Underworld
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
381,760
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:52:56 UTC
Genres
Biography
Underworld commands interest from 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, JAPAN. With a heavily male (79%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (6,373 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, MOOG, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 381,760 · Engagements 3,628 · Rate 1.0% Posts 614 · Views 9,599 · Avg Likes 3,609 · Avg Comments 147 · Avg Views 9,599 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 35-44: 24% 18-24: 22% 45-64: 10% |
Largest: 25-34 (42%); next: 35-44 (24%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (15%) UNITED KINGDOM (13%) JAPAN (8%) GERMANY (4%) ITALY (4%) |
Top regions: UNITED STATES (15%), UNITED KINGDOM (13%), JAPAN (8%) |
| Platform Engagement | Instagram: 3,346 avg likes/post · Tiktok: 6,373 avg views/post · Youtube: 3,226 avg views/post | Best reach: Tiktok 6,373 avg views; best engagement: Instagram 3,346 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Akai
Pioneer
Sonic
Trancefamily
Sennheiser
Tate Modern
Pro Tools
SoundCloud
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 56.55 | |
| MOOG | 55.50 | |
| Ableton | 32.17 | |
| Akai | 29.27 | |
| Pioneer | 28.65 | |
| Sonic | 20.63 | |
| Trancefamily | 18.04 | |
| Sennheiser | 11.48 | |
| Tate Modern | 11.00 | |
| Pro Tools | 8.08 | |
| SoundCloud | 7.99 | |
| Vivienne Westwood | 7.09 | |
| Maison Margiela | 5.98 | |
| Carlsberg | 5.85 | |
| Tomorrowland | 5.69 | |
| Movistar | 5.65 | |
| Oculus | 5.47 | |
| Warner Bros | 4.96 | |
| Columbia Pictures | 4.90 | |
| Beats Electronics | 4.85 | |
| Lollapalooza | 4.49 | |
| Sega | 4.37 | |
| Spotify Music | 4.28 | |
| Coachella | 4.27 | |
| Guinness | 4.18 | |
| BBC | 3.92 | |
| Dr. Martens | 3.81 | |
| Leica | 3.70 | |
| Kickstarter | 3.65 | |
| MTV | 3.65 | |
| Campari | 3.41 | |
| Martini | 3.16 | |
| Gundam | 3.14 | |
| Comedy Central | 2.99 | |
| Matrix | 2.97 | |
| Pantone Inc | 2.84 | |
| Emporium | 2.82 | |
| Star Wars | 2.78 | |
| Stüssy | 2.78 | |
| Snoopy And The Peanuts Gang | 2.74 | |
| Jaguar | 2.74 | |
| Garnier | 2.72 | |
| Kodak | 2.65 | |
| Paramount Pictures | 2.60 | |
| Carhartt | 2.49 | |
| Fujifilm | 2.43 | |
| New Balance | 2.34 | |
| Nickelodeon | 2.30 | |
| Lego | 2.27 | |
| Heineken | 2.23 |
Official Profiles
Login to view Contact
LoginArtist: Underworld
The map shows every radio station that aired Underworld today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 02:00 UTC | Caribou, Underworld, Floating Points | Depot Mayfield | Manchester, United Kingdom | |
| 2026-01-01 00:00 UTC | New Years at the Bowl 2025 | Sidney Myer Music Bowl | Melbourne, Australia | — |
| 2026-01-05 03:00 UTC | rockin'on sonic 2026 | Makuhari Messe / 千葉幕張メッセ | Chiba, Japan | — |
| 2026-02-06 03:00 UTC | Underworld | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-02-06 03:00 UTC | Age of Madness | O2 Academy 2 Liverpool | Liverpool, United Kingdom | |
| 2026-02-07 03:00 UTC | Fatboy Slim, Maxïmo Park, Art Brut | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-07 03:00 UTC | Underworld | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-02-08 03:00 UTC | Magdalena Bay, Fatboy Slim, Neil Noa | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-08 03:00 UTC | Underworld | O2 Academy Brixton | South Hams, United Kingdom |
