Tyga Brand Affinity ranks highest True Religion at 16.33% . Very Strong. Score DMDB 81.40% | Fanbase 81.28%

Tyga — pop artist from US.

Tyga, a rapper hailing from Compton, gained early recognition for his unique style and connections within the music industry. Signed to Travis McCoy's Bad…

Tyga

Superstar

Country: US | Gender: male | Artist ID: 11e81bd2-2acf-e1a6-85f2-a0369fe50396

Find Artist

Genres

popdance pophip-hop & raphip hoppop raprapsouthern hip hoptraphip-hop/rapcontemporary hip hop

Influential: 81.40% Fanbase: 81.28% Trending: 81.47%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 16.33% • Very Strong

As of 2025-09-10

69,264,805

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 81.40% | Fanbase 81.28% | Trending 81.47% | CAREER STAGE: SUPERSTAR

Biography

Tyga, a rapper hailing from Compton, gained early recognition for his unique style and connections within the music industry. Signed to Travis McCoy's Bad Squad label, Tyga collaborated with artists like Fall Out Boy and Lil Wayne, contributing to the remix of "Arms Race" that garnered significant attention. His debut album, No Introduction, was released in June 2008, followed by successful projects such as Careless World in 2012 and Hotel California in 2013.

Continuing to build his discography, Tyga released several albums and mixtapes, including Fan of a Fan: The Album in 2015 and The Gold Album: 18th Dynasty in 2015. In 2017, he signed with Kanye West's G.O.O.D. Music imprint and released his fifth official album, BitchI'mTheShit2, featuring collaborations with various artists. Tyga's hit single "Taste," featuring Offset, achieved significant success in 2018, reaching the Top 10 of the Hot 100 chart.

Report Date: 2025-09-10

Tyga performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDIA. Audience composition is heavily male (68%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,050,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward True Religion, Champion, JACQUEMUS, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tyga is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tyga score 1.30% — Moderate bucket.

Brand: True ReligionBrand: ChampionBrand: JACQUEMUS

Followers:69,264,805

Engagements:898,373

Rate:1.3%

Posts:795

Avg Likes:894,417

Avg Comments:2,559

Avg Views:1,062,743

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 69,264,805 · Engagements 898,373 · Rate 1.3% Posts 795 · Views 1,062,743 · Avg Likes 894,417 · Avg Comments 2,559 · Avg Views 1,062,743	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (21%) BRAZIL (9%) INDIA (5%) UNITED KINGDOM (3%) FRANCE (3%)	Top regions: UNITED STATES (21%), BRAZIL (9%), INDIA (5%)
Platform Engagement	Instagram: 860,995 avg likes/post · Tiktok: 1,050,000 avg views/post · Youtube: 12,743 avg views/post	Best reach: Tiktok 1,050,000 avg views; best engagement: Instagram 860,995 avg likes

Top Brand Affinities

True Religion

Score: 16.33

Champion

Score: 8.99

JACQUEMUS

Score: 8.28

boohoo

Score: 7.47

Sneaker News

Score: 7.14

Maison Margiela

Score: 6.61

Alexander McQueen

Score: 5.90

Steve Madden

Score: 5.63

Coach

Score: 5.54

Hennessy

Score: 4.92

Stüssy

Score: 4.46

Dolce & Gabbana

Score: 4.19

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Top Brand Affinities

Brand	Category	Score
True Religion		16.33
Champion		8.99
JACQUEMUS		8.28
boohoo		7.47
Sneaker News		7.14
Maison Margiela		6.61
Alexander McQueen		5.90
Steve Madden		5.63
Coach		5.54
Hennessy		4.92
Stüssy		4.46
Dolce & Gabbana		4.19
ASOS		4.17
Moncler		3.99
FashionNova		3.84
Timberland		3.46
Kodak		3.43
Versace		3.31
GMC		3.26
Sneakerhead		3.22
MTV		3.20
Urban Outfitters		3.10
Supreme		3.06
Fenty beauty		3.05
BALMAIN		3.01
TOM FORD		2.92
Los Angeles Lakers		2.83
SoundCloud		2.65
Moschino		2.63
Kylie Cosmetics		2.59
Fila		2.55
Balenciaga		2.49
Dr. Martens		2.49
Victoria's Secret		2.43
Beats Electronics		2.42
Carhartt		2.35
Coachella		2.31
Louis Vuitton		2.29
Hermès		2.29
The North Face		2.27
Fendi		2.22
Maserati		2.10
Under Armour		2.07
Rolls-Royce		2.06
Michael Kors		1.91
Puma		1.91
Gucci		1.90
Forever 21		1.88
NBA		1.87
Chrysler		1.87