Unique Salonga

Influence: 54.47% Fanbase: 32.61% Trending: 65.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 58.00% • Very Strong

As of 2025-09-08

305,468

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:15:54 UTC

Genres

poppinoy indieasianopmother asian music

Biography

OBLIVION

Top Brand Affinities

Report Date: 2025-09-08

Unique Salonga builds repeat engagement among 18-24 & 25-34 audiences throughout PHILIPPINES, UNITED STATES, UNITED ARAB EMIRATES. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (276,600 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Penshoppe, Jollibee, Yakult point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Unique Salonga score 93.68% — Very Strong bucket.

Brand: PenshoppeBrand: JollibeeBrand: Yakult

Followers:305,468

Engagements:286,175

Rate:93.7%

Posts:18

Avg Likes:276,624

Avg Comments:3,240

Avg Views:276,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 305,468 · Engagements 286,175 · Rate 93.7% Posts 18 · Views 276,600 · Avg Likes 276,624 · Avg Comments 3,240 · Avg Views 276,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 13% 35-44: 2%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	PHILIPPINES (92%) UNITED STATES (4%) UNITED ARAB EMIRATES (1%) JAPAN (1%) CANADA (0%)	Top regions: PHILIPPINES (92%), UNITED STATES (4%), UNITED ARAB EMIRATES (1%)
Platform Engagement	Instagram: 231,924 avg likes/post · Tiktok: 276,600 avg views/post · Youtube: 0 avg views/post	Best reach: Tiktok 276,600 avg views; best engagement: Instagram 231,924 avg likes

Top Brand Affinities

Penshoppe

Score: 58.00

Jollibee

Score: 39.96

Yakult

Score: 15.23

Alden

Score: 10.96

Staedtler

Score: 8.50

Sunnies Studios

Score: 8.47

Kraft Foods

Score: 6.50

UNIQLO

Score: 5.09

Faber-Castell

Score: 5.09

Fujifilm

Score: 5.04

Snapseed

Score: 4.08

Gundam

Score: 3.57

Brand	Category	Score
Penshoppe		58.00
Jollibee		39.96
Yakult		15.23
Alden		10.96
Staedtler		8.50
Sunnies Studios		8.47
Kraft Foods		6.50
UNIQLO		5.09
Faber-Castell		5.09
Fujifilm		5.04
Snapseed		4.08
Gundam		3.57
Holden		3.57
KitKat		3.29
Prismacolor		3.08
H&M		2.77
Starbucks		2.58
Adobe		2.38
Timberland		2.18
Dr. Martens		2.17
League of Legends		2.12
Huawei		1.92
Kodak		1.88
Sprite		1.86
Polaroid		1.83
Spotify Music		1.80
A Game of Tones		1.75
Vans		1.72
Ferrero		1.71
Maybelline		1.69
McDonald's		1.68
Bershka		1.55
Showtime		1.48
Converse		1.47
shein		1.45
CBS Television Studios		1.39
SheInside		1.32
CBS		1.30
Coachella		1.30
Forever 21		1.22
New Balance		1.11
HBO		1.04
Universal		0.93
Pepsi		0.92
Marvel Entertainment		0.88
Walt Disney		0.86
SoundCloud		0.85
Samsung Group		0.85
Nikon		0.85
Pokemon		0.84