Two Lanes

Two Lanes — electronic artist from DE.

Sibling duo TWO LANES blends acoustic piano recordings with analogue synthesizers and electronic beat elements to create their signature sound. Made up of…

Influence: 56.41% Fanbase: 37.87% Trending: 65.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 47.20% • Very Strong

As of 2025-09-12

363,937

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 16:55:35 UTC

Genres

electronicelectronicuk dancehousedance

Biography

Sibling duo TWO LANES blends acoustic piano recordings with analogue synthesizers and electronic beat elements to create their signature sound. Made up of German brothers Leo and Rafa, the duo has found a loyal audience all over the world. On their latest release - the Innervision EP - they continue to expand upon various genres, ranging from electronica to melodic techno.   Raised in a musical family, the two brothers took different musical paths growing up. Leo showed an early interest in playing the piano, immersing himself in the works of JS Bach, Schumann and Debussy. Eventually, he would go on to study at The Juilliard School in New York City, where he earned a Master’s Degree in Historical Performance. Rafael on the other hand was always fascinated by the possibilities of electronic music. He spent endless hours experimenting with sound design and electronic production. At some point the brothers realized that their talents complemented each other perfectly, and TWO LANES was created.   It didn’t take long for their sound to catch on, as they quickly attracted radio support from the likes of BBC1, Sirius XM, Triple J and amassed over 300 million plays across all streaming platforms. With their evocative and expansive sound, TWO LANES is positioned to be a fixture in electronic music for years to come.

Top Brand Affinities

Report Date: 2025-09-12

Two Lanes has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, GERMANY. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 9,721 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ableton, Launchpad, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Two Lanes score 0.96% — Low bucket.

Brand: AbletonBrand: LaunchpadBrand: Akai

Followers:363,937

Engagements:3,477

Rate:1.0%

Posts:640

Avg Likes:3,307

Avg Comments:154

Avg Views:18,237

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 363,937 · Engagements 3,477 · Rate 1.0% Posts 640 · Views 18,237 · Avg Likes 3,307 · Avg Comments 154 · Avg Views 18,237	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 32% 35-44: 16% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (32%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (14%) BRAZIL (5%) GERMANY (5%) RUSSIA (5%) TüRKIYE (4%)	Top regions: UNITED STATES (14%), BRAZIL (5%), GERMANY (5%)
Platform Engagement	Instagram: 2,087 avg likes/post · Tiktok: 8,516 avg views/post · Youtube: 9,721 avg views/post	Best reach: Youtube 9,721 avg views; best engagement: Instagram 2,087 avg likes

Top Brand Affinities

Ableton

Score: 47.20

Launchpad

Score: 38.04

Akai

Score: 36.01

Mixcloud

Score: 28.65

Pioneer

Score: 28.13

Pro Tools

Score: 26.08

MOOG

Score: 25.08

Trancefamily

Score: 22.16

SoundCloud

Score: 17.32

Amazon Music

Score: 16.67

Tomorrowland

Score: 13.25

Beats Electronics

Score: 12.47

Brand	Category	Score
Ableton		47.20
Launchpad		38.04
Akai		36.01
Mixcloud		28.65
Pioneer		28.13
Pro Tools		26.08
MOOG		25.08
Trancefamily		22.16
SoundCloud		17.32
Amazon Music		16.67
Tomorrowland		13.25
Beats Electronics		12.47
Blackmagic Design		10.43
Sennheiser		9.92
Spotify Music		8.16
Coachella		6.16
Lollapalooza		6.04
Leica		5.61
Four Seasons		5.32
iHeartRadio Music Awards		4.69
Oculus		4.23
MTV		3.67
NBC		3.58
musical.ly		3.54
Summit Entertainment		3.31
Urban Outfitters		2.86
Lululemon Athletica		2.81
Kodak		2.76
Matrix		2.55
TOM FORD		2.46
Montblanc		2.36
Aperol		2.35
The North Face		2.33
Sony		2.17
Cartier		2.12
A Game of Tones		2.09
Adobe		2.07
Hermès		2.07
Showtime		1.98
New Balance		1.96
Yves Saint Laurent		1.91
Bellagio		1.81
Paramount Pictures		1.80
Jaguar		1.78
BBC		1.75
Warner Bros		1.68
Activision Blizzard		1.66
Paypal		1.65
Supreme		1.65
Cadillac		1.63