TWS

TWS — pop artist from KR.

TWS (pronounced ‘Two-Us’), consisting of six members—SHINYU, DOHOON, YOUNGJAE, HANJIN, JIHOON, and KYUNGMIN—is a boy group introduced by PLEDIS Entertainment.…

Influence: 64.15% Fanbase: 51.78% Trending: 70.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 37.35% • Very Strong

As of 2025-09-09

6,373,849

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:27 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

TWS (pronounced ‘Two-Us’), consisting of six members—SHINYU, DOHOON, YOUNGJAE, HANJIN, JIHOON, and KYUNGMIN—is a boy group introduced by PLEDIS Entertainment. On January 22, 2024, the group made their debut with the release of their first mini album, Sparkling Blue. The name TWS is an abbreviation of 'TWENTY FOUR SEVEN WITH US,' bringing forward the expression ‘24/7’ to symbolize their unwavering commitment to being with their listeners around the clock. With their youthful energy, TWS strives to connect with those listening through their unique musical identity dubbed 'Boyhood Pop,' which infuses a sense of sentimentality and beauty into all the passing moments experienced on a daily basis and guides us to see the luster of our everyday life.

Top Brand Affinities

Report Date: 2025-09-09

TWS builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, SOUTH KOREA, THAILAND. With a heavily female (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (278,600 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Casetify, Style Nanda, Innisfree point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TWS score 2.61% — Strong bucket.

Brand: CasetifyBrand: Style NandaBrand: Innisfree

Followers:6,373,849

Engagements:166,455

Rate:2.6%

Posts:3,632

Avg Likes:159,655

Avg Comments:1,069

Avg Views:338,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,373,849 · Engagements 166,455 · Rate 2.6% Posts 3,632 · Views 338,175 · Avg Likes 159,655 · Avg Comments 1,069 · Avg Views 338,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	INDONESIA (19%) SOUTH KOREA (15%) THAILAND (8%) UNITED STATES (7%) PHILIPPINES (6%)	Top regions: INDONESIA (19%), SOUTH KOREA (15%), THAILAND (8%)
Platform Engagement	Instagram: 95,271 avg likes/post · Tiktok: 278,600 avg views/post · Youtube: 59,575 avg views/post	Best reach: Tiktok 278,600 avg views; best engagement: Instagram 95,271 avg likes

Top Brand Affinities

Casetify

Score: 37.35

Style Nanda

Score: 12.31

Innisfree

Score: 8.03

Snoopy And The Peanuts Gang

Score: 5.97

Bandai Namco

Score: 5.04

Shake Shack

Score: 5.04

UGG

Score: 4.71

Dr. Martens

Score: 4.16

Fila

Score: 4.08

Stüssy

Score: 3.89

UNIQLO

Score: 3.45

LEGOLAND

Score: 2.74

Brand	Category	Score
Casetify		37.35
Style Nanda		12.31
Innisfree		8.03
Snoopy And The Peanuts Gang		5.97
Bandai Namco		5.04
Shake Shack		5.04
UGG		4.71
Dr. Martens		4.16
Fila		4.08
Stüssy		3.89
UNIQLO		3.45
LEGOLAND		2.74
GAP		2.67
Lollapalooza		2.65
Philips		2.55
H&M		2.15
IKEA		2.14
Tiffany		2.13
Lush		2.09
Christian Dior		2.06
shein		2.03
Yves Saint Laurent		2.01
Walt Disney		2.00
Fujifilm		1.97
Forever 21		1.93
Starbucks		1.91
Costco		1.84
Converse		1.78
MAC Cosmetics		1.72
Michael Kors		1.61
SheInside		1.59
Polo Ralph Lauren		1.39
Hyundai		1.39
Pokemon		1.32
Polaroid		1.31
BBC		1.29
CBS		1.27
Pixar		1.27
CBS Television Studios		1.26
New Balance		1.23
Vans		1.13
OREO		1.09
Chanel		1.09
Puma		1.09
Zara		1.07
Calvin Klein		1.04
Pepsi		1.03
Vogue		1.02
musical.ly		1.00
Star Wars		1.00