban Zakapa is a South Korean R&B trio formed in 2009 by indie label Fluxus Music. Unlike many of their contemporaries in the K-pop industry, they write and produce their own music. The band’s origins date back to 2004 when Park Yong-in, formerly of R&B/Soul group Bluewind Soul, met vocalist Jo Hyun-a at a music academy and invited her to form a songwriting duo. After bringing singer-songwriter Kwon Sun-il into the fold, Urban Zakapa (an abbreviation for Urban, Zappy, Kaleidoscopic, and Passionate) made their official debut in 2009 with the single “Coffee.” Their first EP Sweety You arrived later that year, followed by their first studio full-length 01 in 2011, reaching Number 73 on the Gaon Albums Chart. In 2012, Urban Zakapa returned with the album 02, which shot straight to the top of the South Korean charts aided by the Top 10 singles “I Hate You” and “All the Same.” Preceded by the single “Walk Backwards,” 03 came out in December 2013 and placed at Number 11 on the domestic charts. Their fourth album 04 (2014) went to Number 8 in South Korea and spawned a lengthy national tour. Urban Zakapa scored their first Number 1 hit single with the track “I Don’t Love You,” included in their 2016 mini-album, Still, and issued their fifth album 05 in 2018. Subsequently, the group dropped the singles “Seoul Night” (2019) with Beenzino, “Settle” (2021), and “Go Back,” which entered the South Korean Top 200 at Number 180.
Urban Zakapa resonates with 18-24 & 25-34 audiences and sustains presence in SOUTH KOREA, INDONESIA, PHILIPPINES. The demographic is heavily female (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 14,501 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with GENTLE MONSTER, Summit Entertainment, Shake Shack maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 77,651 · Engagements 273 · Rate 0.4% Posts 3,147 · Views 14,501 · Avg Likes 257 · Avg Comments 13 · Avg Views 14,501 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (27%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
SOUTH KOREA (30%) INDONESIA (18%) PHILIPPINES (9%) UNITED STATES (7%) THAILAND (4%) |
Top regions: SOUTH KOREA (30%), INDONESIA (18%), PHILIPPINES (9%) |
| Platform Engagement | Instagram: 78 avg likes/post · Youtube: 14,501 avg views/post | Best reach: Youtube 14,501 avg views; best engagement: Youtube 179 avg likes |
Top Brand Affinities
GENTLE MONSTER
Summit Entertainment
Shake Shack
Innisfree
LG Group
Laneíge
Gundam
Hyundai
Tiffany
Jollibee
UNIQLO
Stüssy
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 15.80 | |
| Summit Entertainment | 10.75 | |
| Shake Shack | 10.50 | |
| Innisfree | 10.28 | |
| LG Group | 6.28 | |
| Laneíge | 5.30 | |
| Gundam | 4.35 | |
| Hyundai | 3.81 | |
| Tiffany | 3.61 | |
| Jollibee | 2.77 | |
| UNIQLO | 2.67 | |
| Stüssy | 2.63 | |
| IKEA | 2.61 | |
| Snoopy And The Peanuts Gang | 2.58 | |
| Dodge | 2.53 | |
| Petronas | 2.41 | |
| KFC | 2.40 | |
| Emporium | 2.40 | |
| Starbucks | 2.34 | |
| Carhartt | 2.32 | |
| Pantone Inc | 2.24 | |
| Fujifilm | 2.07 | |
| New Balance | 1.97 | |
| KitKat | 1.78 | |
| Lush | 1.74 | |
| Yves Saint Laurent | 1.66 | |
| Tiffany & Co | 1.64 | |
| Samsung Group | 1.63 | |
| Sony | 1.61 | |
| Lego | 1.57 | |
| Polaroid | 1.53 | |
| Polo Ralph Lauren | 1.51 | |
| Costco | 1.50 | |
| Pokemon Go | 1.49 | |
| Supreme | 1.48 | |
| OREO | 1.45 | |
| Heineken | 1.43 | |
| Airbnb | 1.41 | |
| Coca-Cola | 1.40 | |
| Converse | 1.39 | |
| Snapseed | 1.35 | |
| Bellagio | 1.33 | |
| Pixar | 1.32 | |
| Chanel | 1.21 | |
| Christian Dior | 1.19 | |
| Guinness | 1.18 | |
| BBC | 1.18 | |
| Travelgram | 1.10 | |
| Universal | 1.07 | |
| Nike | 1.05 |
Official Profiles
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LoginArtist: Urban Zakapa
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















