TZUYU

TZUYU — pop artist from TW.

Taiwanese vocalist, dancer, and idol Tzuyu enjoyed K-pop stardom as a member of the iconic nine -member Twice through the 2010s and 2020s, having been…

Influence: 56.20% Fanbase: 40.87% Trending: 63.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 22.11% • Very Strong

As of 2025-09-09

13,403,066

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:39:48 UTC

Genres

popk-poppopasian pop

Biography

Taiwanese vocalist, dancer, and idol Tzuyu enjoyed K-pop stardom as a member of the iconic nine -member Twice through the 2010s and 2020s, having been discovered at a dance academy in her home of Tainan. With Twice, she topped the Korean Albums Chart 11 times ahead of her solo debut. After almost a decade with the group, she issued her debut solo mini-album abouTZU in September 2024.

Top Brand Affinities

Report Date: 2025-09-09

TZUYU engages 18-24 & 25-34 audiences with repeatable results in TAIWAN, INDONESIA, INDIA. The fan base skews heavily female (55%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (484,048 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Anna Sui, Style Nanda, Loewe, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TZUYU score 5.89% — Very Strong bucket.

Brand: Anna SuiBrand: Style NandaBrand: Loewe

Followers:13,403,066

Engagements:789,555

Rate:5.9%

Posts:206

Avg Likes:789,555

Avg Comments:2,924

Avg Views:484,048

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,403,066 · Engagements 789,555 · Rate 5.9% Posts 206 · Views 484,048 · Avg Likes 789,555 · Avg Comments 2,924 · Avg Views 484,048	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (20%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	TAIWAN (15%) INDONESIA (13%) INDIA (9%) PHILIPPINES (8%) UNITED STATES (7%)	Top regions: TAIWAN (15%), INDONESIA (13%), INDIA (9%)
Platform Engagement	Instagram: 778,891 avg likes/post · Youtube: 484,048 avg views/post	Best reach: Youtube 484,048 avg views; best engagement: Instagram 778,891 avg likes

Top Brand Affinities

Anna Sui

Score: 22.11

Style Nanda

Score: 11.15

Loewe

Score: 7.50

Jollibee

Score: 7.16

Innisfree

Score: 6.58

Bandai Namco

Score: 5.83

OOTD Magazine

Score: 5.78

Shake Shack

Score: 5.58

Miu Miu

Score: 4.55

G-shock

Score: 4.45

Dr. Martens

Score: 4.40

UNIQLO

Score: 4.28

Brand	Category	Score
Anna Sui		22.11
Style Nanda		11.15
Loewe		7.50
Jollibee		7.16
Innisfree		6.58
Bandai Namco		5.83
OOTD Magazine		5.78
Shake Shack		5.58
Miu Miu		4.55
G-shock		4.45
Dr. Martens		4.40
UNIQLO		4.28
Bulgari		4.23
Christian Dior		3.66
Snoopy And The Peanuts Gang		3.52
Gundam		3.45
Tiffany		3.29
Costco		2.96
League of Legends		2.86
Yves Saint Laurent		2.82
Walt Disney		2.37
Starbucks		2.32
The North Face		2.31
Converse		2.29
New Balance		2.25
Coachella		2.11
Pokemon Go		2.06
Forever 21		2.04
Chanel		2.00
Pokemon		1.93
Victoria's Secret		1.90
Fujifilm		1.89
Lush		1.84
Tiffany & Co		1.80
Polaroid		1.75
KFC		1.73
IKEA		1.70
Supreme		1.66
Versace		1.60
H&M		1.56
Bershka		1.55
Burberry		1.48
Michael Kors		1.46
GIVENCHY		1.44
Guess		1.44
Louis Vuitton		1.36
shein		1.33
Reebok		1.33
Zara		1.27
Suzuki		1.21