Tyla

Tyla — pop artist from ZA.

Tyla, a Johannesburg native, is an artist known for her innovative blend of pop and R&B music, infused with elements of South African amapiano. Her debut track…

Influence: 66.98% Fanbase: 61.88% Trending: 69.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 29.50% • Very Strong

As of 2025-09-10

31,373,810

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:50:35 UTC

Genres

poppopelectronicpop dancedance

Biography

Tyla, a Johannesburg native, is an artist known for her innovative blend of pop and R&B music, infused with elements of South African amapiano. Her debut track "Getting Late" featuring Kooldrink gained international recognition, followed by new singles "Been Thinking" and "To Last" released through Epic Records. Tyla's music journey began at a young age, writing songs in her diary at 12 and later pursuing music more seriously in high school. With a focus on building her fan base and expanding her reach, Tyla is currently working on her debut studio album.

Signed to Epic Records in partnership with Fax Records and managed by We Make Music and Africa Creative Agency, Tyla is set on achieving international success through her unique style and soulful music. Her unexpected rise to fame, marked by millions of streams and global TikTok trends for "Getting Late," has propelled her towards her goal of establishing a lasting presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-10

Tyla has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, SOUTH AFRICA. A female-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,440,590 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Woolworths, Champion, JACQUEMUS signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tyla score 1.94% — Moderate bucket.

Brand: WoolworthsBrand: ChampionBrand: JACQUEMUS

Followers:31,373,810

Engagements:608,400

Rate:1.9%

Posts:1,563

Avg Likes:596,097

Avg Comments:5,568

Avg Views:2,690,590

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,373,810 · Engagements 608,400 · Rate 1.9% Posts 1,563 · Views 2,690,590 · Avg Likes 596,097 · Avg Comments 5,568 · Avg Views 2,690,590	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 8% 13-17: 7%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (22%) INDIA (13%) SOUTH AFRICA (9%) NIGERIA (7%) KENYA (5%)	Top regions: UNITED STATES (22%), INDIA (13%), SOUTH AFRICA (9%)
Platform Engagement	Instagram: 439,889 avg likes/post · Tiktok: 1,250,000 avg views/post · Youtube: 1,440,590 avg views/post	Best reach: Youtube 1,440,590 avg views; best engagement: Instagram 439,889 avg likes

Top Brand Affinities

Woolworths

Score: 29.50

Champion

Score: 12.89

JACQUEMUS

Score: 10.89

Vivienne Westwood

Score: 8.45

boohoo

Score: 6.53

shein

Score: 6.42

Hennessy

Score: 6.27

Steve Madden

Score: 6.05

Urban Outfitters

Score: 5.63

SheInside

Score: 5.36

Coach

Score: 5.30

SoundCloud

Score: 4.66

Brand	Category	Score
Woolworths		29.50
Champion		12.89
JACQUEMUS		10.89
Vivienne Westwood		8.45
boohoo		6.53
shein		6.42
Hennessy		6.27
Steve Madden		6.05
Urban Outfitters		5.63
SheInside		5.36
Coach		5.30
SoundCloud		4.66
H&M		4.30
CNN		4.21
Bacardi		4.14
FashionNova		3.74
Lacoste		3.67
NARS Cosmetics		3.52
Fendi		3.41
New Balance		3.40
Philips		3.35
Sephora		3.35
Make Up For Ever		3.20
Hermès		3.11
TOM FORD		3.03
Puma		2.95
Vans		2.93
Sneakerhead		2.86
NYX Cosmetics		2.85
Sunnies Studios		2.83
MTV		2.76
Michael Kors		2.75
Yves Saint Laurent		2.73
Nike		2.72
Bershka		2.70
Timberland		2.67
FOREX		2.56
Fenty beauty		2.54
ASOS		2.49
Beats Electronics		2.44
Target		2.42
The North Face		2.41
Nickelodeon		2.33
Christian Louboutin		2.33
Chanel		2.32
Lollapalooza		2.32
Carrefour		2.20
Universal		2.19
Sprite		2.16
Spotify Music		2.09

Official Profiles

Artist: Tyla

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 00:00 UTC	Tyla, KAYTRANADA, Loyle Carner, Naika, Miguel	Dubai design district d3	Dubai International Financial Centre, United Arab Emirates	platinumlist.net bandsintown.com