Ummet Ozcan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-22
4,439,736
Social Media Followers
As of 2025-09-22
00:00:00
Hours Airplay
2025-12-07 16:49:44 UTC
Genres
Biography
Growing up in the known epicentre of dance music, The Netherlands, it isn’t difficult for Ozcan (1982) to plug into dance music at a young age.
Since achieving his first major success in 2011 with ‘Reboot’, a firm #1 on Beatport, the veteran DJ’s major hits have been sampled in his peers’ radio podcasts and played at festival mainstages all over the world.
In 2012 his genre-defying #1 smash hit ‘The Box’ is one of the most played records at EDC Las Vegas, while a year later his W&W collab ‘The Code’ is one of the most popular tracks at Ultra Music Festival 2013, followed by #1 Beatport hit ‘Revolution’ and the remix of Fatboy Slim’s ‘Eat Sleep Rave Repeat’ together with Dimitri Vegas and Like Mike.
In 2014 and 2015 Ozcan sees another amount of his tracks reach the highest chart positions. ‘Raise Your Hands’, ‘Smash’ and ‘Superwave’ all become instantaneous hits, racking up millions of YT views and making it to #1. Also more recent titles like the massive tune ‘The Hum’ (with former Dj Mag #1 duo Dimitri Vegas & Like Mike) ‘Lose Control’ and ‘Stars’ and his 2016 collab with Tiësto called ‘What you’re waiting for’ are sure shots. 2017 brings a number of great releases and a highly rewarded remix of Axwell Ingrosso’s ‘More than you know’.
Ummet Ozcan commands interest from 18-24 & 25-34 audiences in RUSSIA, UNITED STATES, TüRKIYE. With a heavily male (84%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (51,196 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Trancefamily, Pioneer, Tomorrowland points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,439,736 · Engagements 15,359 · Rate 0.3% Posts 1,089 · Views 90,196 · Avg Likes 14,939 · Avg Comments 597 · Avg Views 90,196 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 37% 35-44: 13% 45-64: 5% |
Largest: 18-24 (42%); next: 25-34 (37%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
RUSSIA (9%) UNITED STATES (9%) TüRKIYE (6%) BRAZIL (5%) GERMANY (5%) |
Top regions: RUSSIA (9%), UNITED STATES (9%), TüRKIYE (6%) |
| Platform Engagement | Instagram: 10,771 avg likes/post · Tiktok: 39,000 avg views/post · Youtube: 51,196 avg views/post | Best reach: Youtube 51,196 avg views; best engagement: Instagram 10,771 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Tomorrowland
Mixcloud
Ableton
Pro Tools
Akai
SoundCloud
Amazon Music
Beats Electronics
Fenerbahce
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 65.09 | |
| Pioneer | 49.38 | |
| Tomorrowland | 47.77 | |
| Mixcloud | 36.39 | |
| Ableton | 24.99 | |
| Pro Tools | 11.85 | |
| Akai | 10.44 | |
| SoundCloud | 9.93 | |
| Amazon Music | 7.70 | |
| Beats Electronics | 5.71 | |
| Fenerbahce | 3.75 | |
| Lollapalooza | 3.63 | |
| Monster Beverage | 3.43 | |
| Mortal Kombat | 3.35 | |
| Spotify Music | 3.30 | |
| Besiktas | 3.18 | |
| Alfa Romeo | 3.07 | |
| ASUS | 3.07 | |
| Boeing | 2.71 | |
| Red Bull | 2.65 | |
| MTV | 2.65 | |
| Great Wall | 2.59 | |
| Matrix | 2.54 | |
| Galatasaray | 2.51 | |
| Aston Martin | 2.47 | |
| Coachella | 2.39 | |
| Skoda | 2.37 | |
| Ferrari | 2.30 | |
| musical.ly | 2.14 | |
| Armani | 2.07 | |
| McLaren | 2.06 | |
| Volvo | 2.04 | |
| Ray-Ban | 2.03 | |
| Heineken | 2.02 | |
| Citroen | 1.98 | |
| Sony | 1.95 | |
| Jack Daniels | 1.93 | |
| Peugeot | 1.91 | |
| Lamborghini | 1.89 | |
| FIFA | 1.88 | |
| Under Armour | 1.87 | |
| Maserati | 1.83 | |
| Guess | 1.79 | |
| Puma | 1.79 | |
| Lego | 1.79 | |
| Land Rover | 1.76 | |
| Bugatti | 1.75 | |
| Transformers | 1.65 | |
| Audi | 1.65 | |
| Grand Theft Auto | 1.62 |
Official Profiles
Login to view Contact
LoginArtist: Ummet Ozcan
The map shows every radio station that aired Ummet Ozcan today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















