Uncle Kracker
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
500,859
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 08:00:39 UTC
Genres
Biography
Now he’s having more fun than ever. And it certainly shows with the release of his brand new single “Floatin’.” Just in time for summer, the feel-good track recorded in Nashville couples Uncle Kracker’s heartfelt, infectious lyrics with a country groove that will keep fans smiling all summer long.
Uncle Kracker will be showcasing his new song in sheds across the country. His live show continues to get bigger and better with every tour. "It's very interactive," he says. "It's meant to be a party, and I want everybody involved. Each time we go on stage, I want people to leave smiling."
Uncle Kracker performs best with fans in the 18-24 range, concentrated in UNITED STATES, NIGERIA, CANADA. Audience composition is male-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 92,172 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Live Nation, Barstool Sports, Ariat, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Uncle Kracker is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 500,859 · Engagements 2,659 · Rate 0.5% Posts 1,112 · Views 127,172 · Avg Likes 2,338 · Avg Comments 215 · Avg Views 127,172 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 30% 35-44: 17% 45-64: 13% |
Largest: 18-24 (36%); next: 25-34 (30%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (68%) NIGERIA (18%) CANADA (6%) AUSTRALIA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (68%), NIGERIA (18%), CANADA (6%) |
| Platform Engagement | Instagram: 588 avg likes/post · Tiktok: 35,000 avg views/post · Youtube: 92,172 avg views/post | Best reach: Youtube 92,172 avg views; best engagement: Youtube 884 avg likes |
Top Brand Affinities
Live Nation
Barstool Sports
Ariat
Texas Roadhouse
Miller Lite
Delta
Margaritaville
Houston Livestock Show and Rodeo
Jim Beam
FOX
Amazon Music
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Live Nation | 36.94 | |
| Barstool Sports | 24.93 | |
| Ariat | 20.29 | |
| Texas Roadhouse | 18.27 | |
| Miller Lite | 13.96 | |
| Delta | 12.37 | |
| Margaritaville | 11.93 | |
| Houston Livestock Show and Rodeo | 10.77 | |
| Jim Beam | 10.42 | |
| FOX | 10.24 | |
| Amazon Music | 10.18 | |
| iHeartRadio Music Awards | 9.70 | |
| Bud Light | 9.13 | |
| Mountain Dew | 8.79 | |
| NBC | 7.34 | |
| Kroger | 7.29 | |
| Pontiac | 7.17 | |
| Publix | 6.97 | |
| Heinz | 6.86 | |
| FedEx | 6.43 | |
| Coors | 6.42 | |
| ESPN | 6.27 | |
| Jameson | 6.25 | |
| Busch | 6.14 | |
| Reese's | 5.92 | |
| Cadillac | 5.78 | |
| Walmart | 5.77 | |
| GMC | 5.26 | |
| Harley-Davidson | 5.19 | |
| NFL | 5.13 | |
| NHL | 5.08 | |
| Carhartt | 5.07 | |
| Jack Daniels | 4.98 | |
| Verizon | 4.88 | |
| Chick-fil-A | 4.84 | |
| Budweiser | 4.76 | |
| Jeep | 4.65 | |
| Dodge | 4.45 | |
| WWE | 4.42 | |
| Dunkin' Donuts | 4.36 | |
| Chevrolet | 4.12 | |
| Amway | 4.03 | |
| Comedy Central | 3.89 | |
| Columbia Pictures | 3.82 | |
| Gillette | 3.62 | |
| Monster Beverage | 3.59 | |
| MTV | 3.55 | |
| Taco Bell | 3.55 | |
| American Eagle | 3.48 | |
| Bentley | 3.35 |
Official Profiles
Login to view Contact
LoginArtist: Uncle Kracker
The map shows every radio station that aired Uncle Kracker today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 21:00 UTC | Uncle Kracker | Julian B. Lane Riverfront Park | Tampa, United States | |
| 2025-12-20 21:00 UTC | Holiday Riverfest 2025 | Julian B. Lane Riverfront Park | Tampa, United States | — |
| 2025-12-27 08:00 UTC | Uncle Kracker | Riverwind Casino | Norman, United States |
