Ty Dolla $ign Brand Affinity ranks highest Spinrilla at 22.51% . Very Strong. Score DMDB 77.15% | Fanbase 73.53%

Ty Dolla $ign — pop artist from US.

Ty Dolla $ign, born Tyrone Griffin, Jr., gained recognition in the early 2010s for his unique style of contemporary R&B. Starting as a featured artist, he…

Ty Dolla $ign

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-4816-f6f0-8201-a0369fe50396

Find Artist

Genres

poppopr&b, funk & soulr&btrap soulhip-hop & raphip hoppop rapsouthern hip hoptraphip-hop/rap

Influential: 77.15% Fanbase: 73.53% Trending: 78.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 22.51% • Very Strong

As of 2025-09-10

12,436,349

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 77.15% | Fanbase 73.53% | Trending 78.97% | CAREER STAGE: SUPERSTAR

Biography

Ty Dolla $ign, born Tyrone Griffin, Jr., gained recognition in the early 2010s for his unique style of contemporary R&B. Starting as a featured artist, he later released successful solo projects such as Free TC (2015) and Beach House III (2017), narrowly missing the Top Ten. He achieved mainstream success with hits like "Toot It and Boot It" (2010) and collaborations like "Psycho" with Post Malone (2018) and the album MihTy with Jeremih (2018).

Hailing from Los Angeles, Ty Dolla $ign, the son of musician Tyrone Griffin, began his music career in the 2000s, collaborating with artists like Sa-Ra and Erykah Badu. His major-label debut came in 2013 with the multi-platinum hit "Paranoid," followed by "Or Nah," another Top Ten success. Throughout the decade, he continued to release chart-topping singles and albums, showcasing his versatility as a singer, songwriter, and producer across various genres and collaborations.

Report Date: 2025-09-10

Ty Dolla $ign resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CHINA, BRAZIL. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (608,950 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Palm Angels, New Era makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ty Dolla $ign score 1.57% — Moderate bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: New Era

Followers:12,436,349

Engagements:194,765

Rate:1.6%

Posts:334

Avg Likes:185,241

Avg Comments:923

Avg Views:619,881

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,436,349 · Engagements 194,765 · Rate 1.6% Posts 334 · Views 619,881 · Avg Likes 185,241 · Avg Comments 923 · Avg Views 619,881	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 7% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (32%) CHINA (9%) BRAZIL (9%) INDIA (6%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (32%), CHINA (9%), BRAZIL (9%)
Platform Engagement	Instagram: 109,108 avg likes/post · Tiktok: 608,950 avg views/post · Youtube: 10,931 avg views/post	Best reach: Tiktok 608,950 avg views; best engagement: Instagram 109,108 avg likes

Top Brand Affinities

Spinrilla

Score: 22.51

Palm Angels

Score: 16.51

New Era

Score: 10.71

Amazon Music

Score: 10.33

Champion

Score: 8.99

iHeartRadio Music Awards

Score: 7.60

Stone Island

Score: 7.23

Urban Outfitters

Score: 6.78

boohoo

Score: 6.62

SoundCloud

Score: 5.39

Alexander McQueen

Score: 5.14

UGG

Score: 4.80

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Spinrilla		22.51
Palm Angels		16.51
New Era		10.71
Amazon Music		10.33
Champion		8.99
iHeartRadio Music Awards		7.60
Stone Island		7.23
Urban Outfitters		6.78
boohoo		6.62
SoundCloud		5.39
Alexander McQueen		5.14
UGG		4.80
Kodak		4.70
ASOS		4.56
Christian Louboutin		4.55
Coach		4.53
Hennessy		4.34
Dr. Martens		4.08
BALMAIN		4.02
Beats Electronics		3.80
FashionNova		3.79
Dolce & Gabbana		3.78
Fendi		3.50
Lacoste		3.50
ESPN		3.45
Bacardi		3.33
Stüssy		3.14
Supreme		3.11
TOM FORD		3.10
Timberland		2.86
Pull&Bear		2.79
Sneakerhead		2.73
NBA		2.73
MTV		2.71
Los Angeles Lakers		2.68
The North Face		2.68
New Balance		2.65
Nickelodeon		2.57
Warner Bros		2.56
Lululemon Athletica		2.54
Carhartt		2.46
KENZO		2.44
Coachella		2.43
Fenty beauty		2.38
Moschino		2.35
Rolls-Royce		2.33
Hermès		2.33
Balenciaga		2.32
Spotify Music		2.31
Fila		2.29