UB40

UB40 — reggae artist from GB.

Formed in December 1978 in Birmingham, England, UB40 is an English reggae and pop band. With over 50 singles in the UK Singles Chart and international success,…

Influence: 69.97% Fanbase: 62.89% Trending: 73.51% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 17.10% • Very Strong

As of 2025-09-27

1,656,380

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:51:02 UTC

Genres

reggaereggaereggae fusionuk reggae

Biography

Formed in December 1978 in Birmingham, England, UB40 is an English reggae and pop band. With over 50 singles in the UK Singles Chart and international success, they have sold more than 100 million records worldwide. The band's diverse ethnic makeup includes musicians of English, Irish, Jamaican, Scottish, and Yemeni parentage.

UB40 has received four Grammy Award nominations for Best Reggae Album and was nominated for the Brit Award for Best British Group in 1984. Their latest release, "Champion - Birmingham 2022 Commonwealth Games: Official Anthem," features Dapz on the Map and Gilly G, coinciding with the games in their hometown of Birmingham, UK.

Top Brand Affinities

Report Date: 2025-09-27

UB40 has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, COLOMBIA. A heavily male (65%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 6,486 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ITV, Efteling, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist UB40 score 0.04% — Low bucket.

Brand: ITVBrand: EftelingBrand: Mixcloud

Followers:1,656,380

Engagements:680

Rate:0.0%

Posts:5,576

Avg Likes:649

Avg Comments:26

Avg Views:10,229

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,656,380 · Engagements 680 · Rate 0.0% Posts 5,576 · Views 10,229 · Avg Likes 649 · Avg Comments 26 · Avg Views 10,229	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 30% 35-44: 19% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (30%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (15%) UNITED KINGDOM (9%) COLOMBIA (8%) KENYA (6%) BRAZIL (6%)	Top regions: UNITED STATES (15%), UNITED KINGDOM (9%), COLOMBIA (8%)
Platform Engagement	Instagram: 321 avg likes/post · Tiktok: 3,743 avg views/post · Youtube: 6,486 avg views/post	Best reach: Youtube 6,486 avg views; best engagement: Instagram 321 avg likes

Top Brand Affinities

ITV

Score: 17.10

Efteling

Score: 15.56

Mixcloud

Score: 12.70

Fred Perry

Score: 11.25

Amazon Music

Score: 9.82

Selfridges

Score: 8.01

Vauxhall

Score: 6.62

Pioneer

Score: 6.19

Vivienne Westwood

Score: 5.56

Movistar

Score: 5.20

ALDI

Score: 4.02

BBC

Score: 3.31

Brand	Category	Score
ITV		17.10
Efteling		15.56
Mixcloud		12.70
Fred Perry		11.25
Amazon Music		9.82
Selfridges		8.01
Vauxhall		6.62
Pioneer		6.19
Vivienne Westwood		5.56
Movistar		5.20
ALDI		4.02
BBC		3.31
Baileys		3.21
Lush		3.13
Harrods		3.13
Cadbury		3.08
Matrix		3.05
Tesco		2.95
Monster Beverage		2.93
Boeing		2.91
NBC		2.84
Guinness		2.69
Spotify Music		2.63
Dr. Martens		2.59
MTV		2.54
Cafecito		2.51
VidaSana		2.43
Paramount Pictures		2.36
Budweiser		2.24
Primark		2.17
SoundCloud		2.15
Jack Daniels		2.08
Fiat		2.07
Bentley		2.05
LEGOLAND		2.04
Transformers		1.97
Snoopy And The Peanuts Gang		1.96
Tomorrowland		1.94
Rolls-Royce		1.94
Harley-Davidson		1.93
Warner Bros		1.89
Beats Electronics		1.87
Aperol		1.86
Peugeot		1.76
Coachella		1.75
Bellagio		1.75
Los Angeles Lakers		1.69
Jaguar		1.60
WWE		1.59
Heineken		1.56