Unknown T
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,008,150
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:22 UTC
Genres
Biography
Born and raised in Homerton, East London, rapper Unknown T (real name Daniel Lena) made a striking start into the music game with "Bop with Smoke" (2017), an underground classic that gave the U.K. capital their first taste of his dexterous flows. Poised as a clear "one to watch" in the city's drill scene, T quickly landed placements on Mixtape Madness' Mad About Bars and Tim Westwood's Crib Sessions; on the latter, the rapper teased a chaotic, thumping track that would soon redefine his career. Titled "Homerton B," this mysterious single was released in 2018 to immense success, garnering a huge audience through T's rhythmic, off-the-wall flows and unique song structures. Rapidly climbing the U.K. charts, his sophomore single became historic, as both the first U.K. drill single to reach the Top 50 and the first to earn a silver sales certification from the BPI.
Building on this monumental success, Unknown T moved into 2019 with the singles "Throwback," "Meat," and "Leave Dat Trap" expanding his sound into alternative rap styles. An eight-month jail sentence threatened the rapper's career toward the end of the year, but he found himself triumphant as he was cleared of all charges in February 2020. Emerging with a battle cry of "the feds had me flat on my face/buss case, had to climb to the top of the ladder," T's single "Fresh Home" announced his return to the music game, quickly consolidated by an appearance on GRM Daily's Daily Duppy. A run of singles including "Squeeze & Buss" and "Deh Deh" set the stage for T's first mixtape, Rise Above Hate (2020). A varied set, with ventures into trap and R&B, the debut featured contributions from Young Adz and M Huncho, alongside the long-awaited Homerton all-star cut "AVEN9ERS." Just a few months later, the Homerton and Holly Street collectives linked up to form the 98s. On the group's debut mixtape, Unknown T appeared on the tracks "Ughh!" and "98 Degrees."
Adolescence, the rapper's second mixtape, appeared in July 2021 and peaked at number eight on the U.K. album chart. T made appearances on heavily streamed tracks by artists such as Bermuda Music and Abra Cadabra, and released a two-song set of freestyles titled Who Said Drill's Dead? in 2022, as well as other singles like "On the Radar (Plugged Out)." "Right Hand" with Knucks appeared in 2023, and a single titled Before the Smoke was released in August. Blood Diamond, T's official full-length debut, arrived in January 2024, with guests including Digga D, Loyle Carner, and Scribz Riley. ~ David Crone & Paul Simpson, Rovi
Unknown T builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (185,050 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Roberto Cavalli Newborn, True Religion, Selfridges point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,008,150 · Engagements 38,164 · Rate 3.8% Posts 221 · Views 198,490 · Avg Likes 36,024 · Avg Comments 448 · Avg Views 198,490 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 32% 13-17: 8% 35-44: 5% |
Largest: 18-24 (54%); next: 25-34 (32%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED KINGDOM (42%) UNITED STATES (10%) FRANCE (4%) SPAIN (3%) KENYA (3%) |
Top regions: UNITED KINGDOM (42%), UNITED STATES (10%), FRANCE (4%) |
| Platform Engagement | Instagram: 15,241 avg likes/post · Tiktok: 185,050 avg views/post · Youtube: 13,440 avg views/post | Best reach: Tiktok 185,050 avg views; best engagement: Tiktok 20,350 avg likes |
Top Brand Affinities
Roberto Cavalli Newborn
True Religion
Selfridges
Outfitgrid
Mixcloud
Stone Island
New Era
SUSHISAMBA
Maison Margiela
Palm Angels
Foot Locker
Acne Studios
| Brand | Category | Score |
|---|---|---|
| Roberto Cavalli Newborn | 30.19 | |
| True Religion | 27.06 | |
| Selfridges | 19.90 | |
| Outfitgrid | 19.68 | |
| Mixcloud | 19.58 | |
| Stone Island | 18.98 | |
| New Era | 17.98 | |
| SUSHISAMBA | 16.66 | |
| Maison Margiela | 16.28 | |
| Palm Angels | 14.82 | |
| Foot Locker | 14.51 | |
| Acne Studios | 14.35 | |
| Arc'teryx | 14.00 | |
| JACQUEMUS | 13.83 | |
| Marni | 13.41 | |
| Vivienne Westwood | 11.80 | |
| Vauxhall | 11.24 | |
| Dsquared | 11.07 | |
| Zalando | 11.00 | |
| Moncler | 10.04 | |
| Audemars Piguet | 9.92 | |
| Amazon Music | 8.32 | |
| River Island | 8.05 | |
| Kappa | 7.93 | |
| Carhartt | 7.81 | |
| Coach | 7.71 | |
| boohoo | 7.49 | |
| Maybach | 7.24 | |
| Sneaker News | 7.04 | |
| SoundCloud | 6.85 | |
| MISSGUIDED | 6.73 | |
| Champion | 6.66 | |
| Dr. Martens | 6.33 | |
| Tesco | 6.22 | |
| Loewe | 6.20 | |
| Pioneer | 5.80 | |
| Beats Electronics | 5.73 | |
| Nice Kicks | 5.63 | |
| Hennessy | 5.59 | |
| Emporio Armani | 5.51 | |
| Harrods | 5.51 | |
| UGG | 5.05 | |
| Hugo Boss | 4.83 | |
| ASOS | 4.77 | |
| Alexander McQueen | 4.67 | |
| Pull&Bear | 4.58 | |
| BALMAIN | 4.45 | |
| BBC | 4.20 | |
| Gymshark | 4.07 | |
| Bershka | 4.06 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















