Unknown T

Unknown T

Country: GB | Gender: male

Influence: 57.86% Fanbase: 40.63% Trending: 66.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Roberto Cavalli Newborn • 30.19% • Very Strong

As of 2025-09-09

1,008,150

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:22 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopuk alternative hip hopuk drillhip hop

Biography

East London's Unknown T harnesses his bassy vocals and stable of unique flows, claiming his status as one of the most dominant faces in the U.K. drill scene. Representing Homerton (E9) alongside artists like V9 and KO, the rapper's refreshing spin on the genre -- and his legendary 2018 anthem "Homerton B," which made him the first drill rapper to land a Top 50 chart position -- ensured his success. Two mixtapes, Rise Above Hate (2020) and Adolescence (2021), charted highly, with the latter reaching the Top Ten. Unknown T's ambitious, confident debut album, Blood Diamond, arrived in 2024.

Born and raised in Homerton, East London, rapper Unknown T (real name Daniel Lena) made a striking start into the music game with "Bop with Smoke" (2017), an underground classic that gave the U.K. capital their first taste of his dexterous flows. Poised as a clear "one to watch" in the city's drill scene, T quickly landed placements on Mixtape Madness' Mad About Bars and Tim Westwood's Crib Sessions; on the latter, the rapper teased a chaotic, thumping track that would soon redefine his career. Titled "Homerton B," this mysterious single was released in 2018 to immense success, garnering a huge audience through T's rhythmic, off-the-wall flows and unique song structures. Rapidly climbing the U.K. charts, his sophomore single became historic, as both the first U.K. drill single to reach the Top 50 and the first to earn a silver sales certification from the BPI.

Building on this monumental success, Unknown T moved into 2019 with the singles "Throwback," "Meat," and "Leave Dat Trap" expanding his sound into alternative rap styles. An eight-month jail sentence threatened the rapper's career toward the end of the year, but he found himself triumphant as he was cleared of all charges in February 2020. Emerging with a battle cry of "the feds had me flat on my face/buss case, had to climb to the top of the ladder," T's single "Fresh Home" announced his return to the music game, quickly consolidated by an appearance on GRM Daily's Daily Duppy. A run of singles including "Squeeze & Buss" and "Deh Deh" set the stage for T's first mixtape, Rise Above Hate (2020). A varied set, with ventures into trap and R&B, the debut featured contributions from Young Adz and M Huncho, alongside the long-awaited Homerton all-star cut "AVEN9ERS." Just a few months later, the Homerton and Holly Street collectives linked up to form the 98s. On the group's debut mixtape, Unknown T appeared on the tracks "Ughh!" and "98 Degrees."

Adolescence, the rapper's second mixtape, appeared in July 2021 and peaked at number eight on the U.K. album chart. T made appearances on heavily streamed tracks by artists such as Bermuda Music and Abra Cadabra, and released a two-song set of freestyles titled Who Said Drill's Dead? in 2022, as well as other singles like "On the Radar (Plugged Out)." "Right Hand" with Knucks appeared in 2023, and a single titled Before the Smoke was released in August. Blood Diamond, T's official full-length debut, arrived in January 2024, with guests including Digga D, Loyle Carner, and Scribz Riley. ~ David Crone & Paul Simpson, Rovi

Unknown T Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Unknown T builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (185,050 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Roberto Cavalli Newborn, True Religion, Selfridges point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Unknown T score 3.79%Very Strong bucket.
Brand: Roberto Cavalli NewbornBrand: True ReligionBrand: Selfridges
Followers:1,008,150
Engagements:38,164
Rate:3.8%
Posts:221
Views:198,490
Avg Likes:36,024
Avg Comments:448
Avg Views:198,490

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,008,150 · Engagements 38,164 · Rate 3.8%
Posts 221 · Views 198,490 · Avg Likes 36,024 · Avg Comments 448 · Avg Views 198,490
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 32%
13-17: 8%
35-44: 5%
Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split Female: 14%
Male: 86%
Non-binary/Other: 0%
Skews male (86%)
Top Countries UNITED KINGDOM (42%)
UNITED STATES (10%)
FRANCE (4%)
SPAIN (3%)
KENYA (3%)
Top regions: UNITED KINGDOM (42%), UNITED STATES (10%), FRANCE (4%)
Platform Engagement Instagram: 15,241 avg likes/post · Tiktok: 185,050 avg views/post · Youtube: 13,440 avg views/post Best reach: Tiktok 185,050 avg views; best engagement: Tiktok 20,350 avg likes

Top Brand Affinities

Roberto Cavalli Newborn
Score: 30.19
True Religion
Score: 27.06
Selfridges
Score: 19.90
Outfitgrid
Score: 19.68
Mixcloud
Score: 19.58
Stone Island
Score: 18.98
New Era
Score: 17.98
SUSHISAMBA
Score: 16.66
Maison Margiela
Score: 16.28
Palm Angels
Score: 14.82
Foot Locker
Score: 14.51
Acne Studios
Score: 14.35
Brand Category Score
Roberto Cavalli Newborn 30.19
True Religion 27.06
Selfridges 19.90
Outfitgrid 19.68
Mixcloud 19.58
Stone Island 18.98
New Era 17.98
SUSHISAMBA 16.66
Maison Margiela 16.28
Palm Angels 14.82
Foot Locker 14.51
Acne Studios 14.35
Arc'teryx 14.00
JACQUEMUS 13.83
Marni 13.41
Vivienne Westwood 11.80
Vauxhall 11.24
Dsquared 11.07
Zalando 11.00
Moncler 10.04
Audemars Piguet 9.92
Amazon Music 8.32
River Island 8.05
Kappa 7.93
Carhartt 7.81
Coach 7.71
boohoo 7.49
Maybach 7.24
Sneaker News 7.04
SoundCloud 6.85
MISSGUIDED 6.73
Champion 6.66
Dr. Martens 6.33
Tesco 6.22
Loewe 6.20
Pioneer 5.80
Beats Electronics 5.73
Nice Kicks 5.63
Hennessy 5.59
Emporio Armani 5.51
Harrods 5.51
UGG 5.05
Hugo Boss 4.83
ASOS 4.77
Alexander McQueen 4.67
Pull&Bear 4.58
BALMAIN 4.45
BBC 4.20
Gymshark 4.07
Bershka 4.06

Official Profiles

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Artist: Unknown T

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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