United Pursuit

United Pursuit — pop artist from US.

Based out of Knoxville, Tennessee, United Pursuit is a Christian indie folk worship collective made up of multiple singers, songwriters, and instrumentalists.…

Influence: 54.38% Fanbase: 33.04% Trending: 65.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aeropress • 13.59% • Very Strong

As of 2025-09-09

558,189

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:06 UTC

Genres

popindiecousticachristian popspiritualschristiananthem worshipccmdeep ccmworld worshipworshipchristian music

Biography

Based out of Knoxville, Tennessee, United Pursuit is a Christian indie folk worship collective made up of multiple singers, songwriters, and instrumentalists. Not unlike California's Bethel Music ensemble, United Pursuit offers a passionate, folk-inspired take on modern worship music. The roots of the band date back to 2006 when a group of friends purchased a house in a run-down part of Knoxville with the aim of living and making music together. Over the coming years, they developed in size and sound, recording sessions at their house with varying lineups. At times they have acted as a sort of backing ensemble for specific songwriters within the group like Will Reagan and Andrea Marie, but their 2015 release, Simple Gospel, played to their strengths as a unified group. The collective remained prolific over the next year, releasing a new EP, Looking for a Savior, in August 2016 and following it with an edition of their monthly EP series and a collection of B-sides from the Simple Gospel sessions. January 2017 saw the release of a new full-length called Tell All My Friends, which was billed to Will Reagan and United Pursuit. ~ Timothy Monger, Rovi

Top Brand Affinities

Report Date: 2025-09-09

United Pursuit stands out with 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, UNITED KINGDOM. The profile is heavily female (58%), and content lands hardest on Youtube, where posts average 32,140 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Aeropress, Pro Tools, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes United Pursuit a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist United Pursuit score 0.44% — Low bucket.

Brand: AeropressBrand: Pro ToolsBrand: Amazon Music

Followers:558,189

Engagements:2,439

Rate:0.4%

Posts:731

Avg Likes:2,328

Avg Comments:86

Avg Views:32,140

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 558,189 · Engagements 2,439 · Rate 0.4% Posts 731 · Views 32,140 · Avg Likes 2,328 · Avg Comments 86 · Avg Views 32,140	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 39% 35-44: 8% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	BRAZIL (28%) UNITED STATES (22%) UNITED KINGDOM (4%) PHILIPPINES (4%) INDIA (4%)	Top regions: BRAZIL (28%), UNITED STATES (22%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,485 avg likes/post · Youtube: 32,140 avg views/post	Best reach: Youtube 32,140 avg views; best engagement: Instagram 1,485 avg likes

Top Brand Affinities

Aeropress

Score: 13.59

Pro Tools

Score: 10.32

Amazon Music

Score: 10.18

Chick-fil-A

Score: 10.06

Sarar

Score: 8.13

Anthropologie

Score: 7.66

Rapha

Score: 6.64

Unsplash

Score: 6.14

Pacific Northwest Wonderland

Score: 5.97

Ableton

Score: 5.15

Free People

Score: 4.91

Target

Score: 4.74

Brand	Category	Score
Aeropress		13.59
Pro Tools		10.32
Amazon Music		10.18
Chick-fil-A		10.06
Sarar		8.13
Anthropologie		7.66
Rapha		6.64
Unsplash		6.14
Pacific Northwest Wonderland		5.97
Ableton		5.15
Free People		4.91
Target		4.74
Kickstarter		4.46
Verizon		4.07
Kodak		4.05
Spotify Music		3.88
Airbnb		3.69
OLD NAVY		3.28
Chipotle Mexican Grill		3.01
WWE		2.91
NBC		2.89
Costco		2.81
Showtime		2.68
Walmart		2.67
Busch		2.56
Urban Outfitters		2.52
Cafecito		2.31
Philips		2.21
Carhartt		2.19
Amazon		2.06
The Olympic Games		1.99
Paramount Pictures		1.98
A Game of Tones		1.89
Sunnies Studios		1.77
Starbucks		1.75
Pixar		1.67
Fujifilm		1.67
Polaroid		1.54
The North Face		1.52
Walt Disney		1.50
Paypal		1.42
Star Wars		1.41
Marvel Entertainment		1.38
Vans		1.33
Cadillac		1.32
Forever 21		1.25
New Balance		1.18
GoPro		1.18
H&M		1.17
McDonald's		1.17