Ultravox

Ultravox

Country: GB

Influence: 59.50% Fanbase: 43.19% Trending: 67.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 76.03% • Very Strong

As of 2025-09-09

89,549

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:46 UTC

Genres

poppopnew romanticnew wave popsynthpopclassic uk poprockart rocknew wavezolorockpop rock

Biography

Rejecting the abrasive guitars of their punk-era contemporaries in favor of lushly romantic synthesizers, Ultravox emerged as one of the primary influences on the British electro-pop movement of the early '80s. Formed in London in 1974, the group -- originally dubbed Ultravox! -- was led by vocalist and keyboardist John Foxx (born Dennis Leigh), whose interest in synths and cutting-edge technology began during his school years. With an initial lineup consisting of bassist Chris Cross, keyboardist/violinist Billy Currie, guitarist Steve Shears, and drummer Warren Cann, their obvious affection for the glam rock sound of David Bowie and Roxy Music brought them little respect from audiences caught up in the growing fervor of punk, but in 1977 Island Records signed the quintet anyway, with Brian Eno agreeing to produce the band's self-titled debut LP.

After scoring a minor U.K. hit with the single "My Sex," Ultravox returned later that year with Ha! Ha! Ha!; sales were minimal, however, and Shears soon exited, replaced by guitarist Robin Simon. A third LP, 1978's Systems of Romance, was recorded in Germany with renowned producer Conrad Plank, but it too failed commercially. Island soon dropped the band, at which time both Foxx and Simon quit, the former mounting a solo career and the latter joining Magazine. At that point the remaining members of Ultravox tapped singer/guitarist Midge Ure, an alumnus of Slik as well as Glen Matlock's Rich Kids; upon signing to Chrysalis, the new lineup recorded Vienna, scoring a surprise smash hit with the single "Sleepwalk," which reached the number two spot on the U.K. pop charts in 1981 and pushed the LP into the Top Five. The album's title track also fared well, peaking at number two on the charts and remaining there for several weeks.

After 1981's Rage in Eden, Ultravox teamed with legendary producer George Martin for 1983's Quartet; their most successful LP in the otherwise impenetrable American market, it launched the minor hit "Reap the Wild Wind." Upon completing 1984's Lament, Warren Cann left Ultravox to forge a solo career. The remaining members, after adding Big Country's Mark Brzezicki, resurfaced with U-Vox in 1986 before going their separate ways. Currie and Simon re-formed the band in 1993, adding vocalist Marcus O'Higgins; three years later, they released the lackluster Ingenuity with Sam Blue on lead vocals. The album marked the group's final studio release. Bassist Chris Cross died on March 25, 2024, at the age of 71. ~ Jason Ankeny, Rovi

Ultravox Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ultravox converts attention from 35-44 & 45-64 audiences across UNITED KINGDOM, UNITED STATES, GERMANY. Audience shape is heavily male (76%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 10,757 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Warner Music, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ultravox score 1.44%Moderate bucket.
Brand: MOOGBrand: Warner MusicBrand: Mixcloud
Followers:89,549
Engagements:1,290
Rate:1.4%
Posts:181
Views:10,757
Avg Likes:1,270
Avg Comments:52
Avg Views:10,757

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 89,549 · Engagements 1,290 · Rate 1.4%
Posts 181 · Views 10,757 · Avg Likes 1,270 · Avg Comments 52 · Avg Views 10,757
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 30%
45-64: 26%
25-34: 26%
18-24: 16%
Largest: 35-44 (30%); next: 45-64 (26%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED KINGDOM (17%)
UNITED STATES (15%)
GERMANY (6%)
ITALY (5%)
SPAIN (5%)
Top regions: UNITED KINGDOM (17%), UNITED STATES (15%), GERMANY (6%)
Platform Engagement Instagram: 835 avg likes/post · Youtube: 10,757 avg views/post Best reach: Youtube 10,757 avg views; best engagement: Instagram 835 avg likes

Top Brand Affinities

MOOG
Score: 76.03
Warner Music
Score: 29.89
Mixcloud
Score: 26.40
Live Nation
Score: 21.37
Akai
Score: 13.33
Amazon Music
Score: 12.90
Ableton
Score: 11.57
Vivienne Westwood
Score: 10.03
Warner Bros
Score: 8.58
DeLorean Motor Company
Score: 8.32
Atmos
Score: 7.95
MTV
Score: 7.80
Brand Category Score
MOOG 76.03
Warner Music 29.89
Mixcloud 26.40
Live Nation 21.37
Akai 13.33
Amazon Music 12.90
Ableton 11.57
Vivienne Westwood 10.03
Warner Bros 8.58
DeLorean Motor Company 8.32
Atmos 7.95
MTV 7.80
Tate Modern 7.36
Pioneer 7.20
Columbia Pictures 6.61
NBC 6.49
Paramount Pictures 5.98
Spotify Music 5.28
BBC 5.11
Heinz 4.82
Dr. Martens 4.78
Arezzo 4.62
Sega 4.46
Leica 4.28
Aston Martin 4.15
Citroen 4.05
Tesco 4.00
Kickstarter 3.65
Olympus 3.59
Lollapalooza 3.42
Jaguar 3.32
Philips 3.28
Alfa Romeo 3.26
Martini 3.24
SoundCloud 3.21
Guinness 3.20
Panasonic 3.11
Fiat 3.11
Star Wars 3.08
Snoopy And The Peanuts Gang 3.08
Kodak 3.05
Emporium 2.84
Cadbury 2.82
Matrix 2.76
Polaroid 2.51
Cadillac 2.42
Boeing 2.39
Renault 2.33
Coachella 2.31
Lego 2.28

Official Profiles

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Artist: Ultravox

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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