Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
921,011
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:06:31 UTC
Genres
Biography
Her upcoming album, People Stories, delves into themes of ego, healing, identity, and connection, inspired by her personal experiences and relationships. Featuring a mix of spoken word outros and intentional sonic imperfections, the album showcases UMI's tranquil songwriting style across various genres like R&B, folk, and pop. People Stories represents a significant step in UMI's artistic journey, serving as a reflection of her past and a celebration of collective growth.
Umi is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (64%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (11,749 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Glossier, Shea Moisture, Brandy Melville points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 921,011 · Engagements 1,843 · Rate 0.2% Posts 1,596 · Views 14,902 · Avg Likes 1,830 · Avg Comments 51 · Avg Views 14,902 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (10%) PHILIPPINES (4%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) |
Top regions: UNITED STATES (40%), BRAZIL (10%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 859 avg likes/post · Tiktok: 11,749 avg views/post · Youtube: 3,153 avg views/post | Best reach: Tiktok 11,749 avg views; best engagement: Instagram 859 avg likes |
Top Brand Affinities
Glossier
Shea Moisture
Brandy Melville
Depop
Urban Outfitters
Barbie
Coachella
Ableton
SoundCloud
Champion
Coach
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Glossier | 15.93 | |
| Shea Moisture | 14.53 | |
| Brandy Melville | 13.04 | |
| Depop | 11.95 | |
| Urban Outfitters | 8.31 | |
| Barbie | 8.02 | |
| Coachella | 6.44 | |
| Ableton | 6.11 | |
| SoundCloud | 5.94 | |
| Champion | 5.93 | |
| Coach | 5.53 | |
| Dr. Martens | 5.45 | |
| Kodak | 4.41 | |
| Fenty beauty | 4.40 | |
| Lollapalooza | 4.21 | |
| Forever 21 | 4.13 | |
| Spotify Music | 3.86 | |
| American Eagle | 3.84 | |
| Fujifilm | 3.58 | |
| shein | 3.31 | |
| OLD NAVY | 3.18 | |
| FashionNova | 3.14 | |
| Prismacolor | 3.14 | |
| Polaroid | 3.13 | |
| Paramount Pictures | 3.04 | |
| ASOS | 2.99 | |
| Showtime | 2.98 | |
| Target | 2.71 | |
| Stüssy | 2.63 | |
| SheInside | 2.60 | |
| Chrysler | 2.57 | |
| H&M | 2.47 | |
| Sunnies Studios | 2.26 | |
| Sprite | 2.24 | |
| Beats Electronics | 2.18 | |
| The North Face | 2.13 | |
| Airbnb | 2.13 | |
| Vans | 2.09 | |
| Chipotle Mexican Grill | 1.94 | |
| Vogue | 1.85 | |
| Converse | 1.80 | |
| Pixar | 1.78 | |
| UNIQLO | 1.78 | |
| Calvin Klein | 1.69 | |
| Walmart | 1.66 | |
| Costco | 1.64 | |
| New Balance | 1.54 | |
| Adobe | 1.51 | |
| Walt Disney | 1.47 | |
| Sephora | 1.35 |
Official Profiles
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LoginArtist: Umi
The map shows every radio station that aired Umi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-10)
Total: 4,242,187
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,401,828 | 56.62% |
| [+] |
Audiomack |
1,011,311 | 23.84% |
| [+] |
Last.fm |
829,048 | 19.54% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | Umi, Yeek | The Wiltern | Los Angeles, United States | |
| 2025-12-11 03:00 UTC | Sevendust, Umi, Yeek, Larry Fleet, Cory Marks, The Kruse Brothers | House of Blues New Orleans | New Orleans, United States | |
| 2026-03-22 03:00 UTC | Umi | Powerstation | Auckland, New Zealand | |
| 2026-03-25 03:00 UTC | Umi | The Princess Theatre | Woolloongabba, Australia | |
| 2026-03-26 03:00 UTC | Umi | Metro Theatre | Sydney, Australia | |
| 2026-04-01 03:00 UTC | Umi | The Republik | Honolulu, United States |
