Until the Ribbon Breaks

Until the Ribbon Breaks

Country: GB | Gender: male

Influence: 52.13% Fanbase: 29.03% Trending: 63.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.48% • Very Strong

As of 2025-09-21

47,413

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-27 23:39:30 UTC

Genres

popvapor poppopindie popalternativealternative

Biography

British songwriter-producer and multi instrumentalist , Pete Lawrie Winfield AKA Until The Ribbon Breaks, creates eclectic, hip-hop inspired, cinematic electronic-pop music with a lyrical edge.

Until the Ribbon Breaks Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Until the Ribbon Breaks speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, ROMANIA, UNITED KINGDOM. Composition is female-leaning (54%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (509 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, MOOG, Akai, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Until the Ribbon Breaks score 0.37%Low bucket.
Brand: Live NationBrand: MOOGBrand: Akai
Followers:47,413
Engagements:177
Rate:0.4%
Posts:710
Views:929
Avg Likes:168
Avg Comments:16
Avg Views:929

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 47,413 · Engagements 177 · Rate 0.4%
Posts 710 · Views 929 · Avg Likes 168 · Avg Comments 16 · Avg Views 929
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 51%
25-34: 34%
35-44: 8%
13-17: 5%
Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries UNITED STATES (28%)
ROMANIA (9%)
UNITED KINGDOM (8%)
NIGERIA (6%)
CANADA (4%)
Top regions: UNITED STATES (28%), ROMANIA (9%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 112 avg likes/post · Tiktok: 509 avg views/post · Youtube: 420 avg views/post Best reach: Tiktok 509 avg views; best engagement: Instagram 112 avg likes

Top Brand Affinities

Live Nation
Score: 20.48
MOOG
Score: 14.57
Akai
Score: 11.90
Ableton
Score: 10.08
All Saints
Score: 10.05
Pro Tools
Score: 8.77
Amazon Music
Score: 8.12
Free People
Score: 6.59
Coachella
Score: 6.59
Tate Modern
Score: 6.31
Lollapalooza
Score: 6.10
SoundCloud
Score: 4.97
Brand Category Score
Live Nation 20.48
MOOG 14.57
Akai 11.90
Ableton 10.08
All Saints 10.05
Pro Tools 8.77
Amazon Music 8.12
Free People 6.59
Coachella 6.59
Tate Modern 6.31
Lollapalooza 6.10
SoundCloud 4.97
Pacific Northwest Wonderland 4.68
Leica 4.58
Paramount Pictures 4.42
iHeartRadio Music Awards 4.37
MTV 4.35
Showtime 4.31
Spotify Music 4.26
Pfizer 4.19
Summit Entertainment 3.95
Beats Electronics 3.93
Urban Outfitters 3.93
Coors 3.64
Kickstarter 3.56
Kodak 3.49
Polaroid 3.21
Columbia Pictures 3.19
Marc Jacobs 3.08
Lululemon Athletica 2.90
Airbnb 2.87
Dr. Martens 2.85
Abercrombie & Fitch 2.82
Carhartt 2.81
NBC 2.71
A Game of Tones 2.70
BBC 2.64
Vogue 2.60
Lush 2.59
Sunnies Studios 2.52
Tinder 2.47
Topshop 2.44
TOM FORD 2.42
Warner Bros 2.36
Budweiser 2.35
Fujifilm 2.27
Matrix 2.23
Pantone Inc 2.17
Tesco 2.16
Guinness 2.11

Official Profiles

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Artist: Until the Ribbon Breaks

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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