Unloved
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
12,862
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:28:43 UTC
Genres
Biography
Unloved’s immersive power and playful menace has fitted the slippery thriller series Killing Eve like a velvet glove, the thread to the needle. The music and sound of Unloved plays an integral role as their music is the soundtrack, the score, one of the core characters unseen.
Unloved converts attention from 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, FRANCE. Audience shape is heavily female (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on TikTok at strong engagement levels, with supportive conversation on Instagram. Shared audience with MOOG, Mixcloud, Tate Modern underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,862 · Engagements 0 · Rate 0.0% Posts 610 · Views 0 · Avg Likes 0 · Avg Comments 5 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 25% 35-44: 21% 45-64: 13% |
Largest: 25-34 (36%); next: 18-24 (25%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (24%) FRANCE (7%) RUSSIA (3%) ITALY (3%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (24%), FRANCE (7%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
MOOG
Mixcloud
Tate Modern
Jean Paul Gaultier
Hasselblad
Fred Perry
HBO Max
Ableton
All Saints
BBC
Amazon Music
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| MOOG | 46.25 | |
| Mixcloud | 43.39 | |
| Tate Modern | 23.75 | |
| Jean Paul Gaultier | 13.99 | |
| Hasselblad | 12.36 | |
| Fred Perry | 10.83 | |
| HBO Max | 10.62 | |
| Ableton | 10.13 | |
| All Saints | 9.86 | |
| BBC | 9.21 | |
| Amazon Music | 9.09 | |
| Vivienne Westwood | 8.81 | |
| Paul Smith | 8.52 | |
| Pro Tools | 8.48 | |
| The Last of Us | 7.17 | |
| Selfridges | 7.09 | |
| Maison Margiela | 6.59 | |
| Leica | 6.08 | |
| Spotify Music | 6.03 | |
| Loewe | 5.92 | |
| Kodak | 5.71 | |
| KARL LAGERFELD | 5.24 | |
| Kickstarter | 5.21 | |
| Guinness | 5.16 | |
| Warner Bros | 5.12 | |
| Miu Miu | 5.11 | |
| Alexander McQueen | 5.09 | |
| Tesco | 5.01 | |
| Dr. Martens | 5.00 | |
| Paramount Pictures | 4.88 | |
| Polaroid | 4.63 | |
| Coachella | 4.24 | |
| Nixon | 4.19 | |
| Lollapalooza | 4.12 | |
| ABC | 3.71 | |
| Fujifilm | 3.67 | |
| Summit Entertainment | 3.60 | |
| HBO | 3.50 | |
| Lush | 3.45 | |
| Columbia Pictures | 3.43 | |
| Harrods | 3.37 | |
| Campari | 3.22 | |
| Beats Electronics | 3.20 | |
| Pantone Inc | 3.19 | |
| Showtime | 3.10 | |
| SoundCloud | 2.95 | |
| Aperol | 2.94 | |
| Vogue | 2.91 | |
| NBC | 2.84 | |
| Martini | 2.84 |
Official Profiles
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LoginArtist: Unloved
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
