Ultimo Brand Affinity ranks highest OVS at 63.88% . Very Strong. Score DMDB 56.22% | Fanbase 53.70%

Ultimo — pop artist from IT.

Niccolò Moriconi, known as Ultimo, was born in Rome on January 27, 1996. He debuted in 2017 with the album "Pianeti" and gained recognition in 2018 by winning…

Ultimo

Established

Country: IT | Gender: male | Artist ID: 11e83fea-f7af-0238-ad6e-a0369fe50396

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Genres

poppopitalian popitalian adult popmainstream pop

Influential: 56.22% Fanbase: 53.70% Trending: 57.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 63.88% • Very Strong

As of 2025-09-10

5,002,203

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.22% | Fanbase 53.70% | Trending 57.48% | CAREER STAGE: MID_LEVEL

Biography

Niccolò Moriconi, known as Ultimo, was born in Rome on January 27, 1996. He debuted in 2017 with the album "Pianeti" and gained recognition in 2018 by winning Sanremo Giovani with the song "Il ballo delle incertezze" and releasing his second album "Peter Pan." In 2019, Ultimo released his third album "Colpa delle favole" and performed at the Stadio Olimpico in Rome with "La Favola," becoming the most streamed artist in Italy on Spotify and Apple Music. His fourth album, "Solo," was independently released on October 22, 2021, under his label Ultimo Records.

Having collaborated with Ed Sheeran on the track "2step," Ultimo embarked on the Ultimo Stadi 2022 tour in June 2022, which garnered over 600,000 attendees and was certified diamond by SIAE. In February 2023, he released the double platinum album "Alba," accumulating a total of 83 platinum records and 17 gold records. Throughout the summer of 2023, Ultimo returned to stadiums with Ultimo Stadi 2023 - La favola continua..., including six sold-out dates, including performances at San Siro and the Stadio Olimpico. In May 2024, he released his sixth album, "ALTROVE," and launched the Ultimo Stadi 2024 tour, selling 412,884 tickets across 10 stadium shows. At just 28 years old, Ultimo has performed at 42 stadium dates and announced the upcoming Ultimo Stadi 2025 tour, with nine sold-out stadium shows, including a triple-header at the Stadio Olimpico in Rome and a double-header at San Siro.

Report Date: 2025-09-10

Ultimo is a clear fit for 18-24 & 25-34 audiences with strength across ITALY, BRAZIL, MEXICO. The audience is heavily female (56%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (83,943 avg views per post); Instagram builds the community layer. Affinity data highlights OVS, Elisabetta Franchi, Liu Jo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ultimo score 4.62% — Very Strong bucket.

Brand: OVSBrand: Elisabetta FranchiBrand: Liu Jo

Followers:5,002,203

Engagements:231,245

Rate:4.6%

Posts:1,385

Avg Likes:231,202

Avg Comments:4,431

Avg Views:83,943

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,002,203 · Engagements 231,245 · Rate 4.6% Posts 1,385 · Views 83,943 · Avg Likes 231,202 · Avg Comments 4,431 · Avg Views 83,943	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 31% 35-44: 11% 13-17: 7%	Largest: 18-24 (45%); next: 25-34 (31%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	ITALY (76%) BRAZIL (2%) MEXICO (2%) SPAIN (2%) UNITED STATES (2%)	Top regions: ITALY (76%), BRAZIL (2%), MEXICO (2%)
Platform Engagement	Instagram: 230,383 avg likes/post · Youtube: 83,943 avg views/post	Best reach: Youtube 83,943 avg views; best engagement: Instagram 230,383 avg likes

Top Brand Affinities

OVS

Score: 63.88

Elisabetta Franchi

Score: 34.54

Liu Jo

Score: 27.00

Alcott

Score: 19.74

Intimissimi

Score: 19.60

Calzedonia

Score: 17.60

Superga

Score: 16.88

Arezzo

Score: 14.12

Miele

Score: 12.84

Selfiegram

Score: 11.39

Alfa Romeo

Score: 8.92

Campari

Score: 8.69

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Top Brand Affinities

Brand	Category	Score
OVS		63.88
Elisabetta Franchi		34.54
Liu Jo		27.00
Alcott		19.74
Intimissimi		19.60
Calzedonia		17.60
Superga		16.88
Arezzo		14.12
Miele		12.84
Selfiegram		11.39
Alfa Romeo		8.92
Campari		8.69
Ryanair		5.89
ABC		5.48
Kiko		5.28
Pull&Bear		5.02
Daniel Wellington		4.56
Valentino		4.05
Lindt		4.00
Moschino		3.89
Aperol		3.78
Polaroid		3.40
Bellagio		3.14
Montblanc		2.98
Tiffany		2.92
Abercrombie & Fitch		2.90
Ray-Ban		2.90
Bershka		2.89
Harrods		2.84
Nutella		2.84
Stradivarius		2.72
Pandora		2.64
Primark		2.62
Pizza Lover		2.57
Travelgram		2.52
Fiat		2.49
Armani		2.46
Ferrero		2.30
Ducati		2.26
Universal		2.25
shein		2.16
Dolce & Gabbana		2.09
Ferrari		2.06
Zara		1.97
Levi's		1.97
Dr. Martens		1.97
SWAROVSKI		1.94
Versace		1.94
Guess		1.94
National Geographic		1.85