Underoath
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
466,444
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:45 UTC
Genres
Biography
The Place After This One marks a truly momentous occasion in the band's history. It is a stunning document and a remarkable collection of songs, signaling a renaissance period in the beloved act’s storied career. The album showcases where they’re from, and more importantly, where they're headed. It's a masterpiece, from musicians at the top of their game. Sonically, its references are varied and complex, and is a distillation of everything they’ve accomplished thus far: a crystalline vision blending hard rock, electronic experimentation, guttural screams and anthemic, call-to-arms choruses.
Underoath stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The profile is heavily male (76%), and content lands hardest on Tiktok, where posts average 5,681 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Ampeg, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Underoath a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 466,444 · Engagements 4,051 · Rate 0.9% Posts 1,383 · Views 10,906 · Avg Likes 3,990 · Avg Comments 75 · Avg Views 10,906 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 40% 35-44: 7% 13-17: 4% |
Largest: 18-24 (47%); next: 25-34 (40%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (10%) CANADA (6%) UNITED KINGDOM (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (42%), BRAZIL (10%), CANADA (6%) |
| Platform Engagement | Instagram: 3,177 avg likes/post · Tiktok: 5,681 avg views/post · Youtube: 5,225 avg views/post | Best reach: Tiktok 5,681 avg views; best engagement: Instagram 3,177 avg likes |
Top Brand Affinities
Impericon
Ampeg
Live Nation
Pro Tools
Hot Topic
Sennheiser
Square Enix
Amazon Music
The Last of Us
TOMS
Capcom
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Impericon | 71.08 | |
| Ampeg | 36.39 | |
| Live Nation | 29.31 | |
| Pro Tools | 16.60 | |
| Hot Topic | 13.78 | |
| Sennheiser | 11.39 | |
| Square Enix | 9.70 | |
| Amazon Music | 7.57 | |
| The Last of Us | 7.15 | |
| TOMS | 7.01 | |
| Capcom | 6.99 | |
| Taco Bell | 6.67 | |
| Publix | 6.40 | |
| Ableton | 6.32 | |
| AMC | 6.12 | |
| Fallout | 6.06 | |
| Spotify Music | 5.68 | |
| Sega | 5.66 | |
| Volcom | 5.61 | |
| NHL | 5.60 | |
| Vans | 5.38 | |
| Pacific Northwest Wonderland | 5.38 | |
| Power Rangers | 5.30 | |
| Bud Light | 5.02 | |
| Nixon | 4.59 | |
| Resident Evil | 4.47 | |
| Busch | 4.38 | |
| Star Wars | 4.36 | |
| Monster Beverage | 4.34 | |
| Final Fantasy | 4.32 | |
| Comedy Central | 4.32 | |
| Nickelodeon | 4.30 | |
| Columbia Pictures | 4.29 | |
| Coors | 4.20 | |
| Mortal Kombat | 4.08 | |
| Nintendo | 3.92 | |
| Pokemon Go | 3.66 | |
| Showtime | 3.60 | |
| Budweiser | 3.57 | |
| Acura | 3.54 | |
| Paramount Pictures | 3.43 | |
| SoundCloud | 3.41 | |
| WWE | 3.30 | |
| Dr. Martens | 3.27 | |
| Carhartt | 3.19 | |
| The Witcher | 3.13 | |
| Jack Daniels | 3.10 | |
| Gundam | 3.05 | |
| Jeep | 2.88 | |
| Xbox | 2.84 |
Official Profiles
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LoginArtist: Underoath
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Roundhouse | London, United Kingdom | |
| 2025-12-11 02:30 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Schlachthof Wiesbaden | Wiesbaden, Germany | |
| 2025-12-12 02:30 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Schlachthof Wiesbaden | Wiesbaden, Germany | |
| 2025-12-13 04:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Gasometer | Vienna, Austria | |
| 2025-12-14 04:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Haus Auensee | Leipzig, Germany | |
| 2025-12-15 03:00 UTC | Underoath, LANDMVRKS, Pain of Truth | Zenith | Munich, Germany | |
| 2025-12-17 04:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | L'Aéronef | Lille, France | |
| 2025-12-18 03:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Poppodium 013 | Tilburg, Netherlands | |
| 2025-12-18 03:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | 013 | Tilburg, Netherlands | |
| 2025-12-19 04:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Inselpark Arena | Hamburg, Germany | |
| 2025-12-20 04:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | Palladium | Cologne, Germany | |
| 2025-12-21 03:00 UTC | Underoath, LANDMVRKS, Pain of Truth, Split Chain | RADIANT-BELLEVUE | Caluire-et-Cuire, France | |
| 2026-01-22 08:00 UTC | Emo's Not Dead Cruise 2026 | Norwegian Joy | Miami, United States | — |















