Umair

Umair — hip-hop & rap artist from PK.

Umair, alternative R&B/Hip Hop producer known for his unique and concomitant sound. Born in 2003 in Karachi, Pakistan as Muhammad Umair Tahir, Umair started…

Influence: 50.74% Fanbase: 34.50% Trending: 58.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 22.60% • Very Strong

As of 2025-09-09

789,286

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:15:31 UTC

Genres

hip-hop & raphip-hop/rap

Biography

Umair, alternative R&B/Hip Hop producer known for his unique and concomitant sound. Born in 2003 in Karachi, Pakistan as Muhammad Umair Tahir, Umair started making beats at the age of 13 in his bedroom; Umair was highly influenced by a range of Artists such as Mike Dean, WondaGurl, Metro Boomin & Travis Scott which later shaped his sound. the producer initially started making house music in 2016 and made his first debut Hip Hop single 'Asli Hai' with Young Stunners in 2019 which luckily made waves in the sub continent and peaked at #1 on YouTube Charts. Umair kept on working with various artists such as Talha Anjum, Talhah Yunus, Hasan Raheem, Rap Demon, Shamoon Ismail, Faris Shafi, Annural Khalid, Aleemrk and made some influential records with the artists which played an important role in shaping the music industry in his country. Umair also aimed for some cross-border collabs between 'Raftaar & Faris Shafi' and 'CALM & Talha Anjum' which allowed him to grow a stronger fan base and his own sound. With over Millions of streams independently, Umair has quietly slipped to the forefront of Hip Hop as he continues to develop himself sonically

Top Brand Affinities

Report Date: 2025-09-09

Umair has momentum with 18-24 & 25-34 audiences—particularly in INDIA, PAKISTAN, UNITED STATES. A heavily male (92%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 729,014 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sabyasachi Mukherjee, Armani Beauty, Blackmagic Design signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Umair score 13.64% — Very Strong bucket.

Brand: Sabyasachi MukherjeeBrand: Armani BeautyBrand: Blackmagic Design

Followers:789,286

Engagements:107,644

Rate:13.6%

Posts:260

Avg Likes:106,210

Avg Comments:1,561

Avg Views:729,014

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 789,286 · Engagements 107,644 · Rate 13.6% Posts 260 · Views 729,014 · Avg Likes 106,210 · Avg Comments 1,561 · Avg Views 729,014	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 24% 13-17: 8% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (24%)
Gender Split	Female: 8% Male: 92% Non-binary/Other: 0%	Skews male (92%)
Top Countries	INDIA (48%) PAKISTAN (40%) UNITED STATES (4%) BANGLADESH (2%) NEPAL (1%)	Top regions: INDIA (48%), PAKISTAN (40%), UNITED STATES (4%)
Platform Engagement	Instagram: 77,977 avg likes/post · Youtube: 729,014 avg views/post	Best reach: Youtube 729,014 avg views; best engagement: Instagram 77,977 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 22.60

Armani Beauty

Score: 14.72

Blackmagic Design

Score: 12.17

Emporium

Score: 9.29

Beats Electronics

Score: 7.94

Snapseed

Score: 6.20

PlayerUnknown's Battlegrounds

Score: 6.12

Ableton

Score: 5.66

Skechers

Score: 4.88

Nescafé

Score: 4.70

Hublot

Score: 4.47

Garnier

Score: 4.30

Brand	Category	Score
Sabyasachi Mukherjee		22.60
Armani Beauty		14.72
Blackmagic Design		12.17
Emporium		9.29
Beats Electronics		7.94
Snapseed		6.20
PlayerUnknown's Battlegrounds		6.12
Ableton		5.66
Skechers		4.88
Nescafé		4.70
Hublot		4.47
Garnier		4.30
SoundCloud		4.07
UEFA		3.99
A Game of Tones		3.99
MTV		3.85
Counter-Strike		3.72
Adobe		3.53
musical.ly		3.18
Pepsi		3.06
Spotify Music		2.99
TOM FORD		2.87
Canon		2.49
Nikon		2.42
National Geographic		2.29
Levi's		1.98
Sony		1.96
Bugatti		1.94
Pic Collage		1.91
KFC		1.90
Grand Theft Auto		1.88
Sneakerhead		1.86
Pizza Lover		1.82
Travelgram		1.79
Xiaomi		1.78
FashionNova		1.75
Ray-Ban		1.62
Huawei		1.49
Versace		1.47
KTM		1.47
Urban Decay Cosmetics		1.43
BBC		1.39
FIFA		1.39
Red Bull		1.36
Supreme		1.30
Marvel Entertainment		1.29
shein		1.28
Zara		1.27
Puma		1.25
Lamborghini		1.24