Tyla Yaweh
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,659,346
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:09 UTC
Genres
Biography
Tyla Yaweh speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,778 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Live Nation, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,659,346 · Engagements 1,142 · Rate 0.1% Posts 665 · Views 4,714 · Avg Likes 1,111 · Avg Comments 102 · Avg Views 4,714 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 30% 13-17: 6% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (30%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (8%) INDIA (8%) CANADA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (27%), BRAZIL (8%), INDIA (8%) |
| Platform Engagement | Instagram: 956 avg likes/post · Tiktok: 3,778 avg views/post · Youtube: 936 avg views/post | Best reach: Tiktok 3,778 avg views; best engagement: Instagram 956 avg likes |
Top Brand Affinities
Warner Music
Live Nation
Amazon Music
True Religion
Palm Angels
iHeartRadio Music Awards
WNBA
Pro Tools
New Era
Amway
Maybach
Champion
| Brand | Category | Score |
|---|---|---|
| Warner Music | 33.65 | |
| Live Nation | 28.91 | |
| Amazon Music | 24.14 | |
| True Religion | 21.40 | |
| Palm Angels | 18.67 | |
| iHeartRadio Music Awards | 16.22 | |
| WNBA | 14.92 | |
| Pro Tools | 14.21 | |
| New Era | 12.17 | |
| Amway | 8.72 | |
| Maybach | 8.25 | |
| Champion | 7.81 | |
| SoundCloud | 7.11 | |
| Foot Locker | 6.71 | |
| Bud Light | 6.09 | |
| Vivienne Westwood | 5.94 | |
| Publix | 5.94 | |
| Moncler | 5.57 | |
| Alexander McQueen | 5.55 | |
| Ableton | 4.94 | |
| Coach | 4.84 | |
| Carhartt | 4.59 | |
| Verizon | 4.50 | |
| Beats Electronics | 4.49 | |
| NBC | 4.43 | |
| Coachella | 4.29 | |
| Stüssy | 4.26 | |
| Hennessy | 4.22 | |
| Kodak | 3.86 | |
| Supreme | 3.80 | |
| Monster Beverage | 3.80 | |
| BALMAIN | 3.79 | |
| Paramount Pictures | 3.72 | |
| Taco Bell | 3.70 | |
| Urban Outfitters | 3.40 | |
| Cartier | 3.28 | |
| FashionNova | 3.20 | |
| Spotify Music | 3.20 | |
| ESPN | 3.16 | |
| Lollapalooza | 3.04 | |
| shein | 2.86 | |
| Versace | 2.76 | |
| Los Angeles Lakers | 2.75 | |
| Sneakerhead | 2.73 | |
| MTV | 2.73 | |
| Calvin Klein | 2.61 | |
| McLaren | 2.60 | |
| Dolce & Gabbana | 2.58 | |
| Gucci | 2.56 | |
| Timberland | 2.56 |
Official Profiles
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LoginArtist: Tyla Yaweh
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 10,630,318
| PLATFORM | TOTAL | % | |
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9,341,242 | 87.87% |
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1,289,076 | 12.13% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















