Tyler, the Creator
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-31
25,329,341
Social Media Followers
As of 2025-08-31
00:00:00
Hours Airplay
2025-12-07 08:54:11 UTC
Genres
Biography
Born and raised in Los Angeles County, Tyler Okonma's journey to fame began with Odd Future, where his unique production style and collaborations with artists like Frank Ocean and Earl Sweatshirt garnered attention. From his debut solo mixtape Bastard to his latest Grammy-winning album, Tyler has consistently pushed boundaries in hip-hop with his eclectic sound and bold creativity. With each release, he continues to solidify his position as a dynamic force in the music industry, captivating audiences with his innovative approach and unwavering dedication to his craft.
Tyler, the Creator connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,750,136 avg views per post; Youtube adds dependable engagement depth. Overlap with Manolo Blahnik, A.P.C., Maison Margiela highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tyler, the Creator moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,329,341 · Engagements 1,435,864 · Rate 5.7% Posts 417 · Views 2,265,296 · Avg Likes 1,423,685 · Avg Comments 13,913 · Avg Views 2,265,296 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (27%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (5%) UNITED KINGDOM (5%) CANADA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (46%), BRAZIL (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Tiktok: 50,500 avg views/post · Youtube: 5,750,136 avg views/post | Best reach: Youtube 5,750,136 avg views; best engagement: Youtube 389,239 avg likes |
Top Brand Affinities
Manolo Blahnik
A.P.C.
Maison Margiela
Marni
Sandro
All Saints
JACQUEMUS
Vivienne Westwood
Acne Studios
MISSGUIDED
Moncler
Stone Island
| Brand | Category | Score |
|---|---|---|
| Manolo Blahnik | 17.63 | |
| A.P.C. | 15.36 | |
| Maison Margiela | 15.14 | |
| Marni | 12.84 | |
| Sandro | 11.41 | |
| All Saints | 11.01 | |
| JACQUEMUS | 10.71 | |
| Vivienne Westwood | 8.00 | |
| Acne Studios | 7.94 | |
| MISSGUIDED | 7.40 | |
| Moncler | 6.70 | |
| Stone Island | 6.70 | |
| Stüssy | 6.39 | |
| Loewe | 5.76 | |
| Champion | 5.62 | |
| SoundCloud | 5.52 | |
| TOM FORD | 5.11 | |
| Coachella | 4.90 | |
| Anthropologie | 4.80 | |
| Supreme | 4.74 | |
| Steve Madden | 4.55 | |
| Coach | 4.48 | |
| NORDSTROM | 4.48 | |
| Nixon | 4.42 | |
| Dr. Martens | 4.26 | |
| American Eagle | 3.80 | |
| Carhartt | 3.79 | |
| BALMAIN | 3.77 | |
| Kodak | 3.74 | |
| Lollapalooza | 3.46 | |
| Timberland | 3.42 | |
| ASOS | 3.39 | |
| Topshop | 3.38 | |
| Urban Outfitters | 3.33 | |
| Leica | 3.31 | |
| Lululemon Athletica | 3.30 | |
| Vans | 3.20 | |
| Fendi | 3.08 | |
| Hermès | 3.01 | |
| NARS Cosmetics | 2.97 | |
| Hennessy | 2.88 | |
| Beats Electronics | 2.87 | |
| Dolce & Gabbana | 2.80 | |
| Marc Jacobs | 2.80 | |
| Nickelodeon | 2.76 | |
| The North Face | 2.71 | |
| Monster Beverage | 2.61 | |
| Paramount Pictures | 2.56 | |
| Chrysler | 2.55 | |
| Benefit Cosmetics | 2.46 |
Official Profiles
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LoginArtist: Tyler, the Creator
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Top 10 Songs Played Today
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Total Streams (2025-08-30)
Total: 47,295,263
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
43,329,854 | 91.62% |
| [+] |
Last.fm |
3,965,409 | 8.38% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 02:00 UTC | Lollapalooza Argentina 2026 | Hippodrome San Isidro | Buenos Aires, Argentina | — |
| 2026-03-14 02:00 UTC | Lollapalooza Chile 2026 | Parque O'Higgins | Santiago, Chile | — |
| 2026-03-19 00:00 UTC | Tyler, the Creator | Parque Viva | San José, Costa Rica | |
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Metropolitano Simón Bolívar | Bogota, Colombia | — |
| 2026-03-21 02:00 UTC | Lollapalooza Brasil 2026 | Autódromo José Carlos Pace | São Paulo, Brazil | — |
| 2026-03-21 02:00 UTC | Estereo Picnic 2026 | Parque Simón Bolívar | Bogota, Colombia | — |
| 2026-03-25 00:00 UTC | Tyler, the Creator | PALACIO DE LOS DEPORTES | Mexico City, Mexico | |
| 2026-03-25 03:00 UTC | Tyler, the Creator | Palacio de los Deportes | Mexico City, Mexico | |
| 2026-03-26 00:00 UTC | Tyler, The Creator | PALACIO DE LOS DEPORTES | Mexico City, Mexico | |
| 2026-03-26 03:00 UTC | Tyler, The Creator | Palacio de los Deportes | Mexico City, Mexico | |
| 2026-03-29 07:00 UTC | Tyler, The Creator | Arena Guadalajara | Guadalajara, Mexico | |
| 2026-03-30 00:00 UTC | Tyler, the Creator | Arena Guadalajara | Guadalajara, Mexico | |
| 2026-04-01 00:00 UTC | Tyler, the Creator | Coliseo de Puerto Rico | San Juan, United States |
