twenty one pilots Brand Affinity ranks highest Five Nights at Freddy's at 10.12% . Very Strong. Score DMDB 85.80% | Fanbase 85.74%

twenty one pilots — pop artist from US.

twenty one pilots — pop artist · from US · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

twenty one pilots

Superstar

Country: US | Artist ID: 11e81bc3-ed6b-5646-9612-a0369fe50396

Find Artist

Genres

poppoprockmodern rockrockalternative rockalternativealternativepov: indie

Influential: 85.80% Fanbase: 85.74% Trending: 85.83%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 10.12% • Very Strong

As of 2025-09-10

24,610,306

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 85.80% | Fanbase 85.74% | Trending 85.83% | CAREER STAGE: SUPERSTAR

Biography

twenty one pilots — pop artist · from US · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-10

twenty one pilots resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is male-leaning (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 623,950 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Five Nights at Freddy's, Efteling, Hot Topic maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist twenty one pilots score 1.72% — Moderate bucket.

Brand: Five Nights at Freddy'sBrand: EftelingBrand: Hot Topic

Followers:24,610,306

Engagements:423,898

Rate:1.7%

Posts:2,080

Avg Likes:408,543

Avg Comments:4,164

Avg Views:858,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,610,306 · Engagements 423,898 · Rate 1.7% Posts 2,080 · Views 858,547 · Avg Likes 408,543 · Avg Comments 4,164 · Avg Views 858,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 10% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (24%) BRAZIL (10%) MEXICO (6%) INDONESIA (5%) RUSSIA (4%)	Top regions: UNITED STATES (24%), BRAZIL (10%), MEXICO (6%)
Platform Engagement	Instagram: 252,569 avg likes/post · Tiktok: 623,950 avg views/post · Youtube: 234,597 avg views/post	Best reach: Tiktok 623,950 avg views; best engagement: Instagram 252,569 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 10.12

Efteling

Score: 9.91

Hot Topic

Score: 7.50

Lollapalooza

Score: 4.70

AMC

Score: 3.66

Prismacolor

Score: 2.84

The Witcher

Score: 2.81

Abercrombie & Fitch

Score: 2.68

Nickelodeon

Score: 2.63

CBS Television Studios

Score: 2.55

Chrysler

Score: 2.42

Dr. Martens

Score: 2.33

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Top Brand Affinities

Brand	Category	Score
Five Nights at Freddy's		10.12
Efteling		9.91
Hot Topic		7.50
Lollapalooza		4.70
AMC		3.66
Prismacolor		2.84
The Witcher		2.81
Abercrombie & Fitch		2.68
Nickelodeon		2.63
CBS Television Studios		2.55
Chrysler		2.42
Dr. Martens		2.33
Busch		2.27
Showtime		2.18
Tomorrowland		2.15
MTV		2.14
Converse		2.04
BBC		2.01
CBS		2.00
Vans		1.97
Polaroid		1.90
A Game of Tones		1.85
Paramount Pictures		1.80
Fenty beauty		1.76
Walmart		1.72
Pokemon		1.71
Target		1.71
League of Legends		1.71
Budweiser		1.65
Activision Blizzard		1.65
Marvel Entertainment		1.60
Pepsi		1.60
Netflix		1.56
Sprite		1.56
Heineken		1.55
Transformers		1.55
Spotify Music		1.53
Bershka		1.50
Pokemon Go		1.50
Star Wars		1.49
Warner Bros		1.49
HBO		1.48
McDonald's		1.47
DC Entertainment		1.47
Marvel		1.45
Call of Duty		1.35
Pixar		1.35
Walt Disney		1.34
shein		1.33
Nintendo		1.32