Umphrey’s McGee

Umphrey’s McGee — country artist from US.

With a resume of over 2,700 live shows, 14 studio albums, and 25 years together as a band, Umphrey’s McGee continues to build an organization that defies…

Influence: 59.76% Fanbase: 47.00% Trending: 66.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 37.41% • Very Strong

As of 2025-09-15

222,431

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 11:33:25 UTC

Genres

countryprogressive bluegrassrockjam bandrockprogressive rock

Biography

With a resume of over 2,700 live shows, 14 studio albums, and 25 years together as a band, Umphrey’s McGee continues to build an organization that defies categorization. Attracting followers from across the globe and from different musical backgrounds, the band has devoted its craft to creating a community centered around meticulous attention to fan experience. At the cutting-edge of both music and technology, their live show offers immersive tech-fueled innovations, while both super-serving their core audience and welcoming new fans into the fold. The music itself defies categorization. Comprised of six critically acclaimed musicians - Brendan Bayliss [Guitar, vocals], Jake Cinninger [Guitar, vocals], Joel Cummins [Keyboard, piano, vocals], Andy Farag [Percussion], Kris Myers [Drums, vocals] and Ryan Stasik [Bass] – the group blends together multiple genres and sounds to make something uniquely Umphrey’s McGee.

Top Brand Affinities

Report Date: 2025-09-15

Umphrey’s McGee cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, NIGERIA, CANADA. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, MOOG, Ampeg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Umphrey’s McGee score 0.29% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Ampeg

Followers:222,431

Engagements:655

Rate:0.3%

Posts:7,386

Avg Likes:638

Avg Comments:22

Avg Views:3,491

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 222,431 · Engagements 655 · Rate 0.3% Posts 7,386 · Views 3,491 · Avg Likes 638 · Avg Comments 22 · Avg Views 3,491	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 22% 35-44: 21% 45-64: 17%	Largest: 25-34 (38%); next: 18-24 (22%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (75%) NIGERIA (8%) CANADA (4%) BRAZIL (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (75%), NIGERIA (8%), CANADA (4%)
Platform Engagement	Instagram: 433 avg likes/post · Tiktok: 1,041 avg views/post · Youtube: 2,450 avg views/post	Best reach: Youtube 2,450 avg views; best engagement: Instagram 433 avg likes

Top Brand Affinities

Live Nation

Score: 37.41

MOOG

Score: 29.81

Ampeg

Score: 28.74

Barstool Sports

Score: 16.36

Verizon

Score: 15.70

Coors

Score: 15.28

Miller Lite

Score: 14.26

Pro Tools

Score: 9.67

Ableton

Score: 9.24

Pilsner Urquell

Score: 7.26

Margaritaville

Score: 6.59

Busch

Score: 6.19

Brand	Category	Score
Live Nation		37.41
MOOG		29.81
Ampeg		28.74
Barstool Sports		16.36
Verizon		15.70
Coors		15.28
Miller Lite		14.26
Pro Tools		9.67
Ableton		9.24
Pilsner Urquell		7.26
Margaritaville		6.59
Busch		6.19
Pacific Northwest Wonderland		6.10
Jameson		5.94
Lollapalooza		5.92
Kroger		5.89
Bud Light		5.69
Comedy Central		5.60
NHL		5.52
Paramount Pictures		5.01
Free People		4.73
Gillette		4.66
Mulberry		4.64
American Airlines		4.57
Showtime		4.52
ESPN		4.11
Columbia Pictures		4.07
Spotify Music		3.82
Heinz		3.78
Taco Bell		3.76
Budweiser		3.65
Carhartt		3.58
Cadillac		3.55
Pepsi		3.48
Philips		3.39
SoundCloud		3.17
Coachella		3.16
Emporium		3.15
NFL		3.05
Beats Electronics		2.97
NBC		2.78
Airbnb		2.76
Guinness		2.76
Nickelodeon		2.54
Chipotle Mexican Grill		2.51
Jeep		2.46
Activision Blizzard		2.35
Costco		2.28
Chrysler		2.24
Pixar		2.23

Official Profiles

Artist: Umphrey’s McGee

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-31 04:00 UTC	Umphrey’s McGee	The Tabernacle	Atlanta, United States	ticketmaster.evyy.net
2025-12-31 04:00 UTC	Umphrey’s McGee	Tabernacle	Atlanta, United States	songkick.com
2026-01-01 04:00 UTC	Umphrey’s McGee	The Tabernacle	Atlanta, United States	ticketmaster.evyy.net
2026-01-01 04:00 UTC	Umphrey's Mcgee - New Year's Eve 2025	Tabernacle	Atlanta, United States	—
2026-01-02 08:00 UTC	Umphrey’s McGee, Andy Frasco & The U.N.	Shed, The Salt Shed (Indoors)	Chicago, United States	songkick.com songkick.com
2026-01-03 03:30 UTC	Umphrey’s McGee, Andy Frasco & The U.N.	The Salt Shed	Chicago, United States	ticketmaster.evyy.net ticketmaster.evyy.net go.seated.com ticketmaster.evyy.net
2026-01-04 03:30 UTC	Umphrey’s McGee, Andy Frasco & The U.N.	The Salt Shed	Chicago, United States	ticketmaster.evyy.net ticketmaster.evyy.net go.seated.com ticketmaster.evyy.net ticketmaster.evyy.net
2026-01-04 03:30 UTC	Umphrey’s McGee, Andy Frasco & The U.N.	Shed, The Salt Shed (Indoors)	Chicago, United States	songkick.com songkick.com songkick.com