Uffie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
57,742
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:28:42 UTC
Genres
Biography
Born Anna-Catherine Hartley in Miami, Florida, to a Japanese mother and English father, Uffie moved frequently during her childhood, living in places including Hong Kong and Fort Lauderdale. When she was 15, she moved to Paris to live with her father and studied fashion at the International School. Uffie became involved in the city's dance music scene after dating DJ Feadz (whom she met when she booked him for a party). Feadz persuaded her to contribute vocals to his EP Forward 4 and the pair began releasing their songs online starting in 2005.
The following year her first single, "Pop the Glock/Ready to Uff," was given a limited-edition release by the Arcade Mode label before one of France's most prominent dance labels, Ed Banger, distributed it more widely. The A-side was produced by Feadz, while the B-side was produced by Mr. Oizo, on whose "Half an Edit" Uffie appeared later that year. Hot Chick/In Charge leaked to blogs before its official 2006 release, building the buzz around her music and image. Uffie had a busy 2007: Along with releasing the 12" single "F1rst Love/Brand New Car," she contributed the song "Dismissed" to the Ed Banger compilation Ed Rec, Vol. 2 and made a cameo on Justice's "Tthhee Ppaarrttyy," which appeared on their debut album, Cross. The following year, Crystal Castles borrowed her deadpan vocals for their unofficial track "Make It Hott." Uffie also released several tracks of her own, including the Ed Rec, Vol. 3 contribution "Robot Oeuf" and the Mr. Oizo collaboration "Steroids." She married graffiti artist André Saraiva in August 2008 and divorced him a year later, giving birth to their daughter Henrietta in October 2009. Around this time, "Pop the Glock" was re-released to promote Uffie's upcoming debut album.
Following a break to care for her baby and do some fine-tuning of the album, Uffie released Sex Dreams and Denim Jeans in June 2010. Featuring contributions from Mr. Oizo, Mirwais, Pharrell Williams, and the Rapture's Mattie Safer, the album charted in France, Belgium, and the U.S., while the singles "F1rst Love," "Pop the Glock," "MCs Can Kiss," and "ADD SUV" made inroads on the singles charts in Belgium, France, Japan, and the U.K. The album also spawned the Difficult EP, which arrived that October. In 2011, Uffie released a cover of Tom Tom Club's "Wordy Rappinghood" and appeared on J-pop artist Jin Akanishi's 2012 single "That's What She Said," then went on hiatus. After the death of her mother and the birth of her second child, she retired the Uffie project in 2013. Hartley then spent several years in Joshua Tree, California, raising her children and studying biochemistry at a community college. By early 2016, however, her second marriage had ended and she was back in the studio with a team that included Mat Bastard of the French band Skip the Use, Walking Shapes' guitarist Nathaniel Hoho, Kevin Snevely, and Ammar Malik. In 2017, Uffie appeared on "Babygirl," a track from Charli XCX's mixtape Number 1 Angel that marked her first official release in six years. Uffie followed it with the single "Drugs" in May 2018; that month, "Spaceship," a collaboration with Galantis, was also released. Another single, "Your Hood," arrived that June. ~ Heather Phares
Uffie connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, FRANCE, BRAZIL. With a heavily male (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 7,426 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Mixcloud, Jeremy Scott highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Uffie moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 57,742 · Engagements 2,912 · Rate 5.0% Posts 130 · Views 9,979 · Avg Likes 2,882 · Avg Comments 47 · Avg Views 9,979 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 39% 35-44: 7% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (39%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (27%) FRANCE (10%) BRAZIL (6%) CANADA (5%) MEXICO (5%) |
Top regions: UNITED STATES (27%), FRANCE (10%), BRAZIL (6%) |
| Platform Engagement | Instagram: 2,687 avg likes/post · Tiktok: 7,426 avg views/post · Youtube: 2,553 avg views/post | Best reach: Tiktok 7,426 avg views; best engagement: Instagram 2,687 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Jeremy Scott
Ableton
Live Nation
Grindr
Pioneer
Akai
Jean Paul Gaultier
Accor Hotels
JACQUEMUS
GENTLE MONSTER
| Brand | Category | Score |
|---|---|---|
| MOOG | 35.23 | |
| Mixcloud | 31.90 | |
| Jeremy Scott | 27.73 | |
| Ableton | 25.87 | |
| Live Nation | 20.43 | |
| Grindr | 20.09 | |
| Pioneer | 16.19 | |
| Akai | 15.16 | |
| Jean Paul Gaultier | 12.45 | |
| Accor Hotels | 12.28 | |
| JACQUEMUS | 12.20 | |
| GENTLE MONSTER | 10.16 | |
| Depop | 10.01 | |
| Coachella | 9.55 | |
| Glossier | 8.92 | |
| Vivienne Westwood | 8.72 | |
| SoundCloud | 8.54 | |
| Acne Studios | 8.08 | |
| Amazon Music | 7.97 | |
| Pro Tools | 7.85 | |
| Barbie | 7.67 | |
| Maison Margiela | 7.31 | |
| Tate Modern | 6.82 | |
| Alexander McQueen | 6.19 | |
| Sega | 6.15 | |
| Spotify Music | 5.61 | |
| Urban Outfitters | 5.30 | |
| KARL LAGERFELD | 5.18 | |
| Champion | 5.06 | |
| Carhartt | 4.99 | |
| Dr. Martens | 4.82 | |
| Lollapalooza | 4.75 | |
| MTV | 4.71 | |
| Miu Miu | 4.64 | |
| Polaroid | 4.48 | |
| Loewe | 4.48 | |
| Kodak | 4.36 | |
| Oculus | 4.35 | |
| Beats Electronics | 4.32 | |
| Leica | 4.20 | |
| ASOS | 3.99 | |
| Tomorrowland | 3.95 | |
| Final Fantasy | 3.92 | |
| Nintendo | 3.85 | |
| Taco Bell | 3.82 | |
| Marc Jacobs | 3.79 | |
| Columbia Pictures | 3.76 | |
| BALMAIN | 3.55 | |
| Fujifilm | 3.50 | |
| Stüssy | 3.47 |
Official Profiles
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LoginArtist: Uffie
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Concerts
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|---|---|---|---|---|
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