tyDi

tyDi — electronic artist from AU.

Through his extensive discography that includes five full-length albums, countless singles and remixes, and numerous EPs across diverse genres, tyDi topped…

Influence: 54.66% Fanbase: 35.70% Trending: 64.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 120.65% • Very Strong

As of 2025-09-09

206,836

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:34:44 UTC

Genres

electronicedmpop danceprogressive houseaustralian dancedancetranceuplifting tranceelectronic

Biography

Through his extensive discography that includes five full-length albums, countless singles and remixes, and numerous EPs across diverse genres, tyDi topped global charts, toured the world and made an indelible mark on the music world. Since his time at Australia’s prestigious Queensland Conservatorium of Music, where he received a bachelor’s degree in music and music technology and subsequently “Young Outstanding Alumnus of the Year” for his contributions to the music industry, Illingworth has continued branching out to multiple arenas of the music field. Last year, the prolific Australian producer/DJ made waves with his acclaimed collaboration with Grammy-winning composer Christopher Tin, resulting in the epic album Collide, ‘a masterful navigation of orchestral and electronic elements’ according to Dancing Astronaut. The album also received accolades in DJMag, The LA Times, as well as placement on Friday Cratediggers and New Music Friday USA Spotify playlists, and hit both the Billboard dance and classical charts. tyDi has also contributed his own reimagined arrangements of some Disney most beloved anthems for the current 'Disney on Ice' world tour. He has also composed commercial music for Stella Artois, Quickbooks (their 2019 Oscars ad) and Swarovski TV ads. He’s composed music for an acclaimed PSA campaign for The Make-A-Wish Foundation. For his film/TV/ad work, tyDi is represented by Fortress Talent Management.

Top Brand Affinities

Report Date: 2025-09-09

tyDi commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily male (68%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (322 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Trancefamily, Mixcloud, Pioneer points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist tyDi score 0.04% — Low bucket.

Brand: TrancefamilyBrand: MixcloudBrand: Pioneer

Followers:206,836

Engagements:78

Rate:0.0%

Posts:2,330

Avg Likes:72

Avg Comments:4

Avg Views:322

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 206,836 · Engagements 78 · Rate 0.0% Posts 2,330 · Views 322 · Avg Likes 72 · Avg Comments 4 · Avg Views 322	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 9% 13-17: 3%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (20%) BRAZIL (5%) AUSTRALIA (4%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (20%), BRAZIL (5%), AUSTRALIA (4%)
Platform Engagement	Instagram: 53 avg likes/post · Youtube: 322 avg views/post	Best reach: Youtube 322 avg views; best engagement: Instagram 53 avg likes

Top Brand Affinities

Trancefamily

Score: 120.65

Mixcloud

Score: 19.29

Pioneer

Score: 16.15

Akai

Score: 12.76

Ableton

Score: 10.38

Tomorrowland

Score: 9.56

Pro Tools

Score: 8.79

Qantas

Score: 8.64

Amazon Music

Score: 7.71

Woolworths

Score: 7.55

Coors

Score: 6.33

Coachella

Score: 5.13

Brand	Category	Score
Trancefamily		120.65
Mixcloud		19.29
Pioneer		16.15
Akai		12.76
Ableton		10.38
Tomorrowland		9.56
Pro Tools		8.79
Qantas		8.64
Amazon Music		7.71
Woolworths		7.55
Coors		6.33
Coachella		5.13
SoundCloud		4.90
ESPN		4.56
MTV		4.56
Kmart		4.35
American Eagle		3.88
Beats Electronics		3.83
Summit Entertainment		3.76
Billabong		3.48
Rolls-Royce		3.13
Matrix		2.98
Sunnies Studios		2.77
Spotify Music		2.75
NBC		2.55
TOM FORD		2.45
Showtime		2.38
Aperol		2.26
NFL		2.24
Boeing		2.21
Jaguar		2.21
Geocaching		2.18
Sephora		2.16
Garnier		2.15
Lollapalooza		2.15
Transformers		2.12
McLaren		2.04
ASOS		2.03
Galatasaray		2.02
Budweiser		2.01
Lexus		2.00
Paramount Pictures		2.00
Heineken		1.92
FashionNova		1.91
Guess		1.88
Nintendo		1.85
Ubisoft		1.85
Fendi		1.84
Tinder		1.83
Warner Bros		1.80