Ummet Ozcan

Ummet Ozcan

Country: TR | Gender: male

Influence: 64.38% Fanbase: 55.80% Trending: 68.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 65.09% • Very Strong

As of 2025-09-22

4,439,736

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 16:49:44 UTC

Genres

electronicedmelectro housepop danceprogressive housedanceprogressive electro housebig roomelectronic

Biography

In an age where very few artists break the mold and truly shine through as unique and innovative, Dutch/Turkish star Ummet Ozcan is one of the exceptions to the rule. A success story that’s about to enter new grounds.
Growing up in the known epicentre of dance music, The Netherlands, it isn’t difficult for Ozcan (1982) to plug into dance music at a young age.

Since achieving his first major success in 2011 with ‘Reboot’, a firm #1 on Beatport, the veteran DJ’s major hits have been sampled in his peers’ radio podcasts and played at festival mainstages all over the world.
In 2012 his genre-defying #1 smash hit ‘The Box’ is one of the most played records at EDC Las Vegas, while a year later his W&W collab ‘The Code’ is one of the most popular tracks at Ultra Music Festival 2013, followed by #1 Beatport hit ‘Revolution’ and the remix of Fatboy Slim’s ‘Eat Sleep Rave Repeat’ together with Dimitri Vegas and Like Mike.
In 2014 and 2015 Ozcan sees another amount of his tracks reach the highest chart positions. ‘Raise Your Hands’, ‘Smash’ and ‘Superwave’ all become instantaneous hits, racking up millions of YT views and making it to #1. Also more recent titles like the massive tune ‘The Hum’ (with former Dj Mag #1 duo Dimitri Vegas & Like Mike) ‘Lose Control’ and ‘Stars’ and his 2016 collab with Tiësto called ‘What you’re waiting for’ are sure shots. 2017 brings a number of great releases and a highly rewarded remix of Axwell Ingrosso’s ‘More than you know’.

Ummet Ozcan Marketing Affinity & Brand Fit Data

Report Date: 2025-09-22

Ummet Ozcan commands interest from 18-24 & 25-34 audiences in RUSSIA, UNITED STATES, TüRKIYE. With a heavily male (84%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (51,196 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Trancefamily, Pioneer, Tomorrowland points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ummet Ozcan score 0.35%Low bucket.
Brand: TrancefamilyBrand: PioneerBrand: Tomorrowland
Followers:4,439,736
Engagements:15,359
Rate:0.3%
Posts:1,089
Views:90,196
Avg Likes:14,939
Avg Comments:597
Avg Views:90,196

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,439,736 · Engagements 15,359 · Rate 0.3%
Posts 1,089 · Views 90,196 · Avg Likes 14,939 · Avg Comments 597 · Avg Views 90,196
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 37%
35-44: 13%
45-64: 5%
Largest: 18-24 (42%); next: 25-34 (37%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries RUSSIA (9%)
UNITED STATES (9%)
TüRKIYE (6%)
BRAZIL (5%)
GERMANY (5%)
Top regions: RUSSIA (9%), UNITED STATES (9%), TüRKIYE (6%)
Platform Engagement Instagram: 10,771 avg likes/post · Tiktok: 39,000 avg views/post · Youtube: 51,196 avg views/post Best reach: Youtube 51,196 avg views; best engagement: Instagram 10,771 avg likes

Top Brand Affinities

Trancefamily
Score: 65.09
Pioneer
Score: 49.38
Tomorrowland
Score: 47.77
Mixcloud
Score: 36.39
Ableton
Score: 24.99
Pro Tools
Score: 11.85
Akai
Score: 10.44
SoundCloud
Score: 9.93
Amazon Music
Score: 7.70
Beats Electronics
Score: 5.71
Fenerbahce
Score: 3.75
Lollapalooza
Score: 3.63
Brand Category Score
Trancefamily 65.09
Pioneer 49.38
Tomorrowland 47.77
Mixcloud 36.39
Ableton 24.99
Pro Tools 11.85
Akai 10.44
SoundCloud 9.93
Amazon Music 7.70
Beats Electronics 5.71
Fenerbahce 3.75
Lollapalooza 3.63
Monster Beverage 3.43
Mortal Kombat 3.35
Spotify Music 3.30
Besiktas 3.18
Alfa Romeo 3.07
ASUS 3.07
Boeing 2.71
Red Bull 2.65
MTV 2.65
Great Wall 2.59
Matrix 2.54
Galatasaray 2.51
Aston Martin 2.47
Coachella 2.39
Skoda 2.37
Ferrari 2.30
musical.ly 2.14
Armani 2.07
McLaren 2.06
Volvo 2.04
Ray-Ban 2.03
Heineken 2.02
Citroen 1.98
Sony 1.95
Jack Daniels 1.93
Peugeot 1.91
Lamborghini 1.89
FIFA 1.88
Under Armour 1.87
Maserati 1.83
Guess 1.79
Puma 1.79
Lego 1.79
Land Rover 1.76
Bugatti 1.75
Transformers 1.65
Audi 1.65
Grand Theft Auto 1.62

Official Profiles

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Artist: Ummet Ozcan

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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