Ūla

Influence: 48.36% Fanbase: 18.14% Trending: 63.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jay Jays • 109.96% • Very Strong

As of 2025-09-09

1,644,964

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:31:07 UTC

Genres

poppopindie pop

Biography

Hey x
 
I’m Ūla

Top Brand Affinities

Report Date: 2025-09-09

Ūla converts attention from 18-24 & 25-34 audiences across AUSTRALIA, UNITED STATES, PHILIPPINES. Audience shape is heavily female (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 43,800 avg views per post, with supportive conversation on Tiktok. Shared audience with Jay Jays, Priceline Pharmacy, Myer underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ūla score 0.24% — Low bucket.

Brand: Jay JaysBrand: Priceline PharmacyBrand: Myer

Followers:1,644,964

Engagements:4,003

Rate:0.2%

Posts:1,644

Avg Likes:3,722

Avg Comments:60

Avg Views:44,503

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,644,964 · Engagements 4,003 · Rate 0.2% Posts 1,644 · Views 44,503 · Avg Likes 3,722 · Avg Comments 60 · Avg Views 44,503	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 21% 13-17: 13% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (21%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	AUSTRALIA (28%) UNITED STATES (18%) PHILIPPINES (8%) UNITED KINGDOM (6%) BRAZIL (4%)	Top regions: AUSTRALIA (28%), UNITED STATES (18%), PHILIPPINES (8%)
Platform Engagement	Instagram: 562 avg likes/post · Tiktok: 43,800 avg views/post · Youtube: 703 avg views/post	Best reach: Tiktok 43,800 avg views; best engagement: Tiktok 3,108 avg likes

Top Brand Affinities

Jay Jays

Score: 109.96

Priceline Pharmacy

Score: 56.60

Myer

Score: 40.49

Coles

Score: 23.31

Kmart

Score: 12.83

Rimmel London

Score: 11.93

Vegemite

Score: 11.81

Ableton

Score: 11.25

Qantas

Score: 10.68

Amazon Music

Score: 10.66

Woolworths

Score: 8.81

Pro Tools

Score: 8.32

Brand	Category	Score
Jay Jays		109.96
Priceline Pharmacy		56.60
Myer		40.49
Coles		23.31
Kmart		12.83
Rimmel London		11.93
Vegemite		11.81
Ableton		11.25
Qantas		10.68
Amazon Music		10.66
Woolworths		8.81
Pro Tools		8.32
New Line Cinema		6.70
Foot Locker		6.60
Holden		5.41
Sunnies Studios		4.56
Billabong		4.50
NBC		4.40
BALMAIN		4.33
ABC		3.83
Urban Outfitters		3.32
Coachella		3.27
Spotify Music		3.11
Stüssy		3.06
shein		2.72
Dr. Martens		2.64
Lollapalooza		2.60
Too Faced Cosmetics		2.46
ASOS		2.43
Nickelodeon		2.36
SheInside		2.25
Kodak		2.19
SoundCloud		2.18
CBS Television Studios		2.11
Polaroid		2.08
H&M		2.07
Paramount Pictures		2.01
BBC		1.99
Converse		1.95
Tinder		1.94
Lush		1.91
CBS		1.87
Snickers		1.84
Showtime		1.84
Aperol		1.82
Sprite		1.81
Beats Electronics		1.62
Pixar		1.59
Chrysler		1.54
Pandora		1.51