Up Dharma Down Brand Affinity ranks highest Jollibee at 48.03% . Very Strong. Score DMDB 49.52% | Fanbase 43.88%

Up Dharma Down — pop artist from PH.

UDD, also known as Up Dharma Down, is an electronic trio consisting of Paul Yap, Carlos Tañada, and Ean Mayor. The band has garnered over 300 million streams…

Up Dharma Down

Established

Country: PH | Artist ID: 11e81bbe-6d46-2090-a40e-a0369fe50396

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Genres

poppinoy indierockpop rockpinoy rockalternativealternativereggaepinoy reggaeelectronicelectronicasianopm

Influential: 49.52% Fanbase: 43.88% Trending: 52.34%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 48.03% • Very Strong

As of 2025-09-10

100,299

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 49.52% | Fanbase 43.88% | Trending 52.34% | CAREER STAGE: MID_LEVEL

Biography

UDD, also known as Up Dharma Down, is an electronic trio consisting of Paul Yap, Carlos Tañada, and Ean Mayor. The band has garnered over 300 million streams on Spotify and has performed in various countries including Asia, Canada, and the US, opening for acts such as Incubus, Bloc Party, and The XX.

Currently in the process of creating their fifth album, UDD is exploring synth-pop, techno, and house influences while collaborating with emerging artists. Their live performances are known for combining dynamic lighting with rich, velvety beats, offering a sensory experience for audiences.

Report Date: 2025-09-10

Up Dharma Down connects with 18-24 & 25-34 audiences and shows durable traction across PHILIPPINES, UNITED STATES, CANADA. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 249 avg views per post; Instagram adds dependable engagement depth. Overlap with Jollibee, Penshoppe, Maybank highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Up Dharma Down moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Up Dharma Down score 0.41% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Maybank

Followers:100,299

Engagements:416

Rate:0.4%

Posts:1,046

Avg Likes:415

Avg Comments:3

Avg Views:249

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 100,299 · Engagements 416 · Rate 0.4% Posts 1,046 · Views 249 · Avg Likes 415 · Avg Comments 3 · Avg Views 249	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 36% 13-17: 7% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (36%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	PHILIPPINES (85%) UNITED STATES (5%) CANADA (2%) UNITED ARAB EMIRATES (1%) SINGAPORE (1%)	Top regions: PHILIPPINES (85%), UNITED STATES (5%), CANADA (2%)
Platform Engagement	Instagram: 397 avg likes/post · Youtube: 249 avg views/post	Best reach: Youtube 249 avg views; best engagement: Instagram 397 avg likes

Top Brand Affinities

Jollibee

Score: 48.03

Penshoppe

Score: 30.57

Maybank

Score: 13.85

Yakult

Score: 13.03

Alden

Score: 12.33

McCafé

Score: 10.44

Gundam

Score: 9.73

Atmos

Score: 9.09

Sunnies Studios

Score: 8.87

7-Eleven

Score: 8.14

AirAsia

Score: 7.60

Fujifilm

Score: 7.05

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Top Brand Affinities

Brand	Category	Score
Jollibee		48.03
Penshoppe		30.57
Maybank		13.85
Yakult		13.03
Alden		12.33
McCafé		10.44
Gundam		9.73
Atmos		9.09
Sunnies Studios		8.87
7-Eleven		8.14
AirAsia		7.60
Fujifilm		7.05
Kraft Foods		7.02
Dota 2		6.48
UNIQLO		5.99
T.G.I. Friday's		5.44
Kodak		5.28
Holden		5.04
Petronas		4.86
Gatorade		4.44
Oculus		4.32
Bandai Namco		4.16
Dunkin' Donuts		4.16
Snapseed		4.06
Timberland		3.96
Carhartt		3.95
KitKat		3.90
Huawei		3.62
Coffeegram		3.46
Leica		3.34
Stüssy		3.29
Showtime		3.14
Sneakerhead		3.07
Starbucks		3.00
McDonald's		2.62
Vans		2.55
A Game of Tones		2.52
LEGOLAND		2.30
Jack Daniels		2.26
Nokia		2.24
Pantone Inc		2.20
Travelgram		2.19
Spotify Music		2.18
Dr. Martens		2.18
New Balance		2.15
Sprite		2.11
GoPro		2.03
HBO		1.96
ASICS		1.95
H&M		1.90