Twin Atlantic

Twin Atlantic — rock artist from GB.

The soaring Scottish rock outfit that traffics in all the elements alternative music, Glasgow's Twin Atlantic emerged in 2009 and found mainstream success…

Influence: 55.02% Fanbase: 40.12% Trending: 62.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Morrisons • 17.23% • Very Strong

As of 2025-09-16

86,995

Social Media Followers

As of 2025-09-16

00:00:00

Hours Airplay

2025-12-07 11:32:44 UTC

Genres

rockmodern rockrockscottish rockbritish alternative rockalternativemodern alternative rock

Biography

The soaring Scottish rock outfit that traffics in all the elements alternative music, Glasgow's Twin Atlantic emerged in 2009 and found mainstream success with their gold-selling sophomore effort Free. Comprised of core members Sam McTrusty and Ross McNae, the band has remained active on the UK charts for over a decade, issuing acclaimed efforts like The Great Divide (2014), GLA (2016), Power (2020), Transparency (2022) and Meltdown (2024) that skillfully walk the line between pained and majestic.

Top Brand Affinities

Report Date: 2025-09-16

Twin Atlantic performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, FRANCE. Audience composition is heavily female (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,716 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Morrisons, River Island, ASDA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Twin Atlantic is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Twin Atlantic score 0.85% — Low bucket.

Brand: MorrisonsBrand: River IslandBrand: ASDA

Followers:86,995

Engagements:736

Rate:0.8%

Posts:3,100

Avg Likes:718

Avg Comments:24

Avg Views:3,886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 86,995 · Engagements 736 · Rate 0.8% Posts 3,100 · Views 3,886 · Avg Likes 718 · Avg Comments 24 · Avg Views 3,886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED KINGDOM (45%) UNITED STATES (14%) FRANCE (3%) IRELAND (3%) ITALY (2%)	Top regions: UNITED KINGDOM (45%), UNITED STATES (14%), FRANCE (3%)
Platform Engagement	Instagram: 561 avg likes/post · Tiktok: 1,170 avg views/post · Youtube: 2,716 avg views/post	Best reach: Youtube 2,716 avg views; best engagement: Instagram 561 avg likes

Top Brand Affinities

Morrisons

Score: 17.23

River Island

Score: 13.61

ASDA

Score: 13.20

Costa Coffee

Score: 12.66

Beauty Bay

Score: 12.27

Sainsbury's

Score: 11.91

Vauxhall

Score: 11.37

Dr. Martens

Score: 10.29

All Saints

Score: 9.91

Ted Baker

Score: 9.86

Depop

Score: 9.72

Amazon Music

Score: 9.58

Brand	Category	Score
Morrisons		17.23
River Island		13.61
ASDA		13.20
Costa Coffee		12.66
Beauty Bay		12.27
Sainsbury's		11.91
Vauxhall		11.37
Dr. Martens		10.29
All Saints		9.91
Ted Baker		9.86
Depop		9.72
Amazon Music		9.58
Marks & Spencer		9.55
Tesco		9.24
Lush		9.02
boohoo		8.68
Easyjet		8.67
Tate Modern		8.43
MISSGUIDED		8.13
Carlsberg		8.04
Primark		7.87
Lime Crime		7.69
T.G.I. Friday's		7.55
Guinness		7.44
Selfridges		7.29
Next		7.20
ASOS		7.16
BBC		6.55
New Line Cinema		6.14
Topshop		6.14
Vivienne Westwood		6.02
Showtime		5.56
Baileys		4.94
Cadbury		4.51
AMC		4.27
Haribo		4.26
Urban Decay Cosmetics		4.21
Polaroid		4.18
ALDI		4.18
Rimmel		4.17
Harrods		3.96
Superdry		3.94
Jack Daniels		3.85
Vans		3.79
Columbia Pictures		3.72
Spotify Music		3.70
Sunnies Studios		3.69
HBO		3.44
Benefit Cosmetics		3.32
Aperol		3.25